📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: KLA
🔹 Location: Totowa, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Semiconductor Manufacturing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing market requirements and product strategy for ECI division products
- Conducting market research, competitive analysis, and customer engagement
- Managing product life cycles and leading new product definitions and business plans
- Supporting pre-sales and after-sales projects, and working closely with regional teams
- Traveling 30-40% of the time for business
ASSUMPTION: This role requires a balance of technical depth and marketing acumen, with a focus on driving product success in the semiconductor industry.
📋 Key Responsibilities
✅ Developing and defining product strategy, market requirements, and positioning
✅ Conducting market research, competitive analysis, and customer needs assessment
✅ Managing product life cycles, from penetration to adoption
✅ Leading new product definition and business plans, collaborating with cross-functional teams
✅ Supporting pre-sales and after-sales projects, and working with regional teams
✅ Traveling for business to engage with customers and represent the division
ASSUMPTION: This role involves a mix of strategic planning, customer interaction, and cross-functional collaboration to drive product success.
🎯 Required Qualifications
Education: Bachelor's, Master's, or PhD in Chemistry, Chemical Engineering, Materials Science, or related fields
Experience: 3+ years of relevant work experience in product marketing or application/process engineering team
Required Skills:
- Semiconductor or packaging cleanroom/fab process knowledge
- Strong communication skills and ability to conduct effective presentations
- Analytical skills, including ability to draw business conclusions from complex datasets
- Ability to successfully drive projects with minimal intervention
- Well-organized with attention to detail
- Ability & desire to work in a team environment
Preferred Skills:
- Knowledge/experience on ECD (Electrochemical deposition) process
- Knowledge/experience on chemical metrology
ASSUMPTION: Candidates should have a strong technical foundation in semiconductor processes and excellent communication and analytical skills to succeed in this role.
💰 Compensation & Benefits
Salary Range: $98,600.00 - $167,600.00 Annually
Benefits:
- Medical, Dental, Vision, Life Insurance
- 401(K) including company matching
- Employee stock purchase program (ESPP)
- Student debt assistance
- Tuition reimbursement program
- Development and career growth opportunities
- Financial planning benefits
- Wellness benefits including an employee assistance program (EAP)
- Paid time off and paid company holidays
- Family care and bonding leave
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for business needs
ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Manager role in the semiconductor industry, with consideration for the candidate's experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: KLA operates in the semiconductor manufacturing ecosystem, providing advanced process control and process-enabling solutions for manufacturing wafers and reticles, integrated circuits, packaging, and printed circuit boards.
Company Size: KLA is a large organization with over 10,000 employees, offering extensive resources and opportunities for career growth.
Founded: KLA was founded in 1977 and has since grown to become a global leader in its industry.
Company Description:
- KLA develops industry-leading equipment and services that enable innovation throughout the electronics industry
- The company focuses on close collaboration with leading customers across the globe to design solutions that move the world forward
- KLA invests 15% of sales back into R&D, reflecting its commitment to innovation and continuous improvement
Company Specialties:
- Semiconductor Process Control
- Inspection and Metrology
- LED
- Nanotechnology
- AI
- Packaging
Company Website: www.kla.com
ASSUMPTION: KLA's focus on innovation, collaboration, and customer-centric solutions makes it an attractive employer in the semiconductor industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of relevant experience, seeking to advance their careers in product marketing within the semiconductor industry.
Reporting Structure: The Product Marketing Manager reports directly to the Director of Product Marketing and works closely with cross-functional teams, including engineering, manufacturing, and sales.
Work Arrangement: This is an on-site role, with the expectation of traveling 30-40% of the time for business.
Growth Opportunities:
- Advancement to senior product marketing roles or management positions within KLA
- Expansion of responsibilities to cover additional products or regions
- Development of expertise in specific areas, such as ECD processes or chemical metrology
ASSUMPTION: This role offers strong growth potential for candidates looking to build their careers in product marketing within the semiconductor industry.
🌍 Location & Work Environment
Office Type: KLA's Totowa, NJ office is a modern, collaborative workspace designed to facilitate innovation and productivity.
Office Location(s): Totowa, NJ
Geographic Context:
- Totowa is located in northern New Jersey, approximately 30 miles west of New York City
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, entertainment, and outdoor recreation
- New Jersey is home to a thriving semiconductor industry, with numerous companies and research institutions
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for business needs
ASSUMPTION: The Totowa office provides a dynamic and collaborative work environment, with easy access to the vibrant cultural and professional opportunities of the New York City metropolitan area.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- On-site or video interview with the hiring manager and/or other team members
- Final interview with the Director of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Technical knowledge of semiconductor processes and product marketing
- Communication and presentation skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with KLA's values
Application Tips:
- Highlight relevant experience and achievements in product marketing or related fields
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team environment
ATS Keywords: Product Marketing, Semiconductor, Market Research, Competitive Analysis, Customer Engagement, Technical Presentations, Analytical Skills, Project Management, Communication Skills, Pricing Strategy, Forecasting, Cleanroom Process Knowledge, Chemical Metrology, ECD Process Knowledge, Attention to Detail, Team Collaboration, Business Strategy
ASSUMPTION: KLA's application process is designed to assess candidates' technical skills, communication abilities, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Market research and analysis tools (e.g., SurveyMonkey, Google Analytics)
- Presentation software (e.g., PowerPoint, Prezi)
ASSUMPTION: The tools and technologies required for this role are standard for product marketing professionals in the semiconductor industry.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centric
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and a passion for driving results?
ASSUMPTION: KLA values innovation, collaboration, and customer-centricity, seeking candidates who align with these principles and can thrive in a dynamic, results-driven work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with tight deadlines and changing market conditions
- Navigating a large, complex organization
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: These challenges are inherent to the role and the semiconductor industry, requiring candidates to be adaptable, organized, and able to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Product Marketing Manager (Semiconductor Industry) vs. Product Marketing Manager (Other Industries)
- Semiconductor industry-specific knowledge and experience are required for this role
- Other industries may have different market dynamics, customer needs, and competitive landscapes
- Product Marketing Manager vs. Product Manager
- Product Marketing focuses on market research, customer engagement, and positioning, while Product Management is responsible for product development and roadmap
- Both roles require strong communication, analytical, and project management skills
- Product Marketing Manager (Mid-Career) vs. Senior Product Marketing Manager
- Mid-career PMMs focus on driving product success within a specific product line or region, while Senior PMMs oversee multiple products or regions and may have management responsibilities
- Career progression from mid-career to senior roles involves expanding scope, taking on more strategic responsibilities, and developing leadership skills
ASSUMPTION: This role is unique within the semiconductor industry, requiring industry-specific knowledge and experience, and offering strong growth potential for mid-career professionals seeking to advance their careers in product marketing.
📝 Sample Projects
- Conducting market research and competitive analysis to inform product positioning and pricing strategy
- Developing and delivering customer presentations to drive product adoption and penetration
- Managing product life cycles, from launch to end-of-life, and supporting pre-sales and after-sales projects
- Collaborating with cross-functional teams to define new product requirements and business plans
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the product(s) or product line(s) in the ECI division?
- How does KLA support the professional development and growth of its product marketing team members?
- What is the typical career path for a Product Marketing Manager at KLA, and what opportunities exist for advancement within the organization?
- How does KLA foster a culture of innovation and collaboration, and what role does this play in driving product success?
- What are the key priorities for this role in the first 30-60-90 days, and how will my performance be measured against these objectives?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching KLA, the semiconductor industry, and the specific product lines within the ECI division
- Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
