📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Exagen Inc.
🔹 Location: Carlsbad, California, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and product adoption.
- Conducting qualitative and quantitative market research to ensure product marketing aligns with customer needs, industry trends, and competitive landscape.
- Collaborating with cross-functional teams to create compelling visual assets, multimedia content, and marketing materials.
- Managing public relations efforts and social media presence to enhance the company's reputation and engage with targeted audiences.
- Monitoring and analyzing digital engagement metrics to optimize campaigns and drive website traffic.
ASSUMPTION: This role requires a strong understanding of the healthcare industry and a proven track record in product marketing or a related field. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams to achieve marketing objectives.
📋 Key Responsibilities
✅ Plan and refine product messaging to effectively communicate key value propositions to customers.
✅ Conduct market research to understand customer needs, industry trends, and competitive landscape.
✅ Collaborate with cross-functional teams to create compelling visual assets, multimedia content, and marketing materials.
✅ Manage public relations efforts, including press releases and media outreach.
✅ Drive social media management and content creation to enhance the company's presence and engage with targeted audiences.
✅ Coordinate the production of marketing media, videos, and podcasts, ensuring alignment with brand messaging and objectives.
✅ Manage the development and production of print materials, ensuring consistency with brand guidelines.
✅ Collaborate with web development teams to ensure the website reflects updated product information and aligns with marketing campaigns.
✅ Monitor and analyze digital engagement metrics to optimize campaigns.
✅ Implement website strategies to improve organic search rankings and drive website traffic.
✅ Plan and execute digital advertising campaigns, monitoring performance and adjusting strategies to achieve campaign objectives.
✅ Utilize CRM tools for customer segmentation and targeted communication.
✅ Analyze data from various platforms to derive actionable insights for marketing optimization.
ASSUMPTION: This role requires strong analytical, communication, and project management skills. The ideal candidate will be able to work collaboratively and thrive in a fast-paced environment.
🎯 Required Qualifications
Education: BS/BA degree in marketing, business, or life sciences.
Experience: 5+ years of experience in product marketing, sales, or a related field in healthcare (e.g., pharma, biotech, device, or diagnostics).
Required Skills:
- Proven ability to develop long-term marketing strategies and program plans.
- Ability to apply creative and forward-thinking ideas to work initiatives.
- Familiarity with CRM systems, marketing automation, and analytics tools.
- Strong analytical, communication, and project management skills.
- Ability to work collaboratively and thrive in a fast-paced environment.
- Good communications, problem-solving, analytical thinking skills.
- Experience driving projects to completion.
- Strong project management and organizational abilities.
Preferred Skills:
- Experience in the life sciences industry.
- Fluency in Spanish or other languages relevant to the target market.
ASSUMPTION: Candidates with a strong background in healthcare marketing and a proven track record of driving successful campaigns will be well-suited for this role. Familiarity with the life sciences industry and relevant languages can be an added advantage.
💰 Compensation & Benefits
Salary Range: $110,000 - $150,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, Monday - Friday, 8:30 AM - 5:30 PM PST (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Manager role in the life sciences industry. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Life Sciences
Company Size: Medium (201-1000 employees)
Founded: 2002
Company Description:
- Exagen is a patient-focused and discovery-driven life sciences company dedicated to transforming the care continuum for patients suffering from debilitating and chronic autoimmune diseases.
- The company leverages its proprietary Cell-Bound Complement Activation Products (CB-CAPs) technology to help rheumatologists improve care for patients through the differential diagnosis, prognosis, and monitoring of complex autoimmune and autoimmune-related diseases, including lupus and rheumatoid arthritis.
- Exagen is committed to enabling rheumatologists to get to the real cause of a patient’s symptoms and guide their journey to improved health.
Company Specialties:
- Autoimmune disease diagnostics
- Complement activation products
- Rheumatology
- Life sciences
Company Website: exagen.com
ASSUMPTION: Exagen is a well-established company in the life sciences industry with a strong focus on improving patient care through innovative diagnostic technologies.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Vice President of Marketing.
Work Arrangement: Hybrid (2-3 days on-site per week, with flexibility for remote work)
Growth Opportunities:
- Potential career progression into senior marketing roles within the company.
- Opportunities to work on diverse projects and gain exposure to various aspects of the business.
- Chance to collaborate with cross-functional teams and develop leadership skills.
ASSUMPTION: This role offers opportunities for professional growth and development within the company. The ideal candidate will be eager to take on new challenges and contribute to the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Carlsbad, California
Geographic Context:
- Carlsbad is a coastal city in San Diego County, California, with a population of approximately 115,000 people.
- The city offers a Mediterranean climate, with mild winters and warm, dry summers.
- Carlsbad is known for its beaches, lagoons, and numerous parks, providing ample opportunities for outdoor recreation.
Work Schedule: Full-time, Monday - Friday, 8:30 AM - 5:30 PM PST (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Case study or project presentation (if applicable)
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Market research and analysis
- Collaboration and communication skills
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss your approach to market research, campaign development, and data analysis.
- Showcase your ability to work collaboratively and thrive in a fast-paced environment.
- Demonstrate your understanding of the life sciences industry and Exagen's mission.
ATS Keywords: Product Marketing, Market Research, Creative Collaboration, Public Relations, Social Media Management, Content Creation, Digital Advertising, CRM Tools, Analytical Skills, Project Management, Customer Engagement, Brand Awareness
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit within the company.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Analytics tools (e.g., Google Analytics, Tableau)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will be comfortable using various marketing tools and technologies to streamline workflows and optimize campaigns.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Committed to excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform marketing strategies?
- Do you have a proven track record of driving successful marketing campaigns in the life sciences industry?
ASSUMPTION: Exagen values candidates who are passionate about improving patient care, innovative in their approach to marketing, and committed to working collaboratively with cross-functional teams.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and attention to detail.
- Keeping up with industry trends and competitive landscape, necessitating continuous learning and adaptation.
- Balancing on-site and remote work responsibilities, requiring effective time management and communication skills.
- Navigating a fast-paced work environment, demanding flexibility and adaptability.
ASSUMPTION: The ideal candidate will be able to overcome these challenges by leveraging their strong organizational skills, adaptability, and commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of the life sciences industry and a focus on improving patient care.
- Compared to other Product Marketing Manager roles, this position offers the opportunity to work on innovative diagnostic technologies and collaborate with a patient-centered company.
- Career-wise, this role can lead to senior marketing positions within the company, providing opportunities for professional growth and development.
ASSUMPTION: This role offers unique opportunities for candidates interested in the life sciences industry and committed to improving patient care through innovative diagnostic technologies.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new autoimmune disease diagnostic test, including market research, messaging, and campaign development.
- Managing a social media campaign to raise awareness about lupus and its impact on patients, in collaboration with patient advocacy groups and healthcare providers.
- Analyzing digital engagement metrics to optimize a website and improve organic search rankings, driving more targeted traffic to the site.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning to tactical execution and analysis.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to innovation and how it translates to marketing strategies?
- How does the marketing team collaborate with other departments, such as R&D and sales, to ensure alignment and success?
- What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
- How does Exagen support the professional development and growth of its employees?
- What is the company's approach to work-life balance, particularly for hybrid roles like this one?
ASSUMPTION: Asking these questions will help you better understand the company's culture, values, and priorities, as well as the specific expectations and opportunities for growth in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your understanding of the life sciences industry and Exagen's mission.
- Prepare for your interview by researching the company, its products, and the autoimmune diseases it focuses on. Be ready to discuss your approach to market research, campaign development, and data analysis.
- If requested, prepare a case study or project presentation demonstrating your marketing skills and strategic thinking.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
