📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: StepStone Group
🔹 Location: Lebanon, New Hampshire, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing content for the full buyers' journey, with a focus on mid- to bottom-of-funnel sales collateral
- Collaborating with cross-functional teams to ensure effective product positioning and sales enablement
- Creating market-facing materials, sales materials, and case studies to showcase Appcast's products and services
- Monitoring competitor intel and maintaining battlecards to support sales teams
- Supporting international sales growth and partnership marketing efforts
ASSUMPTION: This role requires a strong blend of strategic thinking, collaboration, and creative execution. The ideal candidate will have a deep understanding of the HR tech industry and be able to develop compelling content that resonates with Appcast's target audience.
📋 Key Responsibilities
✅ Collaborate with internal stakeholders in Product, Platform, Strategy, and Sales to build deep product knowledge and leverage it in marketing strategies and campaigns
✅ Lead Go To Market (GTM) strategy for new product launches or features, collaborating with cross-functional stakeholders and subject matter experts and managing GTM execution with marketing teammates
✅ Contribute to collateral development - Develop market-facing materials (e.g., PowerPoint decks, product roadmap decks) with strong value messaging and storytelling that transcends our market-facing digital properties (e.g. website); create sales materials including external one pagers and internal training materials
✅ Own case studies and testimonials - Identify potential testimonials and case study sources, interview customers to collect relevant details, and write the case studies/craft testimonials for customer review and signoff
✅ Contribute to the development of a full-funnel content strategy that drives engagement and leads across all channels
✅ Understand our customers' problems and needs; assist with developing and then continuously evolving our buyer's personas; use data to inform decisions
✅ Monitor and maintain competitor intel and battlecards as needed to enable sales teams
✅ Support international sales growth and partnership marketing
✅ Manage presence on third-party review and community sites, such as G2
✅ Collaborate with internal and external design resources as well as subject matter experts
✅ Assess the effectiveness of the product marketing programs, tools, and technology that support Appcast's GTM efforts on an ongoing basis
ASSUMPTION: This role requires a high level of organization, attention to detail, and project management skills to manage multiple projects simultaneously and ensure timely completion with quality goals met.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, advertising, business management, or similar is preferred
Experience: Minimum of 5 years of work experience in a marketing role at a B2B company
Required Skills:
- Demonstrated excellence collaborating cross-functionally with team members across a matrixed organization
- Excellent organization, attention to detail, and project management skills
- Editorial mindset that seeks to understand what resonates best with our audience and the best content type/channel for communicating it
- Strong verbal and written communication skills
- High level of positive energy, drive, curiosity, and commitment; must be a self-starter with strong time management skills and enjoy working in a fast-paced and collaborative environment
- Ability to develop a project plan, create reasonable project scopes and set reasonable deadlines for those involved; manages projects to on-time completion with quality goals met
- Awareness of/interest in HR tech industry preferred
Preferred Skills:
- Experience creating compelling content and collateral for sales teams (including pitch decks)
- Experience developing/contributing to GTM plans for new/enhanced products
ASSUMPTION: While a degree in marketing or a related field is preferred, the company may consider candidates with equivalent experience and a strong portfolio of relevant work.
💰 Compensation & Benefits
Salary Range: $78,500 - $130,500 (Based on industry standards for a Product Marketing Manager role with 5-10 years of experience in the HR tech industry)
Benefits:
- Competitive compensation
- Comprehensive benefits
- Employee networks
- Community engagement
Working Hours: Full-time, typically 40 hours per week. May require travel as necessary for this position
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role with the given experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Appcast is part of The Stepstone Group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. The company operates in the online recruiting and job search industry.
Company Size: The Stepstone Group has 1,001-5,000 employees globally, with offices in multiple countries. This size allows for a diverse range of opportunities and a well-established infrastructure.
Founded: The Stepstone Group was founded in 1996, with Appcast joining the group in 2012. The company has a rich history and extensive experience in the job market.
Company Description:
- The Stepstone Group has a simple but very important mission: The right job for everyone. They are one of the world's leading job platforms, active in over 30 countries worldwide, with a portfolio of more than 20 brands.
- The company aims to disrupt the job market and make it work properly by leveraging data, platform, and technology to create opportunities at scale for job seekers and companies.
- The Stepstone Group builds great products and services that perfectly match talent and companies, resulting in fair and equitable hires.
Company Specialties:
- Online Recruiting and Job Search
Company Website: http://www.thestepstonegroup.com
ASSUMPTION: The Stepstone Group's extensive experience and global presence provide a stable and well-resourced environment for employees to grow and succeed.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Product Marketing Manager will report directly to the Vice President of Marketing and work closely with various teams, including Product, Platform, Strategy, and Sales.
Work Arrangement: This is an on-site position, with the primary office located in Lebanon, New Hampshire. However, the company may consider flexible work arrangements for the right candidate.
Growth Opportunities:
- Advancement within the marketing department, such as a senior or director-level role
- Expansion into other areas of the business, such as product management or sales
- International opportunities, as The Stepstone Group has offices in multiple countries
ASSUMPTION: The company's global presence and diverse range of opportunities provide ample room for career growth and development.
🌍 Location & Work Environment
Office Type: The primary office is located in a modern, professional building with easy access to amenities and public transportation.
Office Location(s): 10 Water Street, Lebanon, New Hampshire 03766, United States
Geographic Context:
- Lebanon is a small city in New Hampshire with a population of approximately 13,000 people
- The city is located in the Dartmouth-Lake Sunapee region of New Hampshire, offering easy access to outdoor recreation and cultural attractions
- The cost of living in Lebanon is relatively low compared to larger metropolitan areas
Work Schedule: The standard workweek is Monday through Friday, with flexible hours to accommodate team meetings and collaboration.
ASSUMPTION: The company's office location in Lebanon, New Hampshire, provides a pleasant work environment with easy access to amenities and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- First-round interview with the hiring manager and a member of the marketing team
- Second-round interview with additional team members or stakeholders
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Candidates' understanding of the HR tech industry and Appcast's products and services
- Candidates' ability to develop compelling content and collateral for sales teams
- Candidates' project management skills and ability to work effectively in a matrixed organization
- Candidates' cultural fit with the company's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the HR tech industry and Appcast's products and services in your application materials
- Prepare examples of your work, such as case studies or sales collateral, to showcase your skills and experience
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role
ATS Keywords: Product Marketing, Content Development, Sales Enablement, GTM Strategy, HR Tech Industry, Collaboration, Project Management, Strategic Thinking
ASSUMPTION: The company's interview process is designed to assess candidates' technical skills, cultural fit, and ability to contribute to the team's success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, Jira)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
ASSUMPTION: The company provides the necessary tools and technologies for employees to perform their jobs effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We prioritize the needs and preferences of our customers above all else
- Innovative: We continuously seek new and better ways to solve problems and improve our products and services
- Collaborative: We work together across teams and functions to achieve our goals and drive success
Work Style:
- Fast-paced: The company operates in a dynamic and rapidly changing environment, requiring employees to be adaptable and responsive
- Collaborative: The company values teamwork and cross-functional collaboration to drive innovation and success
- Data-driven: The company uses data and analytics to inform decision-making and guide strategy
Self-Assessment Questions:
- Do you have a deep understanding of the HR tech industry and a passion for staying up-to-date with the latest trends and developments?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
- Do you have strong communication skills and the ability to develop compelling content that resonates with your audience?
ASSUMPTION: The company's values and work style require candidates to be adaptable, collaborative, and data-driven, with a strong customer focus and a passion for innovation.
⚠️ Potential Challenges
- The role may require travel as necessary, which could be challenging for candidates who prefer a fully remote or hybrid work arrangement
- The company's fast-paced and collaborative work environment may be overwhelming for candidates who prefer a more structured or independent work setting
- The role requires a strong understanding of the HR tech industry, which may be challenging for candidates without relevant experience or a demonstrated interest in the field
- The company's office location in Lebanon, New Hampshire, may not be convenient for candidates who prefer to live and work in larger metropolitan areas
ASSUMPTION: The company's work arrangement, work environment, and location requirements may present challenges for some candidates, depending on their personal preferences and circumstances.
📈 Similar Roles Comparison
- This role is similar to other Product Marketing Manager positions in the HR tech industry, but may offer more opportunities for international exposure and collaboration due to The Stepstone Group's global presence
- The role may require more travel than similar positions at smaller or more regionally focused companies
- This role offers opportunities for career growth and advancement within the marketing department and the broader organization, similar to other mid-level management positions
ASSUMPTION: The company's global presence and diverse range of opportunities provide a unique set of advantages and challenges compared to similar roles at other organizations.
📝 Sample Projects
- Developing a comprehensive GTM strategy for a new product launch, including market research, competitive analysis, and the creation of sales collateral and case studies
- Conducting customer interviews and surveys to gather insights into the needs and preferences of Appcast's target audience and using those insights to inform content development and strategy
- Collaborating with cross-functional teams to create a full-funnel content strategy that drives engagement and leads across all channels, including email marketing, social media, and paid advertising
ASSUMPTION: The company's projects and initiatives provide opportunities for candidates to demonstrate their skills and experience and make a meaningful impact on the organization's success.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to product marketing and how this role fits into the broader marketing strategy?
- How does the company support the professional development and growth of its employees, particularly in the marketing department?
- Can you provide examples of how the company has successfully launched new products or features in the past, and what role did product marketing play in those efforts?
- How does the company measure the success of its product marketing initiatives, and how does this role contribute to those metrics?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: The company's approach to product marketing, employee development, and work-life balance are critical factors for candidates to consider when evaluating this role and the company as a potential employer.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your understanding of the HR tech industry and your ability to develop compelling content and collateral for sales teams
- Prepare examples of your work, such as case studies or sales collateral, to showcase your skills and experience
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role
- Prepare for your interviews by researching the company's products, services, and industry, and practicing your responses to common interview questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
