📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: ADI Global Distribution
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market (GTM) strategies for new product introductions and adoption/engagement campaigns
- Collaborating cross-functionally with various teams to align initiatives with company objectives and desired outcomes
- Maximizing growth, development, and return on investment of the organization’s product portfolio
- Driving continuous improvement through performance measurement and optimization
- Building strategic marketing partnerships to influence and move initiatives forward
ASSUMPTION: This role requires a high level of intellectual curiosity, accountability, attention to detail, creative problem-solving, and business acumen to be successful.
📋 Key Responsibilities
✅ Develop GTM strategy, messaging, and positioning for new product introductions, leveraged for launch campaigns and ongoing demand generation
✅ Drive the creation of assets that assist integrators in the sale of luxury automation and user interface solutions
✅ Work cross-functionally with various teams to ensure initiatives meet expectations and align with company objectives
✅ Measure performance to evaluate efficacy and drive continuous improvement, communicating results and recommended actions to the team
✅ Build strategic marketing partnerships across the business to influence, motivate, and move initiatives forward
✅ Manage expectations across internal stakeholders while driving a high level of visibility and clarity across a fluid landscape of projects and timelines
✅ Ensure the voice of the customer is front and center in all new product introductions
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and project management to successfully drive multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of marketing experience, with a proven track record in developing and executing B2B marketing campaigns across multiple channels
Required Skills:
- Excellent communication, collaboration, project management, and organizational skills
- Proven ability to meet tight deadlines, problem-solve, and juggle numerous projects simultaneously
- Proficient in Excel, Word, and PowerPoint
- Experience partnering with creative marketing teams
Preferred Skills:
- Experience in product or strategic marketing
- Quickly identifying patterns among problems and issues
- Making timely decisions balancing systematic analysis
- Excellent planning, execution, and project-management skills
ASSUMPTION: Candidates should have a strong understanding of the AV industry and its trends, as well as experience working with cross-functional teams in a highly-matrixed environment.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Product Marketing Manager with 2-5 years of experience in the AV industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on ADI products
Working Hours: Full-time, hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ADI is a leading global distributor of security, AV, and low voltage products, serving a wide range of professional integrators. The company supplies products that help keep communities safe, secure, comfortable, and connected.
Company Size: ADI is a mid-sized company with approximately 2,300 employees worldwide.
Founded: ADI was founded in 1990 and has since grown to become a trusted distributor and manufacturer in the smart living, low-voltage, security, and AV industries.
Company Description:
- ADI offers a wide selection of trusted brands, immediate product availability, knowledgeable sales staff, and support services to its customers.
- The company expanded its smart technology portfolio and distribution capabilities in 2024 through the acquisition of Snap One.
- ADI provides products and services for video surveillance, power, automation, access control, AV, fire, intrusion, smart home, communications, datacom, and networking, among others.
Company Specialties:
- Security and surveillance systems
- Audio-visual (AV) solutions
- Low voltage and smart home technologies
- Power and connectivity products
- Custom cable assemblies and cloud storage services
Company Website: ADI Global Distribution
ASSUMPTION: ADI's extensive product portfolio and global distribution network enable it to deliver the right products at the right time, supporting integrators throughout their projects.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the organization
Reporting Structure: The Product Marketing Manager reports directly to the Director of Marketing and works closely with cross-functional teams, including product management, sales, and creative marketing.
Work Arrangement: Hybrid work arrangement, with 2-3 days on-site per week at the Charlotte, NC office
Growth Opportunities:
- Advancement to Senior Product Marketing Manager or other senior marketing roles
- Expansion into other business units or product categories within ADI
- Development of leadership and management skills through mentoring and training opportunities
ASSUMPTION: Success in this role may lead to increased responsibilities, higher compensation, and greater influence within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Charlotte, North Carolina, United States
Geographic Context:
- Charlotte is the largest city in North Carolina and the 17th-most populous city in the United States
- The city is known for its vibrant arts and culture scene, professional sports teams, and numerous Fortune 500 companies
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, hybrid work arrangement with flexible hours and the opportunity for remote work 2-3 days per week
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and collaboration abilities
- Project management and organizational skills
- Industry knowledge and understanding of ADI's product portfolio
- Cultural fit and alignment with ADI's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of ADI's product portfolio and the AV industry in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and collaboration abilities
- Research ADI's company culture and values, and be prepared to discuss how your personal values align with the organization's
ATS Keywords: Product Marketing, Go-To-Market Strategy, B2B Marketing, Cross-Functional Collaboration, AV Industry, Security Products, Low Voltage, Smart Home, Marketing Campaigns, Product Launch
ASSUMPTION: Applicants should focus on demonstrating their relevant skills and experiences, as well as their understanding of ADI's product portfolio and the AV industry, to increase their chances of success in the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Industry-specific software and tools (e.g., AV control systems, security management platforms)
ASSUMPTION: Familiarity with industry-specific software and tools, as well as marketing automation and CRM platforms, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Integrity and ethical behavior
- Collaboration and teamwork
- Continuous learning and improvement
- Accountability and results-driven mindset
Work Style:
- Fast-paced and dynamic work environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous improvement
- Adaptability and flexibility in a changing landscape
- Strong focus on customer satisfaction and success
Self-Assessment Questions:
- How do your personal values align with ADI's company values?
- Are you comfortable working in a fast-paced, dynamic, and collaborative work environment?
- Do you have experience working with cross-functional teams and driving initiatives across multiple departments?
- Are you able to balance systematic analysis with timely decision-making and problem-solving?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Applicants should carefully consider their personal values, work style preferences, and cultural fit with ADI before submitting their application.
⚠️ Potential Challenges
- Managing expectations across internal stakeholders in a fluid project landscape
- Balancing multiple priorities and deadlines in a fast-paced work environment
- Adapting to changes in the AV industry and adjusting marketing strategies accordingly
- Working with a diverse range of team members and external partners
- Navigating a large, matrixed organization and building strategic partnerships across business units
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and sometimes unpredictable work environment.
📈 Similar Roles Comparison
- Product Marketing Manager (AV Industry) vs. Product Marketing Manager (Consumer Electronics Industry):
- AV industry-specific knowledge and trends
- Focus on professional integrators rather than end-users
- Differing product portfolio and distribution channels
- Product Marketing Manager (Mid-sized Company) vs. Product Marketing Manager (Enterprise Company):
- Smaller, more agile organization with a flatter hierarchy
- Greater opportunity for cross-functional collaboration and influence
- Differing resources and budget constraints
- Product Marketing Manager (Hybrid Role) vs. Product Marketing Manager (On-site Role):
- Balance between on-site collaboration and remote flexibility
- Opportunities for remote work and reduced commute time
- Potential challenges in maintaining work-life balance and staying connected with on-site team members
ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how their skills and experiences align with the specific requirements and work environment.
📝 Sample Projects
- Developing a go-to-market strategy for a new line of smart home automation products, including messaging, positioning, and launch campaign assets
- Collaborating with cross-functional teams to create a comprehensive sales enablement toolkit for a new AV product line, including product datasheets, sales presentations, and customer success stories
- Conducting market research and customer interviews to inform product positioning and messaging for an upcoming product launch in the security industry
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Product Marketing Manager role at ADI.
❓ Key Questions to Ask During Interview
- How does ADI support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30-60-90 days?
- How does ADI measure the success of its marketing campaigns and initiatives?
- What are the most challenging aspects of working in a matrixed organization like ADI?
- How does ADI foster a culture of collaboration and teamwork across its various business units?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company culture, as well as to demonstrate their qualifications and fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ADI Global Distribution careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and collaboration abilities
- Research ADI's company culture and values, and be prepared to discuss how your personal values align with the organization's
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
