Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Digital Scientists

🔹 Location: Alpharetta, GA, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Alpharetta, GA)

🚀 Job Overview

Key aspects of this role include:

• Leading product marketing strategy and execution for a single high-growth client
• Managing go-to-market efforts, launch plans, and ongoing communications
• Crafting messaging and positioning frameworks for small business audiences
• Creating high-impact, conversion-focused content for various channels
• Driving growth through adoption, engagement, retention, NPS

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving customer engagement and growth for a specific client.

📋 Key Responsibilities

✅ Lead product marketing strategy and execution for a single client within Digital Scientists

✅ Manage all go-to-market efforts including launch plans, announcements, and ongoing communications

✅ Craft messaging and positioning frameworks that resonate with small business audiences

✅ Create high-impact, conversion-focused content for the website, product, email, and social channels

✅ Develop onboarding and educational content to help new users find value quickly

✅ Interview users and turn insights into stories, testimonials, and campaign ideas

✅ Work with product and design teams to ensure customer needs are reflected in the roadmap

✅ Collaborate with partners and manage content around platform integrations

✅ Represent the brand in customer conversations and bring the customer voice back to the team

✅ Ultimately, drive growth as measured via adoption, engagement, retention, NPS.

ASSUMPTION: This role requires strong collaboration with cross-functional teams and a deep understanding of customer needs to drive successful marketing strategies.

🎯 Required Qualifications

Education: Relevant Bachelor's or MBA degree

Experience: 4-6 years of product marketing experience, ideally with mobile or SaaS products

Required Skills:

• Deep understanding and hands-on experience with email platforms like Mailchimp and Klaviyo
• Experience working with Shopify or similar ecommerce platforms
• Exceptional writing and storytelling skills
• Ability to think strategically while executing with precision
• Experience managing junior level direct reports (a plus)

Preferred Skills:

• A genuine passion for email and social media
• Experience working in a rapidly evolving, early-stage environment

ASSUMPTION: Candidates should have a strong background in either B2B or B2C environments, with a proven track record in product marketing.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Product Marketing Manager with 4-6 years of experience in the Atlanta area)

Benefits:

• Open and collaborative work environment
• Flexible in-office work hours
• Generous group health plan (Company-paid Employee coverage)
• Generous Paid Time Off
• 401K savings plan (with employer matching)

Working Hours: Full-time (40 hours/week), in-office five days a week

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Scientists operates in the IT Services and IT Consulting industry, focusing on designing and building modern software products that people love.

Company Size: With 11-50 employees, Digital Scientists offers a collaborative, human-centered environment where applicants can work on challenging problems and build new ideas from the ground up.

Founded: Established in 2007, Digital Scientists has a 17-year history of partnering with companies to solve complex problems, launch new ideas, and accelerate growth.

Company Description:

• Digital Scientists is a leading technology consultancy focused on designing and building modern software products that people love.
• The company partners with businesses to solve challenging problems, launch new ideas, and accelerate growth through expertise in product management, service design, and solution architecture.
• Digital Scientists believes in taking a "design thinking" approach to solving complex problems for users and offers a collaborative, human-centered work environment.

Company Specialties:

• Software product development
• Digital Strategy
• UX Design
• User Experience Design
• software development
• IoT Development
• Service Design
• Product Management
• Digital Health
• Remote Patient Monitoring
• Telehealth
• Health IT Consulting
• and Solution Architecture

Company Website: digitalscientists.com

ASSUMPTION: Digital Scientists' focus on user-centered design and collaboration makes it an attractive option for candidates seeking a human-centered work environment.

📊 Role Analysis

Career Level: This role is suitable for an experienced Product Marketing Manager looking to drive growth and customer engagement for a specific client.

Reporting Structure: The Product Marketing Manager will work closely with product management, design, and leadership teams, as well as collaborate with partners and manage junior-level direct reports.

Work Arrangement: This is an on-site position, requiring the candidate to be based in or near Alpharetta, GA, and work in-office five days a week.

Growth Opportunities:

• Potential to shape the story of a brand at its early stages and drive its growth
• Opportunity to work with a diverse range of clients and industries
• Possibility to mentor junior team members and develop leadership skills

ASSUMPTION: This role offers growth opportunities through driving client success, working with diverse teams, and mentoring junior team members.

🌍 Location & Work Environment

Office Type: Digital Scientists' office is located in the heart of bustling downtown Alpharetta, GA.

Office Location(s): 21 S. Main Street, Alpharetta, Georgia 30009, US

Geographic Context:

• Alpharetta, GA is a suburban city located about 25 miles north of Atlanta, offering a mix of urban and suburban living.
• The city is known for its high quality of life, excellent schools, and numerous parks and recreational facilities.
• Alpharetta is home to a diverse range of businesses, including technology, healthcare, and retail companies.

Work Schedule: Full-time (40 hours/week), in-office five days a week, with flexible in-office work hours

ASSUMPTION: The Alpharetta location offers a mix of urban and suburban living, with a high quality of life and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the team
• Final interview with the company's leadership team

Key Assessment Areas:

• Product marketing experience and skills
• Writing and storytelling abilities
• Customer-centric mindset
• Cultural fit with the company's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and skills, as well as your passion for customer-centric marketing.
• Prepare examples of your work, such as marketing campaigns or customer success stories, to showcase your abilities during the interview.
• Research Digital Scientists' company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role.

ATS Keywords: Product Marketing, Mobile SaaS, B2B, B2C, Email Marketing, Social Media, Content Strategy, User Interviews, Messaging, Positioning, Onboarding, Customer Engagement, Storytelling, Agility, Collaboration, Team Leadership

ASSUMPTION: The application process for this role will focus on assessing the candidate's product marketing experience, skills, and cultural fit with Digital Scientists.

🛠️ Tools & Technologies

• Email platforms: Mailchimp, Klaviyo
• Ecommerce platform: Shopify
• Project management tools: Asana, Trello, or similar
• Content creation and design tools: Canva, Adobe Creative Suite, or similar

ASSUMPTION: The Product Marketing Manager will be expected to have experience with email marketing platforms, ecommerce platforms, and project management tools to effectively manage their workload and collaborate with the team.

👔 Cultural Fit Considerations

Company Values:

• User-centered design
• Collaboration
• Agility
• Continuous learning
• Integrity

Work Style:

• Collaborative
• Adaptable
• Customer-focused
• Data-driven
• Innovative

Self-Assessment Questions:

• Do you have a strong passion for understanding and serving customers, and can you effectively translate their needs into marketing strategies?
• Are you comfortable working in a collaborative, agile environment, and can you adapt to changing priorities and feedback?
• Can you demonstrate a strong work ethic, attention to detail, and a commitment to continuous learning and improvement?

ASSUMPTION: Candidates should assess their fit with Digital Scientists' company values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing multiple projects and deadlines for a single client
• Working in a rapidly evolving, early-stage environment with changing priorities
• Adapting to a new company culture and work environment
• Balancing strategic thinking with tactical execution

ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses on a single client, allowing for deeper engagement and impact on the client's success.
• Digital Scientists' focus on user-centered design and collaboration sets it apart from other IT services and consulting firms.
• This role offers growth opportunities through driving client success, working with diverse teams, and mentoring junior team members.

ASSUMPTION: Candidates should consider the unique aspects of this role and the company's focus on user-centered design and collaboration when comparing it to other product marketing roles.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new mobile SaaS product
• Conducting user interviews to gather insights and inform marketing strategies
• Creating onboarding and educational content to help new users find value quickly
• Managing platform integrations and content around partner collaborations

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives a Product Marketing Manager might undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does Digital Scientists support the professional growth and development of its employees?
• Can you provide examples of how the company's values are demonstrated in day-to-day work and decision-making?
• What are the most significant challenges facing the client, and how can this role address them?
• How does Digital Scientists foster a collaborative and innovative work environment?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and skills, as well as your passion for customer-centric marketing.
• Prepare examples of your work, such as marketing campaigns or customer success stories, to showcase your abilities during the interview.
• Research Digital Scientists' company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.