Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Veritree

🔹 Location: Vancouver, British Columbia, Canada

🔹 Job Type: Full-time, Remote OK

🔹 Category: Environmental Services, Climate Tech

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for product releases and planting project launches
• Conducting market research to understand customer needs and market trends
• Collaborating with cross-functional teams to create compelling marketing materials
• Optimizing marketing content to drive lead generation and customer engagement
• Analyzing and reporting on marketing campaign performance

ASSUMPTION: This role requires a strong background in product marketing, preferably for a SaaS company, and a proven ability to develop and execute go-to-market strategies.

📋 Key Responsibilities

✅ Develop and execute go-to-market strategies for product releases and planting project launches

✅ Conduct market research to understand customer needs, market trends, and the competitive landscape

✅ Collaborate with the Product Team to understand product capabilities and translate them into compelling marketing materials

✅ Collaborate with Planting Partners and Operations to understand project opportunities, updates, and outcomes, and translate them into compelling marketing materials

✅ Build content and train the Sales Team on messaging around new solutions, releases, and projects

✅ Create and optimize marketing content to drive lead generation and customer engagement

✅ Work with the broader Marketing Team to develop and manage multi-channel marketing campaigns

✅ Analyze and report on the performance of marketing campaigns, using data to drive continuous improvement and optimization

✅ Work closely with the Revenue Team to develop sales enablement materials

✅ Research, build, and iterate approaches to the pricing of Veritree’s various platform offerings

ASSUMPTION: The role involves a high degree of collaboration with various teams, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of applicable experience in a product marketing role, preferably for a SaaS company

Required Skills:

• Proven ability to develop and execute go-to-market strategies, including sales enablement
• Proficiency with marketing automation tools and CRM systems (e.g., HubSpot)
• Strong analytical skills and experience with data-driven marketing
• Experience building, executing, and scaling cross-functional programs or marketing campaigns
• Experience managing and measuring marketing performance in various channels

Preferred Skills:

• Experience in the environmental or climate tech sector
• Familiarity with the Canadian market

ASSUMPTION: While experience in the environmental or climate tech sector is not required, it would be beneficial for understanding the unique aspects of this industry.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 CAD per year (based on experience and qualifications)

Benefits:

• Extended Healthcare Plan
• Generous Paid Days Off
• Ability to Work Remotely
• Opportunities for Training and Development
• Employee Discounts at Tentree

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer will be based on the candidate's qualifications and relevant experience.

📌 Applicant Insights

🔍 Company Context

Industry: Veritree operates in the environmental services and climate tech sectors, focusing on verified restoration efforts and corporate partnerships.

Company Size: Veritree is a small team with 11-50 employees, offering a dynamic and collaborative work environment.

Founded: Veritree was launched in 2021, making it a relatively new but rapidly growing company.

Company Description:

• Veritree is an award-winning climate tech start-up based in Vancouver
• Their technology measures and verifies the impact of global restoration efforts from the ground up
• They aim to plant 1 billion verified trees by 2030 with their community of businesses, planting organizations, and consumers

Company Specialties:

• Verified restoration projects
• Corporate partnerships for environmental impact
• Consumer engagement in climate action

Company Website: https://www.veritree.com/

ASSUMPTION: Veritree's focus on verified restoration projects and corporate partnerships sets it apart in the environmental services and climate tech sectors.

📊 Role Analysis

Career Level: This role is suitable for experienced product marketing professionals looking to apply their skills in a dynamic, growing company.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with various teams, including Product, Sales, and Customer Success.

Work Arrangement: This is a remote-friendly role with flexible hours, allowing for a healthy work-life balance.

Growth Opportunities:

• As a growing company, Veritree offers opportunities for professional development and career advancement
• The Product Marketing Manager may have the chance to lead a team or take on additional responsibilities as the company expands

ASSUMPTION: The growth opportunities for this role will depend on the company's expansion and the individual's performance.

🌍 Location & Work Environment

Office Type: Veritree has a remote-friendly work environment, with the option to work from their Vancouver office or remotely.

Office Location(s): Vancouver, British Columbia, Canada

Geographic Context:

• Vancouver is a multicultural city with a high quality of life, offering numerous outdoor activities and cultural attractions
• The city has a strong focus on sustainability and environmental initiatives
• Vancouver's mild climate and natural beauty make it an attractive place to live and work

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The work environment at Veritree is collaborative and dynamic, with a strong focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Hiring Manager
• In-depth interview with the Marketing Team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Product marketing experience and go-to-market strategy development
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with Veritree's mission and values

Application Tips:

• Highlight your experience in product marketing and go-to-market strategy development
• Include specific examples of your analytical skills and data-driven marketing campaigns
• Tailor your resume and cover letter to emphasize your fit with Veritree's mission and values
• Prepare questions about Veritree's products, market, and growth opportunities

ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Research, Sales Enablement, Analytical Skills, Data-driven Marketing, Project Management, Collaboration, Content Creation, Marketing Automation, CRM Systems, Cross-functional Programs, Marketing Campaigns, Customer Engagement, Pricing Strategy, Performance Measurement

ASSUMPTION: The application process at Veritree is designed to assess the candidate's skills, experience, and cultural fit, with a focus on their ability to contribute to the company's mission and growth.

🛠️ Tools & Technologies

• HubSpot (Marketing Automation and CRM)
• Google Analytics
• Social media platforms (LinkedIn, Twitter, Facebook)
• Project management tools (Asana, Trello, or similar)

ASSUMPTION: The tools and technologies required for this role may evolve as Veritree grows and adopts new platforms.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Veritree is committed to its mission of planting 1 billion verified trees by 2030
• Collaborative: Veritree values teamwork and open communication
• Innovative: Veritree encourages creativity and continuous learning

Work Style:

• Dynamic and fast-paced: Veritree is a growing company with a lot to accomplish
• Remote-friendly: Veritree offers flexible work arrangements and remote work options
• Data-driven: Veritree uses data to inform decision-making and measure performance

Self-Assessment Questions:

• Do you share Veritree's passion for environmental restoration and climate action?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you have strong analytical skills and a data-driven approach to marketing?

ASSUMPTION: Veritree values candidates who are passionate about their mission, comfortable with a fast-paced work environment, and skilled in data-driven marketing.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong project management skills
• The company is growing rapidly, which may present challenges in terms of priorities and resources
• The role may require occasional travel to attend industry events or meet with partners
• The company's remote-friendly work environment may present challenges in terms of communication and collaboration

ASSUMPTION: The potential challenges of this role can be mitigated by strong project management skills, open communication, and a willingness to adapt to a dynamic work environment.

📈 Similar Roles Comparison

• Compared to traditional product marketing roles, this position has a strong focus on environmental restoration and corporate partnerships
• In the climate tech sector, Veritree's focus on verified restoration projects sets it apart from other companies
• As a growing company, Veritree offers opportunities for professional development and career advancement that may not be available in larger, more established organizations

ASSUMPTION: This role offers a unique opportunity to apply product marketing skills in the environmental services and climate tech sectors, with a focus on verified restoration projects and corporate partnerships.

📝 Sample Projects

• Developing a go-to-market strategy for a new planting project launch
• Conducting market research to understand customer needs and market trends in the environmental services sector
• Creating compelling marketing materials to showcase Veritree's unique value proposition and drive customer engagement

ASSUMPTION: The specific projects for this role will depend on Veritree's growth and the individual's skills and experience.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Veritree in the next 12 months, and how can this role help address them?
• How does Veritree measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• What opportunities are there for professional development and career advancement within Veritree?
• How does Veritree collaborate with its partners and customers to ensure the success of its planting projects?
• What is the company's long-term vision for growth and expansion, and how does this role fit into that plan?

ASSUMPTION: These questions are designed to assess the company's growth plans, marketing strategies, and opportunities for professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interviews by researching Veritree's products, market, and growth opportunities
• Follow up with the Hiring Manager after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.