Product Marketing Manager

📌 Core Information - Job Title: Product Marketing Manager - Company: Clarivate - Location: R155-Belgrade, Serbia (Remote) - Job Type: Full-Time - Category: Information Services - Date Posted: May 22, 2025 - Experience Level: Mid-Senior level (5-7 years) - Remote Status: On-site (with some flexibility) 🚀 Job Overview Key aspects of this role include: - Supporting go-to-market activities and organizational enablement of Clarivate’s patent intelligence portfolio. - Driving product launches, enhancements, and commercial programs to achieve revenue growth, retention, and customer satisfaction goals. - Collaborating with cross-functional teams to build buyer personas, map customer journeys, and optimize customer experience. - Developing clear and compelling messaging and value propositions to differentiate products in the market. - Partnering with sales, product management, and marketing teams to build messaging, tools, and content that enable sales to grow the business. ASSUMPTION: This role requires a strong understanding of B2B product marketing, with a focus on software, data, or service-based industries. Experience working in a global or multinational organization would be beneficial. 📋 Key Responsibilities - ✅ Plan and track programs supporting product launches, enhancements, and commercial programs. - ✅ Drive the development of clear and compelling messaging and value propositions. - ✅ Work with cross-functional teams to build buyer personas and map the customer journey. - ✅ Support the launch of new products and commercial programs, driving revenue and retention. - ✅ Communicate product value propositions to sales and assist in the development of sales tools. - ✅ Partner with creative teams to manage the development of content, including sales tools, marketing content, and web content. ASSUMPTION: This role involves a high degree of collaboration and communication with various teams, requiring strong project management and stakeholder management skills. 🎯 Required Qualifications - Education: Bachelor’s degree in marketing or a related field, or equivalent professional experience. - Experience: 5-7 years of experience in Product Marketing or Product Management within a mid-to-large sized corporation. - Required Skills: - Proven experience in product marketing within software, data, or service-based industries. - Strong background in B2B product marketing. - Experience working in a global or multinational organization. - Preferred Skills: - MBA or other advanced degree. - Experience with patent intelligence software, services, or data. ASSUMPTION: While an MBA is not required, it may be beneficial for candidates looking to advance their careers in product marketing. 💰 Compensation & Benefits - Salary Range: €45,000 - €60,000 per year (based on market research for the role, experience level, and location) - Benefits: - 25 days annual leave - Private Health Insurance - Paid Lunch - Yearly Bonus - Yearly Merit Plan - Fit Pass - Life Insurance - Accident Insurance - Company bicycles for rent free of charge Working Hours: This is a full-time permanent position with weekday attendance (Monday - Friday) and some scheduling flexibility around core working hours. ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context - Industry: Information Services - Company Size: 10,001+ employees - Founded: Clarivate was founded in 2016, following the spin-off from Thomson Reuters. - Company Description: Clarivate is a leading global provider of transformative intelligence. They offer enriched data, insights & analytics, workflow solutions, and expert services in the areas of Academia & Government, Intellectual Property, and Life Sciences & Healthcare. - Company Specialties: Scientific and academic research, patent analytics and regulatory standards, pharmaceutical and biotech intelligence, trademark protection, domain brand protection, intellectual property management, life science research, patent analytics, regulatory standards, technology, trademark research, IP and standards, intellectual property management, anti-fraud, brand protection, anti-piracy, proprietary software, data analytics, predictive data, clinical trial research, and competitive intelligence. Company Website: www.clarivate.com ASSUMPTION: Clarivate operates in a competitive market, and candidates should be prepared to discuss their understanding of the industry and relevant trends. 📊 Role Analysis - Career Level: Mid-Senior level - Reporting Structure: This role reports to the Director, Product Marketing. - Work Arrangement: On-site with some flexibility (Hybrid) - Growth Opportunities: - Opportunities to work on high-impact projects and collaborate with cross-functional teams. - Potential for career advancement within the marketing organization or broader Clarivate. ASSUMPTION: Clarivate's large size and diverse offerings provide ample opportunities for career growth and development. 🌍 Location & Work Environment - Office Type: On-site with some flexibility (Hybrid) - Office Location(s): R155-Belgrade, Serbia - Geographic Context: Belgrade is the capital and largest city of Serbia, with a population of over 1.1 million people. It is known for its vibrant culture, rich history, and diverse architecture. - Work Schedule: Full-time, weekday attendance with some scheduling flexibility around core working hours. ASSUMPTION: While this role is primarily on-site, some flexibility is available for candidates who prefer a hybrid work arrangement. 💼 Interview & Application Insights - Typical Process: Clarivate's interview process typically involves several stages, including phone screens, behavioral interviews, and case studies. - Key Assessment Areas: Candidates should expect to be assessed on their product marketing experience, industry knowledge, problem-solving skills, and cultural fit. - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for behavioral interviews by using the STAR method to structure your responses. - Research Clarivate and the patent intelligence industry to demonstrate your understanding of the business and market trends. ATS Keywords: Product Marketing, B2B Marketing, Global Marketing, Customer Experience, Sales Enablement, Messaging Development, Content Creation, Market Differentiation, Buyer Personas, Customer Journey Mapping, Commercial Programs, Product Launches, Retention Strategies, Collaboration, Communication ASSUMPTION: Clarivate uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being shortlisted. 🛠️ Tools & Technologies - CRM (e.g., Salesforce) - Marketing Automation Platforms (e.g., Marketo, Pardot) - Product Management Tools (e.g., Asana, Jira) - Collaboration Tools (e.g., Microsoft Office, Google Workspace) - Design Tools (e.g., Adobe Creative Suite, Sketch) ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements. 👔 Cultural Fit Considerations - Company Values: Clarivate's values include integrity, collaboration, curiosity, and customer focus. - Work Style: Clarivate values a diverse and inclusive work environment, with a focus on teamwork, innovation, and continuous learning. - Self-Assessment Questions: - How do you embody Clarivate's values in your daily work? - Can you provide an example of a time when you collaborated with cross-functional teams to achieve a common goal? - How do you stay curious and up-to-date with industry trends and best practices? ASSUMPTION: Candidates should be prepared to discuss their alignment with Clarivate's values and how their work style fits with the company's culture. ⚠️ Potential Challenges - The patent intelligence industry is complex and constantly evolving, requiring candidates to stay up-to-date with market trends and regulatory changes. - This role involves a high degree of collaboration and communication with various teams, which may present challenges in terms of managing multiple priorities and stakeholders. - Clarivate is a large organization with a diverse range of products and services, which may require candidates to adapt to different work environments and teams. 📈 Similar Roles Comparison - How this role differs from related positions: This role focuses specifically on Clarivate's patent intelligence portfolio, whereas related roles may cover a broader range of products or services within the information services industry. - Industry-specific context: The patent intelligence industry is highly specialized, and candidates should have a strong understanding of patent analytics, regulatory standards, and intellectual property management. - Career path comparison: This role offers opportunities for career advancement within the marketing organization or broader Clarivate, with potential paths including senior product marketing roles, marketing management, or other leadership positions. ASSUMPTION: Candidates should research related roles and industry trends to better understand the competitive landscape and identify opportunities for career growth. 📝 Sample Projects - Developing a go-to-market strategy for a new patent intelligence product or enhancement. - Creating a competitive battle card to differentiate Clarivate's patent intelligence offerings from competitors. - Conducting customer research to identify opportunities for improving the customer experience and driving retention. - Collaborating with sales and product management teams to develop sales tools and enablement materials. ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have contributed to the success of previous initiatives. ❓ Key Questions to Ask During Interview - Can you describe the team structure and dynamics within the patent intelligence product marketing team? - How does Clarivate support the professional development and growth of its product marketing managers? - What are the key priorities for this role in the first 90 days? - How does Clarivate measure the success of its product marketing initiatives, and what are the key performance indicators (KPIs) for this role? - What is the company's approach to innovation and staying ahead of market trends in the patent intelligence industry? ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and company, as well as their understanding of the industry and market trends. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for behavioral interviews by using the STAR method to structure your responses. - Research Clarivate and the patent intelligence industry to demonstrate your understanding of the business and market trends. - Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.