📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Orca-AI
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Maritime Transportation
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Israel)
🚀 Job Overview
Key aspects of this role include:
- Defining and refining product positioning and messaging
- Collaborating with cross-functional teams for successful product launches
- Creating compelling sales enablement materials and customer stories
- Conducting market research and competitive analysis
- Serving as the voice of the customer in product roadmap discussions
ASSUMPTION: This role requires a strong balance of strategic thinking and creative storytelling, with a focus on driving product adoption and commercial success in the maritime tech industry.
📋 Key Responsibilities
✅ Define and refine product positioning and messaging to differentiate Orca AI in a crowded space
✅ Translate technical features into clear, benefits-driven stories tailored to buyer personas
✅ Partner with Product and Sales teams to plan and execute GTM strategies for launches
✅ Develop pitch decks, one-pagers, product sheets, battlecards, and training materials for Sales teams
✅ Conduct competitive analysis, customer interviews, and win/loss reviews to inform messaging and roadmap prioritization
✅ Stay on top of industry trends, customer pain points, and buying behaviors
✅ Work closely with content, demand gen, and brand teams to align messaging and fuel integrated campaigns
✅ Serve as the voice of the customer in product roadmap and positioning discussions
ASSUMPTION: This role requires a high degree of collaboration and communication, working closely with various teams to ensure consistent messaging and successful product launches.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-6 years in B2B product marketing experience, preferably from maritime tech or SaaS companies with complex technology products
Required Skills:
- Excellent writing and storytelling skills
- Analytical mindset and ability to derive insights from data
- Strong sense of ownership and proactive mindset
- High attention to detail
- Experience working closely with sales, product, and content teams
Preferred Skills:
- Experience marketing to industrial sectors like shipping, logistics, aviation, or energy
ASSUMPTION: While experience in maritime tech is preferred, candidates with a strong background in B2B product marketing and a willingness to learn the industry can also be successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level product marketing roles in the maritime tech industry, the estimated salary range for this role is $80,000 - $120,000 USD per year. This estimate takes into account the company's size, location, and the candidate's experience level.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely from Israel
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's final decision.
📌 Applicant Insights
🔍 Company Context
Industry: Maritime Transportation
Company Size: 51-200 employees
Founded: 2018
Company Description:
- Orca AI empowers shipping companies to enhance operational safety, efficiency, and sustainability through a single AI and computer-vision-based operations platform
- Founded by Navy veterans, the company has grown to serve key industry players across various shipping segments
- With offices in London, Athens, Singapore, and Tel Aviv, Orca AI employs 80 people and has raised $38 million in funding
Company Specialties:
- AI and computer vision technology for maritime safety and efficiency
- Real-time situational awareness and decision-making for fleets
- Bridging the gap between onboard teams and shoreside operations
Company Website: www.orca-ai.io
ASSUMPTION: Orca AI's focus on maritime tech and its growth trajectory make it an attractive opportunity for candidates seeking to make an impact in a dynamic industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including Product, Sales, and Content
Work Arrangement: Remote (Israel), with flexible hours and the option to work on-site occasionally
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a leadership role
- Working closely with cross-functional teams can provide exposure to various aspects of the business and foster professional development
ASSUMPTION: This role offers a unique opportunity to grow with a fast-paced startup in the maritime tech industry, with potential for career advancement as the company expands.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional on-site collaboration
Office Location(s): London, UK (headquarters); Athens, Greece; Singapore; Tel Aviv, Israel
Geographic Context:
- Israel is a major global hub for maritime transportation and technology
- The remote work arrangement allows for flexibility and work-life balance
- The company's global presence enables collaboration with diverse teams and exposure to international markets
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The remote work arrangement and global presence of the company provide a diverse and inclusive work environment, fostering collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Interview with the hiring manager and cross-functional team members
- Final interview with the VP of Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Storytelling and communication abilities
- Analytical mindset and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your past product launches, messaging frameworks, and sales enablement materials
- Research Orca AI's products, customers, and market position to demonstrate your understanding of the industry and company
- Be prepared to discuss your approach to competitive analysis, customer interviews, and market trends
ATS Keywords: Product Marketing, B2B Marketing, Sales Enablement, Storytelling, Analytical Skills, Cross-Functional Collaboration, Customer Orientation, Technical Communication, Market Analysis, Product Positioning, GTM Strategy, Content Creation, Competitive Analysis, Proactive Mindset, Attention to Detail
ASSUMPTION: Orca AI's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on their ability to drive product adoption and commercial success in the maritime tech industry.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's preferences and expertise.
👔 Cultural Fit Considerations
Company Values:
- Safety first
- Customer-centric
- Innovative and curious
- Collaborative and inclusive
- Accountable and reliable
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and communicative
- Adaptable and proactive
Self-Assessment Questions:
- How do you ensure that your product marketing efforts align with Orca AI's commitment to safety and customer-centricity?
- Can you provide an example of a time when you had to adapt your messaging or strategy based on customer feedback or market trends?
- How do you approach collaboration and communication with cross-functional teams to ensure consistent messaging and successful product launches?
ASSUMPTION: Orca AI values candidates who are passionate about maritime tech, committed to driving commercial success, and aligned with the company's values and work style.
⚠️ Potential Challenges
- The maritime tech industry can be complex and competitive, requiring a strong understanding of the market and customers
- Working with cross-functional teams may present challenges in coordinating efforts and maintaining consistent messaging
- The remote work arrangement may require additional effort to build and maintain relationships with team members and stakeholders
- The fast-paced nature of the startup environment may necessitate adaptability and a willingness to take on new responsibilities as the company grows
ASSUMPTION: The potential challenges in this role can be mitigated by strong communication, collaboration, and adaptability, as well as a deep understanding of the maritime tech industry and Orca AI's products and customers.
📈 Similar Roles Comparison
- Product Marketing Manager roles in other maritime tech or SaaS companies may have different product portfolios, customer bases, or market positions
- Orca AI's focus on AI and computer vision technology for maritime safety and efficiency sets it apart from other companies in the industry
- This role offers the opportunity to work with a dynamic and growing startup, with potential for career advancement as the company expands
ASSUMPTION: While there may be similarities between this role and other Product Marketing Manager positions, Orca AI's unique focus on maritime tech and its growth trajectory make it an attractive opportunity for candidates seeking to make an impact in a dynamic industry.
📝 Sample Projects
- Developing a messaging framework and sales enablement materials for a new AI-powered maritime safety feature
- Conducting competitive analysis and customer interviews to inform product positioning and roadmap prioritization
- Creating a content marketing campaign to raise awareness of Orca AI's platform and its benefits for fleet managers and operations teams
ASSUMPTION: The specific projects in this role may vary depending on the company's product roadmap, market needs, and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- How does Orca AI differentiate its products and services from competitors in the maritime tech industry?
- Can you describe the company's approach to cross-functional collaboration and how the Product Marketing team works with other departments?
- How does Orca AI support the professional development and growth of its employees, particularly in mid-level roles like this one?
- What are the key challenges and opportunities facing the maritime tech industry in the next 1-3 years, and how does Orca AI plan to capitalize on them?
- How does Orca AI measure the success of its product marketing efforts, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving commercial success for Orca AI.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your past product launches, messaging frameworks, and sales enablement materials
- Research Orca AI's products, customers, and market position to demonstrate your understanding of the industry and company
- Follow up with the HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
