📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: GuidePoint Security
🔹 Location: Remote (United States)
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (10-15% travel)
🚀 Job Overview
Key aspects of this role include:
- Translating technical content into engaging collateral for cybersecurity products and services
- Driving thought leadership messaging and positioning for assigned offerings
- Creating value-based content and collateral for sales enablement
- Conducting market and competitive analysis to inform product strategy
ASSUMPTION: This role requires a strong understanding of cybersecurity products and services, as well as the ability to translate complex technical concepts into compelling marketing messages.
📋 Key Responsibilities
✅ Master storyteller – translate technical content into engaging collateral that clearly articulates how our solutions help address critical cybersecurity problems
✅ Drive thought leadership messaging and positioning for assigned offerings
✅ Create differentiated, value-based content and collateral based on understanding both the competition and the buyer personas involved in a purchase decision
✅ Craft compelling offer messages for use across marketing channels and activities
✅ Lead content development and go-to-market strategy for new and existing offerings
✅ Conduct market and competitive analysis to better position services
✅ Contribute to the company’s blog strategy and content creation
✅ Manage our Digital Asset Management platform to ensure that every service area has updated and relevant content, and maintain source documents and materials in designated central repository
ASSUMPTION: This role requires strong collaboration and communication skills, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of cybersecurity product marketing experience
Required Skills:
- Excellent written and verbal communication skills
- Demonstrated success in value-based messaging and competitive positioning
- Relevant subject matter expertise in the cybersecurity products, services, and industry
- Understanding of how a product/service is sold and the toolkit needed to enable sellers
- Proven ability to influence cross-functional teams and work collaboratively
Preferred Skills:
- Social media experience
- Experience with various content types and support for digital marketing campaigns
- Ability to write web content
ASSUMPTION: Candidates should have a strong understanding of cybersecurity products and services, as well as the ability to translate complex technical concepts into compelling marketing messages.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Product Marketing Manager with 3-5 years of experience in the cybersecurity industry)
Benefits:
- Group Medical Insurance (Zero Deductible PPO Plan or High Deductible Health Plan with HSA)
- Group Dental Insurance
- 12 corporate holidays and a Flexible Time Off (FTO) program
- Healthy mobile phone and home internet allowance
- Eligibility for retirement plan after 2 months at open enrollment
- Pet Benefit Option
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with 3-5 years of experience in the cybersecurity industry. Actual salary may vary based on factors such as location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: GuidePoint Security operates in the IT Services and IT Consulting industry, focusing exclusively on Information Security. The company serves a wide range of clients, including Fortune 500 companies and U.S. government agencies.
Company Size: GuidePoint Security is a mid-sized company with 1,001-5,000 employees, providing a collaborative and enjoyable workplace atmosphere.
Founded: GuidePoint Security was founded in 2011 and has since grown to over 1,000 employees, establishing strategic partnerships with leading security vendors and serving as a trusted advisor to more than 4,200 customers.
Company Description:
- GuidePoint Security provides trusted cybersecurity expertise, solutions, and services that help organizations make informed decisions and minimize risk.
- The company acts as a trusted advisor to understand clients' business and challenges, helping them evaluate their cybersecurity posture and ecosystem to expose risks, optimize resources, and implement best-fit solutions.
- GuidePoint Security's unmatched expertise has enabled 40% of Fortune 500 companies and more than half of U.S. government cabinet-level agencies to improve their security posture.
Company Specialties:
- Application Security
- Cloud Security
- Identity & Access Management
- Penetration Testing
- Endpoint Security
- Network Security
- Data Security
- Email Security
- Governance
- Risk and Compliance
- Incident Response and Threat Intelligence
- Network and Infrastructure Security
- Managed Security Services
- Security Awareness
- Security Operations
- Vulnerability Management
- Privileged Access Management
Company Website: https://www.guidepointsecurity.com
ASSUMPTION: GuidePoint Security's focus on Information Security and commitment to helping clients minimize risk make it an attractive employer for candidates interested in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in cybersecurity product marketing.
Reporting Structure: The Product Marketing Manager will report to the Director of Product Marketing.
Work Arrangement: This role is remote, with an expectation of 10-15% travel for meetings, events, and client visits.
Growth Opportunities:
- As GuidePoint Security continues to grow, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a management role.
- The company's focus on employee development and mentorship provides opportunities for professional growth and career advancement.
ASSUMPTION: The remote work arrangement and growth opportunities make this role an attractive option for candidates looking for flexibility and career advancement.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel)
Office Location(s): United States
Geographic Context:
- The United States has a diverse and vibrant tech industry, with numerous opportunities for growth and innovation in the cybersecurity sector.
- The remote work arrangement allows for greater flexibility and work-life balance, as employees can work from anywhere in the United States.
- GuidePoint Security's focus on Information Security provides opportunities to work on cutting-edge technologies and help protect critical infrastructure.
Work Schedule: Full-time (40 hours per week)
ASSUMPTION: The remote work arrangement and focus on Information Security make this role an attractive option for candidates looking for flexibility and the opportunity to work on cutting-edge technologies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with HR
- Technical interview with the hiring manager
- Final interview with the Director of Product Marketing
Key Assessment Areas:
- Technical knowledge of cybersecurity products and services
- Communication and presentation skills
- Ability to work collaboratively with cross-functional teams
- Problem-solving and analytical skills
Application Tips:
- Highlight your relevant experience in cybersecurity product marketing and your ability to translate complex technical concepts into compelling marketing messages.
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and experience working with cross-functional teams.
ATS Keywords: Product Marketing, Cybersecurity, B2B SaaS, Content Development, Market Analysis, Messaging, Collaboration, Communication, Digital Marketing, Competitive Positioning, Thought Leadership, Project Management, Storytelling, Buyer Personas, Sales Enablement, Content Creation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical knowledge, communication skills, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- HubSpot
- Google Suite (Gmail, Google Docs, Google Sheets)
ASSUMPTION: The tools and technologies listed are commonly used in product marketing roles and may vary depending on the company's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on delivering value to customers
Self-Assessment Questions:
- Do you have a strong understanding of cybersecurity products and services, and the ability to translate complex technical concepts into compelling marketing messages?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a results-driven mindset and a focus on delivering value to customers?
ASSUMPTION: Candidates who align with GuidePoint Security's company values and work style are more likely to be successful in this role and enjoy a better fit with the company culture.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may require candidates to be adaptable and able to manage multiple projects simultaneously.
- The remote work arrangement may present challenges in terms of communication and collaboration with team members and stakeholders.
- The need to travel occasionally may disrupt the candidate's work-life balance.
- The focus on Information Security may require candidates to obtain or maintain relevant security clearances or certifications.
ASSUMPTION: Candidates should carefully consider the potential challenges associated with this role and ensure that they are a good fit for their personal and professional goals.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position requires a strong understanding of cybersecurity products and services and the ability to translate complex technical concepts into compelling marketing messages.
- In the cybersecurity industry, GuidePoint Security is known for its expertise and commitment to helping clients minimize risk, making it an attractive employer for candidates interested in the field.
- Career-wise, this role offers opportunities for professional growth and career advancement within the company.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other product marketing positions in the cybersecurity industry when evaluating their career prospects.
📝 Sample Projects
- Developing a thought leadership campaign to position GuidePoint Security as an expert in a specific area of cybersecurity
- Creating a competitive analysis report to inform product strategy and messaging
- Crafting a compelling offer message for a new cybersecurity service
ASSUMPTION: The sample projects listed are representative of the types of tasks and initiatives that the Product Marketing Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the biggest challenges facing the company in the next 1-2 years, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that?
- How does the company measure the success of its product marketing efforts, and what metrics will be used to evaluate my performance in this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and experience working with cross-functional teams
- If selected for an interview, be prepared to discuss your understanding of cybersecurity products and services and your ability to translate complex technical concepts into compelling marketing messages
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
