📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: WorkWave
🔹 Location: Holmdel, NJ (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market (GTM) strategies and tactics for RealGreen by WorkWave
- Supporting product and sales teams in attaining critical goals
- Creating and launching strategies for all product life cycle stages
- Communicating market intelligence to internal stakeholders
- Collaborating with cross-functional teams to ensure GTM plans support sales objectives and other KPIs
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop product positioning and messaging, ensuring adherence through all marketing communications, corporate communications, sales, and support channels
✅ Serve as RealGreen’s single point of contact for GTM activities with internal and external partners
✅ Create, manage, and implement plans to support product roadmaps, including product launch, product enhancements, migrations, and end-of-life
✅ Monitor and analyze competitors and create sales tools and other communications to position WorkWave against any competitive threat/value proposition
✅ Develop and launch ongoing surveys such as Net Promoter Score surveys to benchmark and track customer satisfaction
✅ Meet regularly with customers to understand their market problems and experience with WorkWave and communicate findings and recommendations to stakeholders
✅ Conceptualize and develop thought leadership and content marketing assets to increase product awareness and reputation
ASSUMPTION: This role requires a strong attention to detail, the ability to handle multiple activities simultaneously, and excellent written and verbal communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in business administration, marketing, or equivalent experience
Experience: 5+ years of product marketing experience, preferably with experience in cloud-based software solutions
Required Skills:
- Strategic thinking and implementation
- Strong attention to detail
- Excellent written and verbal communication skills
- Adept in data analysis and identifying actions
- Ability to interact with executive management
- Excellent people and management skills
- Desire and commitment to support the product manager and sales team to achieve goals
- Strong commitment to collaboration with internal and external people and organizations
- Ability to understand technology solutions
Preferred Skills:
- Experience within the field service industries
- Experience working within Salesforce
- Openness to hosting customer webinars
- Openness to occasional travel for company events and trade shows
ASSUMPTION: Candidates with experience in the field service industries and Salesforce will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 per year
Benefits:
- Health and dental insurance
- 401k with company match
- Flexible time off or generous PTO plan (role dependent) and paid holidays
- Up to 4 weeks paid bonding leave
- Tuition reimbursement
- Employee Assistance Program
- Virtual medical care
- Quarterly awards based on peer nominations
- Regional discounts and perks
- Opportunities to participate in charitable events and give back to the community
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a product marketing manager role with 5-10 years of experience in the software industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 1984
Company Description:
- WorkWave delivers innovative software and fintech solutions to the millions of hardworking service professionals that keep the world safe, clean, and beautiful
- Partners with over 8,000 customers worldwide in lawn care, pest control, commercial cleaning, and security guarding
- Empowers mobile service workers to build a brighter future
Company Specialties:
- End-to-end SaaS solutions
- Customer acquisition to mobile communications to billing and invoicing
- Software and fintech solutions
Company Website: http://workwave.com/
ASSUMPTION: WorkWave is a well-established company in the software industry, with a strong focus on providing end-to-end solutions to its customers.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Senior Director of Product Marketing
Work Arrangement: Remote OK, with occasional travel for company events and trade shows
Growth Opportunities:
- Potential to grow into a senior role within the product marketing team
- Opportunities to apply for other roles within the company
- Access to extensive video libraries and live trainings for soft skill and role-specific training
ASSUMPTION: This role offers opportunities for career growth and development within the product marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (Holmdel, NJ office available for use)
Office Location(s): Holmdel, NJ (Remote OK)
Geographic Context:
- Holmdel, NJ is located in Monmouth County, approximately 45 miles south of New York City
- The area offers a mix of urban and suburban living, with easy access to major highways and public transportation
- WorkWave provides a casual work environment and remote work flexibility
Work Schedule: Full-time (40 hours per week), with flexible hours and occasional travel for company events and trade shows
ASSUMPTION: The remote work option provides flexibility for employees, while the Holmdel, NJ office is available for use when needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with the senior director of product marketing and other team members
- Final round with the VP of marketing
Key Assessment Areas:
- Product marketing experience and expertise
- Strategic thinking and implementation
- Communication skills (written and verbal)
- Attention to detail and ability to handle multiple activities simultaneously
- Collaboration and teamwork skills
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume
- Tailor your resume and cover letter to emphasize your fit for the role and company
- Prepare for behavioral and situational interview questions related to product marketing scenarios
- Research WorkWave and the product marketing team to demonstrate your interest and understanding of the role
ATS Keywords: Product marketing, go-to-market strategies, market research, product messaging, data analysis, communication skills, strategic thinking, collaboration, customer engagement, sales support, thought leadership, competitor analysis, project management, technology understanding, detail orientation
ASSUMPTION: The interview process will focus on assessing the candidate's product marketing experience, strategic thinking, and communication skills, as well as their cultural fit with the WorkWave team.
🛠️ Tools & Technologies
- Salesforce
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: Familiarity with Salesforce and marketing automation tools is preferred, as they are commonly used in product marketing roles.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Casual but buttoned up
- Remote work flexibility
- Focus on developing creative, innovative best-in-class solutions
- Strong commitment to delivering service and solutions that make a real difference in the lives of customers
- Open acceptance of others as they are and building strong partnerships based on trust
- Teamwork and collaboration key to helping colleagues and customers solve their challenges
Self-Assessment Questions:
- Do you have experience working with remote teams and managing projects across different time zones?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on innovation and collaboration?
- Do you have experience working with customers to understand their market problems and experience with a product or service?
ASSUMPTION: WorkWave values candidates who are customer-centric, innovative, collaborative, accountable, and passionate, with experience working in a remote or hybrid environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with remote teams and stakeholders across different time zones
- Occasional travel for company events and trade shows
- Keeping up with industry trends and competitor activities
ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a proactive approach to staying informed about industry trends and competitor activities.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: Product Marketing Managers focus on go-to-market strategies and customer engagement, while Product Managers are responsible for product development and roadmaps
- Product Marketing Manager vs. Marketing Communications Manager: Product Marketing Managers work closely with product and sales teams to develop and execute go-to-market strategies, while Marketing Communications Managers are responsible for creating and executing marketing campaigns and content
- Career path: Product Marketing Managers can progress to senior roles within the product marketing team or transition into other marketing or leadership roles within the organization
ASSUMPTION: This role is distinct from other marketing roles, with a focus on go-to-market strategies and customer engagement, and offers opportunities for career growth and development within the product marketing team and the broader organization.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including segmentation, market research, and product messaging
- Creating and executing a customer engagement campaign to improve customer satisfaction and retention
- Analyzing competitor activities and developing sales tools to position WorkWave against competitive threats
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Product Marketing Manager role at WorkWave.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with the product and sales teams to achieve critical goals?
- What are the most challenging aspects of working in a remote or hybrid environment for this role?
- How does WorkWave support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, and demonstrate your interest and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and situational interview questions related to product marketing scenarios
- Research WorkWave and the product marketing team to demonstrate your interest and understanding of the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
