Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Statista

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Media

🔹 Date Posted: 2025-05-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Work from abroad 10 days a year)

🚀 Job Overview

Key aspects of this role include:

• Developing and refining Statista Connect’s positioning and messaging
• Creating compelling narratives for enterprise buyers and technical teams
• Defining and mapping key use cases for seamless integration into workflows
• Leading go-to-market strategies for API expansions and product updates

ASSUMPTION: This role requires a strong understanding of both business and technical aspects of data solutions to create effective messaging and drive adoption.

📋 Key Responsibilities

✅ Develop and refine Statista Connect’s positioning and messaging

✅ Create compelling narratives that engage enterprise and SME buyers

✅ Define and map key use cases for seamless integration into workflows

✅ Own the GTM strategy for API expansions and product updates

✅ Collaborate with product teams to translate technical capabilities into market-ready materials

✅ Work with technical teams to enhance API documentation

✅ Analyze market trends, customer insights, and competitive landscape

✅ Collaborate with external technology partners on co-marketing efforts

ASSUMPTION: This role involves cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in product marketing, with a focus on technical solutions

Required Skills:

• Proven success in positioning and launching products
• Strong technical writing skills
• Ability to translate technical capabilities into compelling messaging
• Experience executing GTM strategies and demand generation campaigns
• Self-starter with a track record of driving market awareness and pipeline growth
• Comfortable working in a fast-moving environment and making data-driven decisions

Preferred Skills:

• Experience with APIs and embedded data solutions
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in B2B marketing and a background in data-driven decision making will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the technology sector)

Benefits:

• Work from abroad 10 days a year
• Hybrid work and flex-time
• International team and social events
• Career & training opportunities
• Mental health support with OpenUp

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Statista is a leading business data platform, providing reliable and easy-to-use data as well as various data analytics products and services.

Company Size: Statista has 1,001-5,000 employees, offering a large and diverse work environment.

Founded: 2007 in Hamburg, Germany

Company Description:

• Empowers people worldwide to make fact-based decisions
• Provides a simple-to-use and affordable global business-data platform
• Offers a diverse and international team with over 1,100 employees representing more than 70 nations

Company Specialties:

• Professional, easily accessible platform with market, company, and consumer data
• Research and analysis of markets and trends
• Free daily infographics focusing on media, technology, economy, and society
• Consumer research

Company Website: statista.com

ASSUMPTION: Statista's large employee base and global presence provide ample opportunities for career growth and learning.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth into leadership roles

Reporting Structure: This role reports directly to the Head of Product Marketing

Work Arrangement: Hybrid, with the option to work from abroad 10 days a year

Growth Opportunities:

• Expanding Statista Connect's reach and impact within the enterprise market
• Potential to lead cross-functional teams and mentor junior team members
• Opportunities to collaborate with external partners and expand Statista's offerings

ASSUMPTION: This role offers significant growth potential as Statista Connect continues to expand and gain market traction.

🌍 Location & Work Environment

Office Type: Hybrid, with the option to work from abroad 10 days a year

Office Location(s): Hamburg, New York City, London, Paris, Amsterdam, Warsaw, Milan, Singapore, Tokyo, Los Angeles, Madrid, Copenhagen, and Berlin

Geographic Context:

• Statista's global presence allows for diverse perspectives and international collaboration
• Remote work options provide flexibility and work-life balance
• Statista's offices are located in major cities with vibrant cultures and amenities

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: Statista's hybrid work arrangement and global presence offer employees the best of both worlds: flexibility and international exposure.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• Product marketing experience and achievements
• Technical writing skills and ability to translate complex information
• Data-driven decision-making skills
• Cross-functional collaboration and communication skills

Application Tips:

• Highlight specific product marketing achievements and their impact on market awareness and pipeline growth
• Include examples of technical writing and how you've translated complex information for different audiences
• Tailor your resume and cover letter to emphasize your experience with APIs, embedded data solutions, or similar technologies

ATS Keywords: Product Marketing, API, Embedded Data Solutions, GTM Strategy, Demand Generation, Technical Writing, Cross-Functional Collaboration, Data-Driven Decision Making

ASSUMPTION: Statista's interview process is designed to assess both technical skills and cultural fit, with a focus on data-driven decision making and cross-functional collaboration.

🛠️ Tools & Technologies

• API documentation tools (e.g., Swagger, Postman)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, JIRA)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Statista's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and communication
• Data-driven and results-oriented approach

Self-Assessment Questions:

• How do you stay up-to-date with market trends and competitor activities in the data analytics space?
• Can you provide an example of a time when you had to translate complex technical information into clear, engaging messaging for a non-technical audience?
• How do you prioritize and manage multiple projects and deadlines in a fast-moving environment?

ASSUMPTION: Statista values candidates who are data-driven, collaborative, and adaptable to a fast-paced work environment.

⚠️ Potential Challenges

• Balancing the need for clear, concise messaging with the complexity of Statista Connect's features and use cases
• Keeping up with the fast-paced evolution of APIs and embedded data solutions
• Collaborating effectively with diverse teams across multiple time zones
• Managing multiple projects and deadlines in a dynamic work environment

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a data-driven approach to decision making.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position requires a strong technical background and experience with APIs and embedded data solutions
• Statista's global presence and data-driven culture set it apart from other companies in the data analytics space
• This role offers significant growth potential as Statista Connect continues to expand and gain market traction

ASSUMPTION: This role is unique in its focus on embedded data solutions and requires a strong technical background to be successful.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new API expansion, including messaging, documentation, and launch campaign
• Creating a comprehensive API documentation guide that improves adoption and ease of integration for enterprise customers
• Conducting market research and competitive analysis to refine Statista Connect's positioning and messaging

ASSUMPTION: These sample projects illustrate the data-driven, cross-functional nature of the role and the importance of balancing technical expertise with clear, engaging communication.

❓ Key Questions to Ask During Interview

• How does Statista Connect differ from other embedded data solutions on the market?
• Can you describe the team structure and dynamics within the product marketing department?
• How does Statista support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Statista measure the success of its product marketing efforts, and what metrics are most important for this role?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, as well as their understanding of the key responsibilities and priorities for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your experience with APIs, embedded data solutions, or similar technologies
• Prepare examples of your technical writing and how you've translated complex information for different audiences
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.