📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Salesloft
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Defining product positioning and messaging grounded in customer needs and market trends.
- Supporting go-to-market efforts for new product launches in partnership with cross-functional teams.
- Developing and maintaining sales and customer-facing collateral to drive effective conversations.
- Collaborating with product managers to understand roadmap priorities, use cases, and target audiences.
- Partnering with sales enablement to deliver training and content that helps revenue teams understand and communicate product differentiation.
ASSUMPTION: This role requires a strong understanding of sales technology and a customer-centric mindset to drive product adoption and market success.
📋 Key Responsibilities
✅ Define product positioning and messaging that resonates with customers and differentiates Salesloft in the market.
✅ Support go-to-market efforts for new product launches, working closely with product management, marketing, and enablement teams.
✅ Develop and maintain sales and customer-facing collateral, including one-pagers, pitch decks, and product overviews, to effectively communicate product value throughout the buyer journey.
✅ Collaborate with product managers to deeply understand roadmap priorities, use cases, and target audiences, ensuring that product marketing efforts align with product strategy.
✅ Partner with sales enablement to deliver training and content that helps revenue teams understand and communicate Salesloft's product differentiation, driving effective conversations with customers.
✅ Monitor adoption trends and identify opportunities to improve engagement with Salesloft's platform, working with internal teams to implement improvements.
✅ Support research on competitive offerings and market dynamics to inform messaging and positioning, ensuring that Salesloft remains competitive in the market.
✅ Assist in gathering and sharing customer insights that inform product strategy and marketing programs, helping to shape the future of Salesloft's product offerings.
ASSUMPTION: This role requires strong collaboration and communication skills, as well as the ability to work effectively across multiple teams and functions.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, communications, or a related field.
Experience: 2-3 years of experience in product marketing, content marketing, sales enablement, or related marketing roles in a B2B SaaS company.
Required Skills:
- Excellent written and verbal communication skills, including creating content for different audiences.
- Highly collaborative with the ability to work across teams and prioritize competing projects.
- Strong research and analytical thinking to understand customer needs and market dynamics.
- Familiarity with sales or marketing technology is a plus.
Preferred Skills:
- Experience supporting product launches or campaign execution.
- Knowledge of Salesloft's products or the sales engagement market.
ASSUMPTION: Candidates with experience in B2B SaaS and a strong understanding of sales technology will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $74,000 - $126,000 USD per year
Benefits:
- Performance Bonus
- Stock
- Benefits
- Incentive Compensation Plans
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on factors such as experience, skills, and specific work location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Revenue Orchestration Platforms for B2B sales teams.
Company Size: Medium-sized (501-1,000 employees), with a global presence and a strong focus on growth and innovation.
Founded: 2011, with a mission to redefine an age-old industry and deliver a performance force multiplier for the world's most demanding companies.
Company Description:
- Salesloft powers durable revenue growth for the world’s most demanding companies by delivering the first AI-powered durable revenue engagement model.
- The company's Revenue Orchestration Platform keeps market-facing teams on top of all buyer signals, with outcomes-driven prioritization so they always act first on what matters most.
- Salesloft's customer base includes some of the world's most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco.
Company Specialties:
- Sales Dialer
- Sales Emails
- Account Based Sales Development
- SDR-Driven Analytics
- Data Integration
- Sales Engagement
- Sales Enablement
- Account Executives
- Sales Process
- Sales Workflow
- Inside Sales
- Sales Development
- Cadences
- Meeting Intelligence
- Sales Analytics
- Salesforce Integration
Company Website: salesloft.com
ASSUMPTION: Salesloft's focus on growth, innovation, and customer success makes it an attractive place for ambitious professionals looking to make an impact in the tech industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience), with opportunities for growth and advancement within the product marketing team and the broader organization.
Reporting Structure: This role reports directly to the Senior Director of Product Marketing, working closely with product managers, marketing, enablement, and sales teams to drive product adoption and market success.
Work Arrangement: Remote (US), with the opportunity to work from one of Salesloft's global offices as needed.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the product marketing team or the broader organization.
- Opportunities to work on strategic marketing or company-level projects, driving impact across Salesloft's product portfolio.
- Chance to gain experience in a high-growth, high-trajectory organization, working with a talented team of professionals.
ASSUMPTION: This role offers a unique opportunity for mid-career professionals to join a dynamic, growing team and make a significant impact on Salesloft's product marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site), with offices in Atlanta, GA; Guadalajara, MX; and London, UK.
Office Location(s):
- 1180 West Peachtree St NW, Suite 2400, Atlanta, GA 30309, US
- Avenida Adolfo López Mateos Norte 95, Guadalajara, Jalisco 44648, MX
- 14 Grays Inn Rd, Holborn, London WC1X 8HN, GB
Geographic Context:
- Salesloft's headquarters are in Atlanta, GA, with additional offices in Guadalajara, MX, and London, UK.
- The company has a global customer base and a remote-friendly work culture, allowing employees to work from various locations.
- Salesloft's offices are modern, vibrant spaces that utilize modern technology to support collaboration and productivity.
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available to accommodate individual needs and preferences.
ASSUMPTION: Salesloft's hybrid work environment and global presence provide employees with the flexibility to balance work and personal responsibilities, while also offering opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Salesloft careers page.
- Phone or video screen with a member of the talent acquisition team.
- Behavioral and skills-based interviews with the hiring manager and other team members.
- Final round interview with senior leadership or other key stakeholders.
- Background check and offer extension for successful candidates.
Key Assessment Areas:
- Communication skills, both written and verbal, to effectively convey product value and collaborate with cross-functional teams.
- Analytical thinking and problem-solving abilities to understand customer needs and market dynamics.
- Cultural fit and alignment with Salesloft's values and mission.
- Domain knowledge of sales technology and the sales engagement market.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively in a fast-paced environment.
- Research Salesloft's products, market position, and competition to demonstrate your understanding of the industry and the company's unique value proposition.
ATS Keywords: Product Marketing, Content Marketing, Sales Enablement, Communication, Collaboration, Research, Analytical Thinking, Sales Technology, B2B SaaS, Go-to-Market, Product Launch, Customer Adoption, Market Dynamics
ASSUMPTION: Salesloft's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization. Successful applicants will demonstrate a strong understanding of the role, the company, and the industry, as well as a commitment to Salesloft's values and mission.
🛠️ Tools & Technologies
- Salesloft's Revenue Orchestration Platform
- Sales engagement and sales enablement tools
- Marketing automation and analytics platforms
- Collaboration and project management tools (e.g., Asana, Jira, Slack)
- Office suite and productivity tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Salesloft's product marketing team uses a variety of tools and technologies to streamline workflows, collaborate effectively, and drive product adoption and market success.
👔 Cultural Fit Considerations
Company Values:
- Lead With Humility and Respect
- Earn Customer Trust
- Put Team Over Self
- Redefine What’s Possible
- Deliver Big Results
Work Style:
- Collaborative and team-oriented, with a strong focus on cross-functional collaboration and communication.
- Fast-paced and agile, with a commitment to continuous improvement and innovation.
- Customer-centric, with a deep understanding of customer needs and market dynamics.
- Data-driven, with a strong emphasis on analytics and performance metrics to inform decision-making.
Self-Assessment Questions:
- How do you demonstrate humility and respect in your daily work, especially when working with cross-functional teams?
- Can you provide an example of a time when you put the team's needs above your own to achieve a common goal?
- How do you stay up-to-date with industry trends and market dynamics, and how do you use this information to inform your work?
ASSUMPTION: Salesloft's values and work style are essential considerations for candidates looking to join the company and contribute to its ongoing success.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment that requires adaptability and quick decision-making.
- Balancing multiple priorities and competing projects, often with tight deadlines.
- Navigating a complex, evolving product portfolio and market landscape.
- Collaborating effectively with remote team members and stakeholders across different time zones.
ASSUMPTION: Salesloft's product marketing team faces unique challenges and opportunities, requiring candidates to be proactive, adaptable, and committed to driving results in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on sales technology and customer adoption, requiring a deep understanding of the sales engagement market and its key players.
- Salesloft's focus on growth and innovation sets it apart from more established companies in the industry, offering candidates the opportunity to work on cutting-edge products and drive market disruption.
- This role may require more frequent travel and on-site presence than similar roles at other companies, given Salesloft's hybrid work arrangement and global office locations.
ASSUMPTION: Candidates should carefully consider their preferences and career goals when comparing this role to similar positions at other companies, weighing the unique opportunities and challenges that Salesloft offers.
📝 Sample Projects
- Developing a comprehensive product launch plan for a new feature or product, including messaging, positioning, and go-to-market strategy.
- Creating a competitive analysis and differentiation guide to help sales and customer success teams effectively communicate Salesloft's unique value proposition in the market.
- Designing and implementing a customer feedback loop to gather insights and inform product development and marketing efforts.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Product Marketing Manager at Salesloft might undertake, demonstrating the role's strategic importance and impact on the company's overall success.
❓ Key Questions to Ask During Interview
- Can you describe the most significant product launch or market initiative that the product marketing team has undertaken in the past year, and what were the key challenges and successes of that project?
- How does the product marketing team collaborate with sales and customer success teams to ensure that product messaging and positioning are consistent and effective throughout the customer journey?
- What are the most important metrics and KPIs that the product marketing team tracks to measure the success of its initiatives, and how are these used to inform decision-making and strategy?
- How does Salesloft support the professional development and growth of its product marketing team members, and what opportunities exist for career advancement within the organization?
- What is the company's approach to remote work and work-life balance, and how does this support the needs and preferences of its employees?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates a candidate's interest in the role, the company, and the industry, as well as their commitment to driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Salesloft's careers page.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your understanding of sales technology and the sales engagement market.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and adaptability in a fast-paced, dynamic environment.
- Research Salesloft's products, market position, and competition to demonstrate your understanding of the industry and the company's unique value proposition.
- Follow up with the hiring manager or talent acquisition team one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
