Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Northbeam

🔹 Location: United States, Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (US & Canada)

🚀 Job Overview

Key aspects of this role include:

• Driving product adoption and engagement through customer-focused strategies
• Crafting compelling product narratives and positioning to highlight Northbeam's value
• Leading go-to-market efforts for new features and product updates
• Gathering and integrating customer insights and feedback into product improvements
• Expanding Northbeam's ecosystem through partnerships and integrations
• Using data-driven decision-making to optimize campaigns and prioritize initiatives

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of both SaaS metrics and e-commerce challenges to succeed.

📋 Key Responsibilities

✅ Enhance product adoption and engagement by analyzing usage patterns and identifying opportunities for improvement

✅ Design, test, and iterate on in-product experiences that engage, educate, and delight users

✅ Collaborate with product, customer success, and media strategy teams to ensure seamless onboarding and ongoing engagement

✅ Develop product positioning and messaging that highlights Northbeam's platform solving critical pain points for e-commerce brands

✅ Inform messaging strategies tailored to different customer personas, emphasizing Northbeam's ability to enable data-driven decision-making for profitable growth

✅ Lead go-to-market efforts for new features or product updates, ensuring alignment across sales, marketing, and product teams

✅ Design campaigns that spotlight customer success stories and measurable outcomes achieved using Northbeam's platform

✅ Continuously gather feedback from customers and analyze their needs to inform product improvements and refine marketing strategies

✅ Act as the voice of the customer internally, ensuring their priorities are central to decision-making processes

✅ Identify integration opportunities that enhance Northbeam's ability to unify e-commerce business data and deliver actionable insights

✅ Work closely with the Partnerships and product team to support building and nurturing tech partnerships and platform partnerships to expand Northbeam’s ecosystem

✅ Analyze key metrics such as Net Promoter Score (NPS), Product Engagement Score (PES), and retention rates to measure success

✅ Use insights from analytics tools to optimize campaigns and prioritize high-impact initiatives

ASSUMPTION: This role involves cross-functional collaboration and requires a strong understanding of both marketing and product development processes.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field

Experience: 5-10 years of experience in B2B SaaS marketing roles with a focus on customer-centric strategies and ecosystem development

Required Skills:

• Strong understanding of SaaS metrics and experience driving product adoption through customer-focused initiatives
• Proven ability to create impactful go-to-market strategies that resonate with target audiences in e-commerce or adjacent industries
• Excellent communication skills with the ability to translate technical features into customer-centric benefits
• Familiarity with e-commerce brands’ challenges in marketing measurement and attribution

Preferred Skills:

• Experience working in or building SaaS ecosystems through integrations, partnerships, or marketplaces
• Experience with AppCues (or similar)
• Expertise in leveraging CRM tools and analytics platforms to gather insights and inform strategy

ASSUMPTION: Candidates with experience in e-commerce or adjacent industries may have an advantage in understanding the unique challenges faced by these brands.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the US)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO and flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Northbeam operates in the technology industry, specifically focusing on marketing intelligence and e-commerce solutions. The company is well-positioned in a growing market, as e-commerce brands increasingly seek data-driven insights to optimize their marketing strategies.

Company Size: Northbeam is a small but rapidly growing company with 11-50 employees. This size allows for a more agile and collaborative work environment, where individual contributions can have a significant impact on the company's success.

Founded: Northbeam was founded in 2019, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Northbeam is a marketing intelligence platform that empowers e-commerce brands with data-driven insights to drive profitable growth
• The company specializes in collecting first-party data and using machine learning to provide actionable insights into customer buying behavior
• Northbeam operates as a hybrid-remote company, with team members across the US and Canada

Company Specialties:

• Marketing analytics
• Marketing attribution
• Direct-to-consumer and e-commerce

Company Website: northbeam.io

ASSUMPTION: Northbeam's focus on first-party data collection and machine learning sets it apart from competitors and positions it well for long-term success in the e-commerce market.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a strategic and customer-focused position within a growing tech company.

Reporting Structure: The Product Marketing Manager will report directly to the Chief Marketing Officer (CMO) and collaborate closely with various teams, including product, customer success, and media strategy.

Work Arrangement: This is a hybrid-remote position, allowing for flexibility in working arrangements while maintaining a strong connection to the company's culture and team.

Growth Opportunities:

• As Northbeam continues to grow, there will be opportunities for the Product Marketing Manager to take on additional responsibilities and advance their career within the company
• The company's focus on professional development and employee growth makes it an ideal environment for ambitious marketing professionals looking to expand their skills and advance their careers

ASSUMPTION: The growth opportunities in this role will be closely tied to Northbeam's overall success and expansion in the e-commerce market.

🌍 Location & Work Environment

Office Type: Northbeam operates as a hybrid-remote company, with team members working from various locations across the US and Canada.

Office Location(s): San Francisco, US (Headquarters)

Geographic Context:

• The United States and Canada have thriving e-commerce markets, providing ample opportunities for Northbeam to grow and expand its customer base
• Working remotely allows for a more diverse and inclusive team, as well as greater flexibility in work-life balance
• The hybrid-remote work arrangement fosters a collaborative and connected work environment, despite team members being geographically dispersed

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The hybrid-remote work arrangement allows Northbeam to attract and retain top talent from across the US and Canada, while also fostering a strong company culture and collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the CMO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Understanding of SaaS metrics and e-commerce challenges
• Cultural fit and alignment with Northbeam's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Northbeam's platform and its value proposition in your application materials
• Prepare for behavioral interview questions that focus on your experience with customer-centric strategies, go-to-market planning, and data-driven decision-making

ATS Keywords: Product Marketing, Customer Engagement, Data-Driven Insights, Go-to-Market Strategy, Customer Feedback, Ecosystem Development, SaaS Metrics, Communication Skills, E-commerce, Partnerships, Analytics, CRM Tools, Technical Features, Attribution, Customer Journey, Retention

ASSUMPTION: Northbeam's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, as well as their understanding of the company's platform and its value proposition.

🛠️ Tools & Technologies

• AppCues (or similar in-product messaging tools)
• CRM tools (e.g., Salesforce, HubSpot)
• Analytics platforms (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used by Northbeam may evolve over time as the company grows and adapts to changing market conditions.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Data-driven decision-making
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Strategic and customer-focused
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you approach understanding and addressing the unique challenges faced by e-commerce brands in marketing measurement and attribution?
• Can you provide an example of a time when you successfully led a go-to-market strategy for a new product or feature, and how you measured its success?
• How do you stay up-to-date with industry trends and best practices in marketing intelligence and e-commerce?

ASSUMPTION: Northbeam values candidates who are passionate about empowering e-commerce brands with data-driven insights, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Balancing the needs and priorities of various internal stakeholders, including product, customer success, and media strategy teams
• Keeping up with the fast-paced and ever-evolving e-commerce market
• Managing multiple projects and priorities simultaneously
• Adapting to a hybrid-remote work environment and maintaining strong communication and collaboration with team members

ASSUMPTION: These challenges can be overcome by effective communication, prioritization, and a strong commitment to Northbeam's mission and values.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of both marketing and product development processes
• This role is more strategic and customer-focused than typical marketing positions, with a strong emphasis on data-driven decision-making and ecosystem development
• Career progression in this role may involve moving into leadership positions within marketing or related functions, such as Chief Marketing Officer or VP of Marketing

ASSUMPTION: This role offers a unique blend of strategic, customer-focused, and data-driven responsibilities, making it an attractive opportunity for experienced marketing professionals looking to take on a new challenge.

📝 Sample Projects

• Developing a go-to-market strategy for a new feature that enhances Northbeam's ability to unify e-commerce business data and deliver actionable insights
• Conducting customer interviews and surveys to gather feedback and inform product improvements and marketing strategies
• Analyzing key metrics such as Net Promoter Score (NPS), Product Engagement Score (PES), and retention rates to measure the success of marketing campaigns and identify opportunities for improvement

ASSUMPTION: These sample projects illustrate the strategic, customer-focused, and data-driven nature of the Product Marketing Manager role at Northbeam.

❓ Key Questions to Ask During Interview

• How does Northbeam differentiate itself from other marketing intelligence platforms in the e-commerce space?
• Can you describe the team structure and dynamics within the marketing department, and how this role fits into that structure?
• How does Northbeam support the professional development and growth of its employees, particularly in marketing roles?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does Northbeam approach work-life balance and employee well-being, particularly in a hybrid-remote work environment?

ASSUMPTION: Asking these questions will help you better understand Northbeam's company culture, team dynamics, and expectations for the Product Marketing Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your experience with customer-centric strategies, go-to-market planning, and data-driven decision-making
• Follow up with Northbeam one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.