🔹 Job Title: Product Marketing Manager
🔹 Company: Wiliot
🔹 Location: San Diego, California, United States (Hybrid - 3 days/week in office)
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of product marketing principles and experience working in a fast-paced, startup environment. Familiarity with IoT or B2B platform companies is preferred.
✅ Product Positioning and Messaging: Develop positioning, messaging, and product narratives based on customer insight and market context. Collaborate closely with product management to understand product features, benefits, and target market segments.
✅ Go-to-Market: Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities. Develop GTM strategies and tactics to drive product awareness, adoption, and revenue growth. Plan and execute product launches in collaboration with Product, Marketing, and Sales.
✅ Content Creation: Create compelling content, including presentations, product datasheets, whitepapers, case studies, website content, blog posts, videos, webinars, and other materials to communicate the value proposition of our offerings.
✅ Sales Enablement: Create and maintain pitch decks, battlecards, product briefs, and case studies to support sales teams.
✅ Market Intelligence: Spearhead strategic market intelligence by analyzing competitors, industry trends, and emerging technologies to inform compelling messaging and uncover product innovation opportunities.
✅ Demand Generation: Support demand generation activities by contributing to the development of marketing campaigns, lead generation programs, and customer acquisition initiatives.
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams. Strong communication and collaboration skills are essential for success in this position.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of experience in product marketing, preferably in the IoT industry or a platform B2B company. Experience working in a startup or fast-growing technology company is required.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the IoT industry or a B2B platform company will have a strong foundation for success in this role. Familiarity with supply chain and logistics is a plus but not required.
Salary Range: $110,000 - $130,000 USD annually. This range is based on industry standards for a Product Marketing Manager with 3-5 years of experience in the technology sector.
Benefits:
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days/week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may vary based on the candidate's location and employment status.
Industry: Wiliot operates in the technology sector, specifically focusing on IoT and ambient intelligence for supply chains. The company is well-positioned in the market, with investors including Softbank, Amazon, Alibaba, Verizon, NTT DoCoMo, Qualcomm, and PepsiCo.
Company Size: Wiliot is a mid-sized company with 51-200 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.
Founded: Wiliot was founded in 2017 by the team that invented one of the technologies at the heart of 5G. The company is headquartered in Caesarea, Israel, with offices in San Diego, California, and San Mateo, California.
Company Description:
Company Specialties:
Company Website: http://www.wiliot.com
ASSUMPTION: Wiliot's focus on IoT and ambient intelligence for supply chains positions the company at the intersection of several growing markets. The company's strong investor portfolio indicates a solid foundation for growth and innovation.
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in product marketing. The position offers opportunities for growth and development within the company.
Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including Product, Sales, and Marketing.
Work Arrangement: This is a hybrid role requiring 3 days/week in the office (San Diego or San Francisco). The remaining days can be worked remotely.
Growth Opportunities:
ASSUMPTION: The Product Marketing Manager role at Wiliot offers a unique opportunity to work at the intersection of technology, marketing, and supply chain. The company's growth trajectory and focus on innovation provide ample opportunities for professional growth and development.
Office Type: Wiliot's offices are modern and collaborative spaces designed to foster innovation and creativity. The company offers a hybrid work arrangement, allowing employees to work remotely for part of the week.
Office Location(s): San Diego, California, and San Francisco, California
Geographic Context:
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days/week in the office)
ASSUMPTION: Wiliot's hybrid work arrangement offers employees the flexibility to balance work and personal responsibilities. The company's offices are located in vibrant, tech-focused cities with a high quality of life.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, IoT, B2B, Market Research, Content Creation, Sales Enablement, Market Intelligence, Demand Generation, Communication Skills, Cross-Functional Collaboration, Digital Transformation, Technical Product Demos, Visual Design, Supply Chain, AI Proficiency, Analyst Relations
ASSUMPTION: Wiliot's interview process is designed to assess candidates' skills, experience, and cultural fit. The company values candidates who are proactive, innovative, and passionate about their work.
ASSUMPTION: Wiliot uses industry-standard tools and technologies to support its marketing efforts. Candidates should be comfortable using these tools and be open to learning new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Wiliot's culture is characterized by innovation, collaboration, and a strong customer focus. Candidates who are adaptable, data-driven, and able to work effectively with cross-functional teams will thrive in this environment.
ASSUMPTION: Wiliot's fast-paced, startup environment offers unique challenges and opportunities for growth and development. Candidates should be comfortable with ambiguity and change and be able to manage their time effectively in a hybrid work arrangement.
ASSUMPTION: The Product Marketing Manager role at Wiliot offers a unique opportunity to work at the intersection of technology, marketing, and supply chain. Candidates should consider their career goals and preferences when comparing this role to similar positions in other industries or company sizes.
ASSUMPTION: The Product Marketing Manager role at Wiliot offers a wide range of projects and initiatives, depending on the company's priorities and the candidate's skills and experience. Candidates should be prepared to work on a variety of projects and be open to learning new skills as needed.
ASSUMPTION: Candidates should use the interview process to assess the company's culture, growth opportunities, and alignment with their career goals. Asking thoughtful, insightful questions demonstrates a candidate's interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.