📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: GlossGenius
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid (2 days/week in-office)
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 4+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and driving go-to-market strategies for new products and features
- Refining product positioning and messaging
- Uncovering customer and competitive insights to shape marketing and product strategies
- Collaborating across Product, Sales, Customer Support, and Growth teams
ASSUMPTION: This role requires a strong understanding of product marketing principles, excellent communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and drive go-to-market strategies for new features and experiences
✅ Develop and test messaging frameworks that bring clarity and resonance to product value propositions
✅ Drive customer and market research to inform product decisions and unlock new customer and market segments
✅ Build marketing assets and product narratives that support launches and evergreen GTM programs across channels
✅ Act as the subject matter expert for a defined product area or audience, regularly synthesizing customer insights, market trends, and competitor activity into actionable strategy
✅ Partner closely with Product to influence roadmap decisions based on market demand, competitive differentiation, and customer needs
✅ Collaborate with channel owners on campaign planning and performance analysis, continuously optimizing messaging and GTM strategy
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of Product Marketing experience, ideally in SaaS or fintech
Required Skills:
- Proven experience independently leading product launches and developing strategic messaging
- High attention to detail, strong organizational skills, and the ability to drive projects forward with minimal oversight
- Confident communicator with a knack for simplifying complex topics for a range of audiences
- Strong customer orientation and a passion for turning insights into action
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in Spanish or another language
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and CRM systems would be beneficial for this role. Additionally, fluency in Spanish or another language could be an asset for reaching a broader customer base.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 + target equity + benefits
Benefits:
- Flexible PTO
- Competitive health & dental insurance options, with premiums partially covered by GG
- Fertility and adoption benefits via Carrot and Kindbody
- Generous, fully-paid parental leave policy
- 401k benefit - employees are eligible to contribute starting day 1 of employment
- Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
- Pre-tax commuter benefits
- Dependent Care FSA
- Home office stipend
- Team Bonding opportunities - annual company retreat for entire team, plus virtual events throughout the year
Working Hours: Full-time, with a hybrid work arrangement (2 days/week in-office)
ASSUMPTION: The salary range provided is based on industry standards for Product Marketing Manager roles in the New York City area. The benefits listed are subject to change and may vary based on individual eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on small business management tools for the beauty and wellness industry
Company Size: 51-200 employees
Founded: 2016
Company Description:
- GlossGenius is a fast-growing software and embedded fintech company empowering small business owners in the beauty and wellness space
- Their complete "business-in-a-box" platform spans powerful SaaS and fintech solutions, enabling tens of thousands of business owners to run their entire set of business operations every day
- GlossGenius is backed by prominent venture capital firms and has raised a total of ~$70mm
Company Specialties:
- Small business management software
- Embedded fintech solutions
- Beauty and wellness industry-specific tools
Company Website: glossgenius.com
ASSUMPTION: GlossGenius is a well-funded, rapidly growing startup with a strong focus on empowering small business owners in the beauty and wellness industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: Reports to the Senior Director of Product Marketing
Work Arrangement: Hybrid, with 2 days per week in the New York City office (Tuesdays and Thursdays)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to collaborate with and learn from various teams, including Product, Sales, Customer Support, and Growth
- Chance to work on high-impact projects that directly influence the company's growth and success
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Hybrid, with a physical office located in New York City
Office Location(s): New York, NY
Geographic Context:
- The role is based in New York City, offering the opportunity to work in a vibrant and diverse urban environment
- GlossGenius' office is located in the heart of the city, providing easy access to public transportation and various amenities
- The company's headquarters is in New York, with additional locations in other major cities
Work Schedule: Full-time, with a hybrid work arrangement (2 days/week in-office)
ASSUMPTION: Working in a hybrid environment allows for a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the team
- Final interview with the Senior Director of Product Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of successful product launches or marketing campaigns you've led in the past
- Research GlossGenius and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Product Marketing, SaaS, Fintech, Product Launches, Strategic Messaging, Customer Insights, Market Research, Marketing Assets, Collaboration, Project Management, Communication, Customer Orientation
ASSUMPTION: Applicants should focus on demonstrating their relevant product marketing experience and skills throughout the application and interview process.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Experience with marketing automation tools and CRM systems would be beneficial for this role, as they are commonly used in product marketing.
👔 Cultural Fit Considerations
Company Values:
- Empower small business owners
- Create elegant, vibrant, and intuitive software
- Foster a collaborative and inclusive work environment
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
Self-Assessment Questions:
- Do you have a passion for empowering small business owners and creating intuitive software solutions?
- Are you comfortable working in a dynamic, collaborative, and data-driven environment?
- Do you thrive in a role that requires strong communication, project management, and analytical skills?
ASSUMPTION: Applicants should assess their fit with GlossGenius' company values and work style to ensure a successful and fulfilling career in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced and dynamic environment
- Collaborating effectively with cross-functional teams
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on product marketing and go-to-market strategies
- GlossGenius' focus on the beauty and wellness industry sets this role apart from similar positions in other industries
- This role offers opportunities for growth and advancement within a dynamic and fast-growing company
ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and interests.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new feature or product
- Conducting customer and market research to inform product decisions and unlock new segments
- Creating marketing assets and product narratives that support launches and evergreen GTM programs across channels
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and deliverables of this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical product launch process at GlossGenius, and how this role fits into that process?
- How does the Product Marketing team collaborate with other departments, such as Product, Sales, and Customer Support?
- What are the most important qualities and skills you're looking for in a candidate for this role?
- How does GlossGenius support the professional growth and development of its employees?
- What are the biggest challenges facing the Product Marketing team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help applicants better understand the role and assess their fit with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of successful product launches or marketing campaigns you've led in the past
- Research GlossGenius and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
