Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Trigo

🔹 Location: Ramat Gan, Tel Aviv, Israel

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving go-to-market strategy for enterprise retail technology
• Crafting compelling messaging and positioning based on customer pain points
• Fueling pipeline generation across various channels
• Supporting sales enablement with relevant materials
• Collaborating cross-functionally to align messaging with product capabilities and business goals

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a lean, high-impact team environment.

📋 Key Responsibilities

✅ Develop clear, differentiated messaging and positioning based on customer pain points, market research, and product capabilities

✅ Own and execute go-to-market strategies for product launches and feature releases

✅ Create and maintain sales enablement materials such as pitch decks, battle cards, one-pagers, objection handling, and demo tools

✅ Drive marketing efforts that impact customer acquisition, product adoption, and overall business performance

✅ Partner closely with sales to understand deal cycles and craft content that supports conversion

✅ Partner closely with Product to understand product capabilities, roadmap, and new features

✅ Collaborate cross-functionally to ensure messaging aligns with product capabilities and business goals

✅ Build and maintain competitive intelligence assets

✅ Conduct customer and market research to inform messaging and campaigns

✅ Track performance of messaging and content in-market and iterate based on feedback

✅ Collaborate with the team to define and support demand generation strategies

ASSUMPTION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration to drive successful product marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of B2B product marketing experience in SaaS, deep tech, or AI-driven platforms

Required Skills:

• Proven experience crafting marketing and enablement materials that accelerate deal cycles and preparing a product launch materials deck
• Solid understanding of sales and marketing funnels, lead qualification, and GTM motions
• Strong writing skills and ability to translate complexity into clarity
• Comfortable working cross-functionally and independently in ambiguity
• Proven ability to support or drive pipeline through marketing initiatives
• High level of English proficiency (native speaker in a bonus)

Preferred Skills:

• Experience in a high-growth or early-stage company

ASSUMPTION: Candidates should have a strong background in B2B product marketing, with a focus on SaaS, deep tech, or AI-driven platforms. Excellent communication and cross-functional collaboration skills are essential for success in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₪250,000 - ₪350,000 per year, based on industry standards for a Product Marketing Manager with 6+ years of experience in Israel.

Benefits:

• Health insurance
• Retirement plan
• Paid time off
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the company's internal policies and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Trigo is a global leader in quality solutions for the automotive, aerospace, and other transport industries, with a focus on providing comprehensive quality solutions along the supply chain.

Company Size: Trigo has over 10,000 employees worldwide, operating in multiple countries and across four continents. This means that applicants can expect a large, diverse, and international work environment.

Founded: Trigo was founded in 1997, making it an established player in the quality solutions industry with a rich history and extensive global experience.

Company Description:

• Trigo offers a comprehensive portfolio of inspection and management services to address quality challenges in various supply chains
• The company operates a cutting-edge global know-how transfer network, making it the world's largest player in the quality sector
• Trigo provides customized service delivery to address individual quality issues and resolve root causes

Company Specialties:

• Quality Control
• Quality Management
• Certification Support
• Engineering
• Automotive
• Ferroviaire
• Automobile
• Railway
• Aeronautique
• Aerospace
• Training
• Rework
• Audit
• Cosmetics
• Gestion qualité
• Innovation
• Technology solutions
• Hololens solution
• Industry 4.0
• AOI
• AI
• Artificial Intelligence
• Automated Optical Inspection

Company Website: www.trigo-group.com

ASSUMPTION: Trigo's extensive global presence and comprehensive service offerings provide applicants with ample opportunities for career growth and development within the quality solutions industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Sales, Product, and Marketing.

Work Arrangement: This role is on-site, with flexible hours and remote work options available. Applicants should expect to work in a dynamic, fast-paced environment with a strong focus on collaboration and results.

Growth Opportunities:

• As Trigo continues to expand its global presence, there may be opportunities for international relocation or promotion within the marketing department
• Applicants with strong performance may have the opportunity to take on additional responsibilities or lead projects
• Trigo's focus on innovation and technology provides opportunities for professional development in emerging fields

ASSUMPTION: The Product Marketing Manager role at Trigo offers a unique opportunity to drive strategic initiatives, collaborate cross-functionally, and make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Trigo's Ramat Gan office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 5 Derech Menachem Begin, Ramat Gan, 5250600, Israel

Geographic Context:

• Ramat Gan is a bustling city in the Tel Aviv metropolitan area, offering a mix of urban and suburban living
• The city is home to numerous tech companies, startups, and multinational corporations
• Ramat Gan provides easy access to public transportation, shopping, dining, and entertainment options

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexible hours and remote work options available

ASSUMPTION: Applicants should expect a dynamic, fast-paced work environment with a strong focus on collaboration, innovation, and results. The Ramat Gan office provides a modern, collaborative workspace with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and cross-functional team members
• Final interview with the Head of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cross-functional collaboration and teamwork
• Understanding of product marketing principles and best practices
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Trigo's business and the product marketing function in your application materials
• Prepare examples of your past work that showcase your ability to develop messaging, execute go-to-market strategies, and drive pipeline generation
• Be ready to discuss your thoughts on Trigo's competitive landscape and how you would differentiate the company's offerings

ATS Keywords: Product Marketing, Go-to-Market Strategy, Messaging, Sales Enablement, Market Research, Customer Acquisition, Product Adoption, Cross-functional Collaboration, Competitive Intelligence, Content Creation, Pipeline Generation, SaaS, Deep Tech, AI-driven Platforms, Writing Skills, Deal Cycles

ASSUMPTION: The application process for the Product Marketing Manager role at Trigo is designed to assess the candidate's strategic thinking, communication skills, and cross-functional collaboration abilities. Applicants should be prepared to demonstrate their understanding of product marketing principles and their ability to drive results in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Suite (Gmail, Google Docs, Google Sheets)
• Asana or Trello
• Canva or Adobe Creative Suite

ASSUMPTION: The Product Marketing Manager will be expected to use a variety of marketing automation, CRM, and project management tools to execute their responsibilities effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Results-driven and data-informed
• Collaborative and cross-functional
• Adaptable and resilient

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and best practices in product marketing?
• Can you describe a time when you had to adapt to a significant change in your role or the market? How did you approach this challenge, and what was the outcome?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Trigo values candidates who are customer-focused, innovative, collaborative, and results-driven. Applicants should be prepared to demonstrate their alignment with these values and their ability to thrive in a dynamic, fast-paced work environment.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
• Trigo's global presence may present challenges in coordinating with international teams and managing time zones
• The on-site work arrangement may require commuting to the Ramat Gan office, with potential traffic congestion during peak hours
• The competitive landscape in the quality solutions industry is dynamic and evolving, requiring continuous adaptation and innovation

ASSUMPTION: The Product Marketing Manager role at Trigo presents unique challenges and opportunities for growth and development. Applicants should be prepared to thrive in a dynamic, fast-paced environment and adapt to changing priorities and market conditions.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a greater emphasis on cross-functional collaboration and sales enablement
• The quality solutions industry is unique in its focus on quality control and management along the supply chain, presenting both similarities and differences to other industries
• Career progression in product marketing may involve moving into leadership roles, such as Head of Marketing or Chief Marketing Officer, or transitioning into related functions, such as Sales or Product Management

ASSUMPTION: The Product Marketing Manager role at Trigo offers a unique blend of strategic thinking, cross-functional collaboration, and sales enablement responsibilities. Applicants should be prepared to leverage their skills and experience to drive results in this dynamic and evolving industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new AI-driven quality inspection tool, including messaging, positioning, and sales enablement materials
• Conducting market research to identify customer pain points and inform product roadmap decisions
• Creating and executing a demand generation campaign to drive customer acquisition and product adoption for an existing quality management solution

ASSUMPTION: The Product Marketing Manager role at Trigo involves a mix of strategic planning, content creation, and cross-functional collaboration to drive successful product marketing campaigns. Applicants should be prepared to demonstrate their ability to execute these responsibilities effectively and efficiently.

❓ Key Questions to Ask During Interview

• How does Trigo differentiate its quality solutions from competitors in the market?
• Can you describe the team structure and dynamics within the marketing department?
• What are the most pressing challenges facing the product marketing function at Trigo, and how can this role contribute to addressing them?
• How does Trigo support the professional development and growth of its employees, particularly in the marketing department?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of Trigo's business, culture, and opportunities for growth and development within the product marketing function.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that showcase your ability to develop messaging, execute go-to-market strategies, and drive pipeline generation
• Be ready to discuss your thoughts on Trigo's competitive landscape and how you would differentiate the company's offerings
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.