📌 Core Information
🔹 Job Title: PRODUCT MARKETING MANAGER
🔹 Company: RCA
🔹 Location: Saint-Herblain, Pays de la Loire, France
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-09
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining go-to-market strategies for RCA's solutions
- Orchestrating launches and analyzing performance
- Coordinating efforts across marketing, product, and sales teams
- Contributing to the success of RCA's solutions by understanding and representing the voice of clients
ASSUMPTION: This role requires a strong understanding of product marketing processes, market analysis, and stakeholder coordination. The ideal candidate will have experience in the SaaS or IT sectors and be a team player with excellent communication skills.
📋 Key Responsibilities
✅ Contribute to the success of RCA's solutions by defining go-to-market strategies, orchestrating launches, and analyzing performance
✅ Coordinate efforts across marketing, product, and sales teams to ensure effective market introduction of offerings
✅ Port the voice of clients, define the strategy of go-to-market, orchestrate launches, and analyze performances
✅ Coordinate the efforts of marketing, product, and commercial teams to ensure the market introduction of offers
ASSUMPTION: The role involves working closely with various internal and external stakeholders, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 3 years of experience in a similar role, ideally in SaaS or IT sectors
Required Skills:
- Product marketing and go-to-market strategies
- Market analysis and customer feedback
- Project management and stakeholder coordination
- Data utilization and KPI definition
- Excellent communication skills (written and oral)
Preferred Skills:
- Experience in the software development sector
- Fluency in French
ASSUMPTION: The required skills are essential for success in this role, and the preferred skills would be a significant advantage.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for mid-senior level roles in the software development sector in France)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
Working Hours: Full-time (35 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 1999
Company Description:
- RCA is a software editor that develops two main product ranges: a suite of 13 software solutions for accounting firms and a collaborative digital platform for experts and their clients (MEG)
- 100% autonomous and based in the outskirts of Nantes, RCA has been growing since its creation in 1999 and now employs over 250 people
- RCA is associated with CEG, a think tank for the accounting profession, and is a member of the Village Connecté, a partner for the digital transition of cabinets
Company Specialties:
- Software development
- Accounting and management software
- Collaborative digital platforms
Company Website: http://www.rca.fr
ASSUMPTION: RCA's focus on innovation and customer relations makes it an attractive employer in the software development sector.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: The Product Marketing Manager reports directly to the Marketing Director and works closely with the Product, Sales, and Customer Success teams
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on diverse projects and collaborate with various teams
- Chance to contribute to the growth and success of a dynamic and innovative company
ASSUMPTION: The Product Marketing Manager role offers opportunities for professional growth and development within RCA.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 8, Rue Édith Piaf, Bâtiment A, Saint-Herblain, Pays de la Loire 44800, FR
Geographic Context:
- Saint-Herblain is a suburb of Nantes, offering a mix of urban and suburban living
- The region is known for its high quality of life, with a mild climate, rich cultural scene, and easy access to nature
- Nantes is the sixth-largest city in France and a major economic hub in the Pays de la Loire region
Work Schedule: Standard office hours (9:00 AM - 5:30 PM) with a one-hour lunch break
ASSUMPTION: The office environment at RCA is designed to foster collaboration and innovation, with a strong focus on employee well-being.
💼 Interview & Application Insights
Typical Process:
- Phone screening to discuss the candidate's experience and fit for the role
- Two in-depth interviews, including a case study presentation
- Final decision and offer
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical thinking
- Cultural fit and alignment with RCA's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the case study presentation by researching RCA's products and market position
- Be ready to discuss your approach to product marketing and go-to-market strategies
ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Analysis, Project Management, KPI Definition, Communication, Team Collaboration, Customer Feedback, SaaS, IT Solutions, User Persona Development, Performance Improvement, Stakeholder Coordination, Data Utilization, Product Positioning, Launch Management
ASSUMPTION: The interview process at RCA is designed to assess the candidate's technical skills, cultural fit, and ability to contribute to the company's success.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The required tools and technologies for this role are standard in the software development and marketing industries.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about understanding and representing the voice of clients?
- Do you have strong communication skills and the ability to work effectively with various stakeholders?
ASSUMPTION: RCA values candidates who are innovative, customer-focused, and able to work effectively in a collaborative team environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced and evolving nature of the software development industry
- Adapting to a dynamic and growing company culture
- Working in a competitive market with well-established competitors
ASSUMPTION: The Product Marketing Manager role at RCA presents both exciting opportunities and potential challenges, requiring a proactive and adaptable candidate.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers the opportunity to work for a dynamic and growing company in the software development sector
- RCA's focus on innovation and customer relations sets it apart from competitors in the market
- This role offers the chance to contribute to the growth and success of a company with a strong commitment to its employees' professional development
ASSUMPTION: The Product Marketing Manager role at RCA presents a unique opportunity in the software development sector, with a focus on innovation, customer relations, and employee growth.
📝 Sample Projects
- Developing a go-to-market strategy for a new software solution
- Conducting market research and customer interviews to inform product development
- Coordinating a product launch event with cross-functional teams
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Product Marketing Manager role at RCA.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role contributes to it?
- How does RCA support the professional development of its employees?
- What are the key challenges facing the company in the next 12-24 months, and how does this role address them?
- How does RCA measure the success of its product marketing efforts, and what KPIs are most important?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: These interview questions are designed to provide insight into the role, the company, and the work environment at RCA.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the case study presentation by researching RCA's products and market position
- Be ready to discuss your approach to product marketing and go-to-market strategies
- Follow up with the hiring manager one week after your final interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
