Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Riverside Insights

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Education Administration Programs

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing product marketing strategies for the K-12 education sector
• Collaborating with cross-functional teams to drive market adoption and financial growth
• Conducting market analysis and research to inform product positioning and messaging
• Creating sales enablement materials and customer engagement strategies
• Working with product managers on go-to-market strategies for new product launches

ASSUMPTION: This role requires a strong understanding of the K-12 education market and the ability to translate complex product features into compelling customer benefits.

📋 Key Responsibilities

✅ Develop positioning and sales enablement materials to support the sales team in achieving revenue growth goals

✅ Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities

✅ Create and deliver a comprehensive suite of sales enablement tools (e.g., pitch decks, one-pagers)

✅ Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies

✅ Craft and regularly update compelling messaging and positioning strategies in line with market demands

✅ Develop and execute customer engagement and retention strategies to reduce churn

✅ Partner with campaign marketing to enhance customer communications and engagement campaigns

✅ Work with product managers to develop go-to-market strategies for new product launches and feature launches

✅ Build strategic campaign messaging and assets to drive a year-over-year increase in marketing-qualified leads (MQLs)

✅ Develop positioning, messaging, and thought leadership strategies for Multi-lingual Learners (ML)

ASSUMPTION: This role requires strong communication, writing, and project management skills to coordinate and execute multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree or equivalent experience

Experience: 3+ years’ experience in product marketing, at least 1+ year of that experience within the K-12 Education market

Required Skills:

• Proven synthesis of market research into cross-team actionable insights
• Ability to coordinate and communicate between multiple stakeholders at varying levels of an organization
• Exceptional writing skills, including attention to details of grammar, punctuation, phrasing, and structure
• Experience with Assessments strongly preferred

Preferred Skills:

• Experience in the K-12 education field, with a focus on crafting resonant messaging for key buyer personas

ASSUMPTION: Candidates with experience in the K-12 education field and a strong understanding of assessments will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $115,000 USD per year (based on company-provided range)

Benefits:

• Medical, Dental, and Vision plans
• Company paid basic life and AD&D insurance
• Company paid short-term and long-term disability
• Supplemental life insurance options
• Company paid Employee Assistance Program (EAP)
• Retirement plan with discretionary company matching
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Premium subscription to Calm for employee and dependents
• Company paid time off (PTO)
• 13 named holidays, 2 floating holidays, and 4 early-release half days
• Quarterly Focus Days
• Flexible work arrangements
• Work-from-home expense reimbursement
• Tuition Reimbursement Program
• Company orientation and 30/60/90 Day Onboarding

Working Hours: Full-time, with up to 15% travel for off-site team meetings

ASSUMPTION: The salary range provided is specific to the United States and is based on market data and company parameters.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs, with a focus on assessments and educational insights

Company Size: 201-500 employees, providing a collaborative and growth-focused work environment

Founded: 2018, with a rich history in developing and providing research-based assessments

Company Description:

• Riverside Insights is dedicated to creating and providing a broad range of high-quality, time-tested professional testing products and services
• The company aims to provide meaningful information that can enhance the lives of children and adults through its assessments
• Riverside Insights is fueled by a powerful mission to provide insights that help elevate potential, with a goal to enrich 1 billion lives globally by 2030

Company Specialties:

• Assessment
• Education
• K-12
• Clinical and Special Needs
• Psychology
• Psychometrics
• Achievement
• Academic Achievement
• Educational Assessments
• Measurement
• Special Education
• Group Administered Assessments
• Cognitive Ability
• Early Childhood Assessment
• Psychological Assessment
• Woodcock-Johnson
• Iowa Assessments
• CogAT
• Battelle Developmental Inventory

Company Website: http://riversideinsights.com

ASSUMPTION: Riverside Insights is a well-established company with a strong focus on research-based assessments and a commitment to helping individuals reach their full potential.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company

Reporting Structure: This role will report directly to the Vice President of Marketing

Work Arrangement: Remote, with up to 15% travel for off-site team meetings

Growth Opportunities:

• Potential to grow within the marketing department or explore other areas of the business
• Opportunities to work on high-impact projects and contribute to the company’s mission
• Chance to develop skills in product marketing, market research, and stakeholder communication

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing company, with ample opportunities for professional development and growth.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from home or a co-working space

Office Location(s): United States (with flexibility to work from anywhere)

Geographic Context:

• The United States offers a diverse range of educational systems and markets, providing ample opportunities for product marketing and growth
• The remote work environment allows for flexibility and work-life balance
• The company’s headquarters in Itasca, Illinois, provides a central location for in-person meetings and collaboration

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment and flexible hours provide a supportive and inclusive work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the marketing team
• Final interview with the Vice President of Marketing
• Background check and reference check

Key Assessment Areas:

• Product marketing skills and experience
• Understanding of the K-12 education market and assessments
• Communication and writing skills
• Project management and organizational skills

Application Tips:

• Highlight your relevant experience in product marketing and the K-12 education field
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare examples of your work, such as sales enablement materials or market research reports
• Be ready to discuss your understanding of the K-12 education market and assessments

ATS Keywords: Product Marketing, K-12 Education, Assessments, Sales Enablement, Market Research, Customer Engagement, Messaging Strategies, Go-to-Market Strategies, Multi-lingual Learners

ASSUMPTION: The interview process will focus on assessing the candidate’s skills and experience in product marketing, as well as their understanding of the K-12 education market and assessments.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The tools and technologies required for this role may vary depending on the company’s specific tech stack and marketing preferences.

👔 Cultural Fit Considerations

Company Values:

• PeopleFirst: We put people at the center of everything we do
• Integrity: We act with honesty and transparency in all our interactions
• Collaboration: We work together to achieve our goals
• Accountability: We take ownership of our responsibilities and deliver on our commitments
• Innovation: We continuously seek new and better ways to achieve our mission

Work Style:

• Remote-friendly and flexible work environment
• Focus on results and outcomes, rather than hours worked
• Collaborative and supportive team culture
• Fast-paced and dynamic work environment

Self-Assessment Questions:

• Do you align with Riverside Insights’ core values, particularly PeopleFirst and Integrity?
• Are you comfortable working in a remote and flexible work environment?
• Do you thrive in a fast-paced and dynamic work environment, with a focus on results and outcomes?

ASSUMPTION: Candidates who align with Riverside Insights’ core values and work style will be well-suited for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the fast-paced and dynamic work environment
• Adapting to a remote work environment and maintaining productivity
• Balancing the need for deep market research with the demands of executing multiple projects

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to time management.

📈 Similar Roles Comparison

• Product Marketing Manager (Education Technology)
• Focus on marketing educational technology products to K-12 schools and districts
• Requires a strong understanding of the education technology market and trends
• May involve working with a broader range of stakeholders, including teachers and administrators
• Product Marketing Manager (Assessment Software)
• Focus on marketing assessment software to businesses and organizations
• Requires a strong understanding of the assessment software market and trends
• May involve working with a broader range of stakeholders, including HR professionals and hiring managers
• Product Marketing Manager (K-12 Education)
• Focus on marketing a broad range of products and services to the K-12 education market
• Requires a strong understanding of the K-12 education market and a wide range of products and services
• May involve working with a broader range of stakeholders, including teachers, administrators, and parents

ASSUMPTION: The Product Marketing Manager role at Riverside Insights is unique in its focus on assessments and educational insights within the K-12 education sector.

📝 Sample Projects

• Developing a comprehensive sales enablement toolkit for a new product launch, including pitch decks, one-pagers, and customer success stories
• Conducting a market analysis and competitive landscape assessment to inform product positioning and messaging for an existing product
• Creating a customer engagement and retention strategy to reduce churn for a high-priority customer segment

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Product Marketing Manager role at Riverside Insights.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for a product launch and the role of the Product Marketing Manager in that process?
• How does the Product Marketing team collaborate with other departments, such as Sales and Product Management?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does Riverside Insights support the professional development and growth of its employees?
• What are the biggest challenges facing the K-12 education market, and how does Riverside Insights address them?

ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the K-12 education market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing and the K-12 education field
• Prepare examples of your work, such as sales enablement materials or market research reports
• Be ready to discuss your understanding of the K-12 education market and assessments during your interviews
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.