Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Atera

🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel

🔹 Job Type: On-site

🔹 Category: Software Development

🔹 Date Posted: 2025-04-06

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving product adoption and retention through strategic positioning and messaging
• Collaborating with cross-functional teams to plan and execute feature launches
• Developing compelling content for sales enablement and broader marketing initiatives
• Utilizing customer engagement tools to improve feature adoption and customer retention
• Conducting research and feedback surveys to gain insights into customer perceptions

ASSUMPTION: This role requires a strong understanding of B2B SaaS products and a proven track record in product marketing to effectively drive product adoption and retention.

📋 Key Responsibilities

✅ Communicate product value propositions through various channels, such as in-product guided walkthroughs, emails, presentations, and more.

✅ Collaborate with Product Managers to understand upcoming features and strategically plan and execute feature launch strategies.

✅ Develop compelling content to support the sales team throughout the entire sales cycle, including positioning, messaging, and product collateral.

✅ Utilize Appcues and similar product engagement tools to implement in-product flows that drive feature adoption and improve customer retention.

✅ Work alongside the marketing team to develop and implement integrated marketing programs that enhance market awareness and drive sales growth.

✅ Serve as the voice of Atera by ensuring accurate product representation in broader marketing initiatives and supporting the marketing team.

✅ Conduct research and feedback surveys to gain insights into how customers perceive the value of new capabilities.

ASSUMPTION: This role requires strong communication, organizational, and analytical skills to effectively manage multiple projects and tasks, with changing and evolving responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of product marketing experience in a B2B SaaS company

Required Skills:

• Native English speaker with excellent verbal and written communication skills
• Strong organizational skills and ability to manage multiple projects and tasks
• Experience with customer engagement or onboarding tools (an advantage)
• Good analytical skills (an advantage)
• Proven experience in content creation, such as presentations, datasheets, and customer stories
• Basic experience in developing customer journey maps
• Understanding of user personas, segmentation, use case scenarios, and customer challenges

Preferred Skills:

• Familiarity with AI-powered platforms
• Experience in the IT landscape and understanding the unique needs and challenges faced by IT professionals

ASSUMPTION: Given the nature of the role, candidates must be native English speakers with a strong background in product marketing within the B2B SaaS industry.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between $80,000 and $120,000 per year, depending on experience and qualifications. This estimate is based on industry standards for product marketing managers in the Tel Aviv area.

Benefits:

• Time Off
• Community Volunteer Days
• Annual Budget for Learning & Growth
• Company Paid Trip

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on AI-powered IT management platforms

Company Size: 201-500 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth

Founded: 2011, with over a decade of experience in the industry

Company Description:

• Unlocks 10X efficiency for IT teams, powered by Agentic AI
• Offers a digital workforce of AI agents that proactively and autonomously support the entire IT operation
• Consolidates RMM, helpdesk, ticketing, and automation, empowering IT teams and MSPs to efficiently manage and protect infrastructure

Company Specialties:

• Service Desk
• Remote Network Management
• Business Management
• Cloud Services
• Professional Services Automation
• RMM
• IT
• Help Desk
• Networking
• and Information Technology

Company Website: https://www.atera.com

ASSUMPTION: Atera's focus on AI-powered IT management platforms sets it apart in the industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the product marketing team

Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including Product, Sales, and Marketing

Work Arrangement: On-site, with the opportunity to work from the company's offices in Tel Aviv, New York, Veldhoven, or Iași

Growth Opportunities:

• Expanding the product marketing team and taking on more responsibilities as the team grows
• Gaining a deeper understanding of the IT landscape and becoming an authority on Atera's AI-powered platform
• Contributing to the company's mission to drive sustainable growth and maximize organizational efficiency

ASSUMPTION: This role offers significant growth opportunities, both within the product marketing team and across the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with ample opportunities for team interaction and growth

Office Location(s): Tel Aviv, New York, Veldhoven, and Iași

Geographic Context:

• Tel Aviv: A vibrant, multicultural city with a thriving tech industry and a high quality of life
• New York: A global hub for business and technology, offering unparalleled networking opportunities
• Veldhoven: A picturesque city in the Netherlands with a strong focus on technology and innovation
• Iași: A historic city in Romania with a growing tech industry and a rich cultural heritage

Work Schedule: Full-time, with flexible hours and the opportunity to work remotely on occasion

ASSUMPTION: Atera's global presence offers candidates the opportunity to work in diverse and dynamic environments, with the potential to relocate to different offices as their career progresses.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the hiring manager to discuss the role, responsibilities, and qualifications
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the VP of Marketing to discuss career growth and company culture

Key Assessment Areas:

• Communication skills and ability to articulate complex concepts clearly and concisely
• Understanding of the IT landscape and customer challenges
• Problem-solving skills and ability to develop strategic solutions
• Cultural fit and alignment with Atera's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your content creation work, such as presentations, datasheets, or customer stories
• Research Atera's products and AI-powered platform to demonstrate your understanding of the company and its offerings

ATS Keywords: Product Marketing, B2B SaaS, Content Creation, Customer Engagement, Analytical Skills, Communication Skills, Project Management, Market Knowledge

ASSUMPTION: Atera's interview process is designed to assess candidates' skills, cultural fit, and strategic thinking, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Appcues (customer engagement tool)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Content creation tools (e.g., PowerPoint, Google Slides)

ASSUMPTION: Atera's use of tools and technologies is subject to change and may evolve as the company grows and adapts to new market demands.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Atera values creativity, curiosity, and a passion for driving progress
• Collaboration: Atera fosters a culture of teamwork, open communication, and mutual support
• Customer-centricity: Atera prioritizes understanding and addressing the unique needs and challenges of its customers

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on open communication and cross-functional collaboration
• Adaptable and flexible, with a willingness to take on new challenges and evolve as the company grows

Self-Assessment Questions:

• How do you align with Atera's values of innovation, collaboration, and customer-centricity?
• How comfortable are you working in a dynamic, fast-paced environment with changing priorities and responsibilities?
• How do you approach continuous learning and adaptation in your work?

ASSUMPTION: Atera's company culture is built on a foundation of innovation, collaboration, and customer-centricity, with a strong emphasis on adaptability and continuous growth.

⚠️ Potential Challenges

• Managing multiple projects and tasks with changing and evolving responsibilities
• Balancing the needs and priorities of different stakeholders, including Product, Sales, and Marketing
• Keeping up with the rapid pace of innovation and change in the AI-powered IT management landscape
• Adapting to a global work environment with offices in different time zones

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Product Marketing Manager (Atera) vs. Product Marketing Manager (Competitor): Atera's focus on AI-powered IT management platforms sets it apart from competitors, offering unique opportunities for growth and innovation
• Product Marketing Manager (Atera) vs. Marketing Manager (Other Industry): Atera's product marketing role requires a strong understanding of the IT landscape and customer challenges, which may differ from marketing roles in other industries
• Product Marketing Manager (Atera) vs. Senior Product Marketing Manager (Atera): As the product marketing team grows, there may be opportunities for advancement to senior roles with increased responsibilities and leadership opportunities

ASSUMPTION: Atera's product marketing role offers unique opportunities for growth and innovation within the AI-powered IT management landscape, with potential for advancement as the team and company expand.

📝 Sample Projects

• Developing a customer journey map for a new AI-powered feature, including user personas, touchpoints, and pain points
• Creating a comprehensive product collateral package, including datasheets, case studies, and customer stories, to support the sales team throughout the entire sales cycle
• Conducting a customer feedback survey to gain insights into how customers perceive the value of new capabilities and identify opportunities for improvement

ASSUMPTION: These sample projects are designed to demonstrate the key responsibilities and required skills for the Product Marketing Manager role at Atera.

❓ Key Questions to Ask During Interview

• How does Atera differentiate its AI-powered platform from competitors in the IT management landscape?
• What are the key priorities for the product marketing team in the first 90 days, and how can I contribute to driving success in these areas?
• How does Atera support the professional growth and development of its employees, particularly within the product marketing team?
• What are the most significant challenges facing the IT industry today, and how does Atera's AI-powered platform address these challenges?
• How does Atera foster a culture of collaboration and open communication across its global offices?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Atera's products, industry, and company culture, as well as their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your content creation work, such as presentations, datasheets, or customer stories
• Research Atera's products and AI-powered platform to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.