🔹 Job Title: Product Marketing Manager
🔹 Company: Anzen
🔹 Location: San Francisco, California, United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strong strategic mindset, excellent writing skills, and the ability to thrive in a dynamic, startup environment.
✅ Go-to-Market Execution: Partner with cross-functional teams to run smooth, strategic launches. Translate buyer insights into sharp, segment-specific messaging and positioning. Create high-impact assets like landing pages, videos, decks, emails, and more.
✅ Sales Enablement: Build tools that help brokers win, such as talk tracks, battle cards, objection handling, and more. Keep the team aligned with updated messaging, competitive insights, and training content.
✅ Content & Messaging: Lead the voice of the platform across web, email, video, and sales collateral. Own the full narrative arc, from high-level story to detailed product copy. Coordinate with design and agency partners to bring assets to life and drive adoption.
✅ Market Intelligence: Track competitors, broker feedback, and market trends. Feed insights back into product, sales, and GTM for sharper positioning and faster iteration.
ASSUMPTION: This role requires a proactive, data-driven approach to market intelligence and a strong ability to translate insights into actionable strategies.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years in B2B product marketing at a SaaS, fintech, or enterprise tech company
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the insurance industry or with AI-powered platforms may have an advantage but are not required.
Salary Range: $120,000 - $160,000 per year (Based on industry standards for mid-level product marketing roles in San Francisco and remote work)
Benefits:
Working Hours: Full-time (40 hours/week) with flexible scheduling and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
Industry: Insurance technology (Insurtech)
Company Size: Small (11-50 employees) - A small company offers a more intimate work environment, closer collaboration, and faster decision-making. It may also provide more opportunities for growth and impact.
Founded: 2022 - Anzen is a relatively new company, which can mean more risk but also more opportunity for growth and innovation.
Company Description:
Company Specialties:
Company Website: www.anzen.com
ASSUMPTION: Anzen is a startup with a strong focus on innovation and growth. It may have a more dynamic and fast-paced work environment compared to larger, more established companies.
Career Level: Mid-Level - This role requires significant experience in product marketing and a strong understanding of B2B marketing strategies.
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including product, sales, design, and leadership.
Work Arrangement: Remote OK - This role can be based in San Francisco or worked remotely, offering flexibility for candidates who prefer to work from home or in a hybrid environment.
Growth Opportunities:
ASSUMPTION: Given Anzen's rapid growth and focus on innovation, there may be significant opportunities for career advancement and skill development in this role.
Office Type: Hybrid - Anzen has a physical office in San Francisco but offers remote work options for this role.
Office Location(s): 575 Market St, 4th Floor, San Francisco, California 94105, US
Geographic Context:
Work Schedule: Full-time (40 hours/week) with flexible scheduling and remote work options
ASSUMPTION: The remote work option may be particularly appealing to candidates who value flexibility and work-life balance, while the San Francisco office offers the opportunity to collaborate with team members in person.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Go-to-Market, Messaging, Sales Enablement, Content Creation, Market Intelligence, Cross-Functional Collaboration, Technical Product Launch, Writing Skills, Research Analysis, CRM Tools, Marketing Automation, Strategic Thinking, Narrative Development, Competitive Analysis, B2B Marketing
ASSUMPTION: Anzen's interview process is designed to assess candidates' strategic thinking, communication skills, and ability to work collaboratively with cross-functional teams.
ASSUMPTION: The specific tools and technologies used by Anzen may vary depending on the candidate's role and responsibilities.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Anzen values candidates who are innovative, collaborative, and customer-focused, with a strong strategic mindset and the ability to thrive in a dynamic, fast-paced environment.
ASSUMPTION: These challenges can be mitigated by a strong onboarding process, ongoing training and support, and a willingness to adapt and learn in a dynamic environment.
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional product marketing positions, particularly in the insurtech industry.
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and collaborative nature of the Product Marketing Manager role at Anzen.
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, as well as assess their fit with the team and the organization's culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.