Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Veracross

🔹 Location: Remote (United States, United Kingdom, Australia)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving global go-to-market (GTM) strategy for Veracross' product portfolio
• Focusing on Fintech products across North America, EMEA, and APAC
• Aligning product marketing strategy with the company's vision and global product roadmaps
• Collaborating cross-functionally to execute product launches and campaigns

ASSUMPTION: This role requires a strong understanding of both the K-12 education and Fintech industries, as well as experience in product marketing and go-to-market strategies.

📋 Key Responsibilities

✅ Develop and execute GTM strategies for Veracross' product portfolio

✅ Drive product launches and enhancements, collaborating with cross-functional teams

✅ Define, develop, and update product messaging, positioning, differentiators, and value propositions

✅ Create sales enablement content tailored to key buying personas

✅ Develop market intelligence through competitive research, surveys, and stakeholder interviews

✅ Monitor and report go-to-market performance, analyzing relevant KPIs

✅ Collaborate with global marketing teams to ensure coordinated marketing efforts

ASSUMPTION: This role requires strong project management skills, as well as the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 3+ years of B2B product marketing experience, ideally with a focus on Fintech products

Required Skills:

• Proven track record of successful go-to-market launches for new products
• Excellent writing and communication skills
• Data-driven approach with experience building and leveraging market intelligence
• Strong cross-functional project management experience
• Collaborative team player with a proven ability to work effectively with cross-functional teams

Preferred Skills:

• Domain expertise at the intersection of K-12 SaaS/technology and Fintech technology
• Additional knowledge of the business office at K-12 private schools

ASSUMPTION: Candidates with experience in both the K-12 education and Fintech industries may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $110,000 (annualized USD)

Benefits:

• Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
• Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits
• 3 weeks of vacation per year
• 14 paid holidays per year (including the week off between Christmas and New Year's Eve)
• 56 hours of paid sick leave annually

Working Hours: Full-time, with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final salary may vary based on candidate qualifications and business considerations.

📌 Applicant Insights

🔍 Company Context

Industry: Veracross operates in the Software Development industry, focusing on Student Information Systems and School Management Software for K-12 private and independent schools.

Company Size: Veracross is a mid-sized company with 201-500 employees, providing a collaborative and inclusive work environment.

Founded: Veracross was founded in 2003 and has since grown to support over 3,200 schools globally.

Company Description:

• Veracross provides SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide.
• The company offers a one-record solution combining a fully integrated single-record database, personalized communication tools, and an elegant architecture unique in the industry.
• Veracross is a global tech company with five product brands: Veracross SIS, Magnus Health, Digistorm, Epraise, and Firefly.

Company Specialties:

• Student Information Systems and School Management Software
• Cloud-based Student Health Record (SHR) solutions
• School website and app development
• Student well-being and engagement platforms
• Online learning spaces for students and teachers

Company Website: http://www.veracross.com

ASSUMPTION: Veracross' focus on the K-12 education market and its global presence provide unique opportunities for growth and impact in this role.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to expand their product marketing expertise in the K-12 education and Fintech industries.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Global Product Marketing.

Work Arrangement: This role offers remote work options, with the possibility of occasional on-site collaboration with global teams.

Growth Opportunities:

• Expanding product marketing expertise in the K-12 education and Fintech industries
• Gaining experience in global product marketing and cross-functional team collaboration
• Potential for career progression within Veracross' growing marketing organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Veracross' global presence and expanding product portfolio.

🌍 Location & Work Environment

Office Type: Remote, with occasional on-site collaboration with global teams

Office Location(s): Wakefield, Massachusetts (US headquarters), with additional offices in the UK and Australia

Geographic Context:

• Wakefield, Massachusetts: A suburban town north of Boston, offering a mix of urban and rural living
• United Kingdom: Veracross' UK office is located in a major city, providing access to cultural attractions and a vibrant business environment
• Australia: Veracross' Australian office is located in a major city, offering a mix of urban and coastal living

Work Schedule: Full-time, with flexible hours and the possibility of occasional on-site collaboration

ASSUMPTION: Veracross' remote work options and global presence provide flexibility and opportunities for candidates to balance their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the global product marketing team
• Final interview with the Head of Global Product Marketing

Key Assessment Areas:

• Product marketing experience and expertise
• Cross-functional team collaboration skills
• Communication and presentation skills
• Cultural fit and alignment with Veracross' values

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and relevant industry knowledge
• Prepare examples of successful go-to-market strategies and product launches you've led in the past
• Demonstrate your understanding of the K-12 education and Fintech industries in your application materials

ATS Keywords: Product Marketing, Go-to-Market Strategy, Fintech, K-12 Education, Global Marketing, Sales Enablement, Market Intelligence, Cross-Functional Teams

ASSUMPTION: Veracross' interview process is designed to assess candidates' product marketing expertise, cross-functional collaboration skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Workspace (G Suite)
• Asana
• Slack

ASSUMPTION: Veracross uses a combination of marketing automation, CRM, and project management tools to streamline its marketing operations and facilitate collaboration.

👔 Cultural Fit Considerations

Company Values:

• Service: Veracross prioritizes exceptional customer service and support
• Humility: The company values modesty, teamwork, and a willingness to learn from others
• Excellence: Veracross strives for high-quality products and services, continuously improving and innovating
• Inclusion: The company fosters a diverse and inclusive work environment, welcoming employees from various backgrounds and perspectives

Work Style:

• Collaborative: Veracross encourages cross-functional teamwork and open communication
• Adaptable: The company values employees who can adapt to change and embrace new challenges
• Results-driven: Veracross prioritizes achieving measurable outcomes and driving business impact

Self-Assessment Questions:

• How do you embody Veracross' values of Service, Humility, Excellence, and Inclusion in your daily work?
• Describe a time when you had to adapt to significant changes in a project or work environment. How did you handle this situation, and what was the outcome?
• How do you approach collaborating with cross-functional teams to achieve shared goals?

ASSUMPTION: Veracross' cultural fit considerations focus on identifying candidates who align with the company's values and can thrive in a collaborative, adaptable, and results-driven work environment.

⚠️ Potential Challenges

• Balancing global marketing responsibilities across multiple time zones
• Managing cross-functional teams and stakeholders with varying priorities and expectations
• Keeping up with the fast-paced and ever-evolving K-12 education and Fintech industries
• Adapting to Veracross' unique one-record solution and global product portfolio

ASSUMPTION: These potential challenges require strong project management, communication, and adaptability skills to navigate successfully.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses on the intersection of K-12 education and Fintech industries, offering unique opportunities for growth and impact
• Veracross' global presence and product portfolio provide a diverse range of marketing challenges and opportunities compared to more specialized or localized roles
• This role offers significant growth potential, given Veracross' expanding product portfolio and global reach

ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experiences align with the specific challenges and opportunities it presents.

📝 Sample Projects

• Developing and executing a global go-to-market strategy for a new Fintech product offering
• Conducting market research and competitive analysis to inform product positioning and messaging
• Creating sales enablement content and tools to support the launch of a new product feature

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Product Marketing Manager at Veracross.

❓ Key Questions to Ask During Interview

• How does Veracross support the professional development and growth of its product marketing team members?
• Can you describe the global product roadmap and how this role will contribute to its success?
• How does Veracross foster a culture of inclusion and diversity within its global marketing organization?
• What are the most significant challenges facing the K-12 education and Fintech industries, and how can this role help address them?
• How does Veracross measure the success of its product marketing efforts, and what KPIs are most important for this role?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the industry, enabling them to make informed decisions about their application and career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and relevant industry knowledge
• Prepare examples of successful go-to-market strategies and product launches you've led in the past
• Demonstrate your understanding of the K-12 education and Fintech industries in your application materials
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.