📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Kikoff
🔹 Location: San Francisco, CA
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Turn customer insights into product marketing strategy
- Create and execute on go-to-market plans
- Launching new products & features
- Own end-to-end marketing campaigns
ASSUMPTION: This role requires a strong customer focus and the ability to work collaboratively in a team. It's ideal for someone with 3+ years of product marketing experience.
📋 Key Responsibilities
✅ Turn customer insights into product marketing strategy
✅ Create and execute on go-to-market plans
✅ Launching new products & features
✅ Own end-to-end marketing campaigns
ASSUMPTION: This role requires a high level of collaboration with various teams, including product, design, engineering, and customer support.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of product marketing experience
Required Skills:
- Customer focus
- Attention to detail
- Team player
- Product marketing experience
- Data analysis
- Customer interviews
- Go-to-market strategy
- Marketing campaigns
Preferred Skills:
- Experience in the FinTech industry
- Fluency in Spanish
ASSUMPTION: While not required, experience in the FinTech industry and fluency in Spanish could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $148,000 - $190,000 (USD) per year
Benefits:
- Medical, dental, and vision coverage (fully covered for the employee)
- Stock Options
- Generous unlimited vacation policy
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on industry standards for a product marketing manager with 3+ years of experience in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Kikoff operates in the Software Development industry, focusing on financial services and consumer lending.
Company Size: Kikoff has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.
Founded: Kikoff was founded in 2019, making it a relatively new but well-established player in the FinTech industry.
Company Description:
- Kikoff builds radically affordable financial tools to help the next generation of wealth builders score.
- The company focuses on credit building, financial services, consumer lending, financial wellness, and financial inclusion.
- Kikoff is profitable, growing fast, and has achieved Unicorn status.
Company Specialties:
- Credit Building
- Financial Services
- Consumer Lending
- Financial Wellness
- Financial Inclusion
Company Website: kikoff.com
ASSUMPTION: Kikoff's focus on financial inclusion and helping the next generation of wealth builders score makes it an attractive option for socially conscious applicants.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in product marketing.
Reporting Structure: The Product Marketing Manager will likely report directly to the Head of Marketing or a similar role.
Work Arrangement: This role is on-site, requiring applicants to work from Kikoff's headquarters in San Francisco, CA.
Growth Opportunities:
- As Kikoff continues to grow, there may be opportunities for the Product Marketing Manager to take on more responsibilities or move into a leadership role.
- The company's focus on innovation and AI-driven products could provide opportunities for professional development in these areas.
- Kikoff's commitment to financial inclusion and social impact could provide opportunities for the Product Marketing Manager to make a significant impact on the company's mission.
ASSUMPTION: While Kikoff is a mid-sized company, its rapid growth and focus on innovation provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Kikoff's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): San Francisco, CA
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and a diverse talent pool.
- The city is known for its high cost of living, but it also offers a high quality of life with numerous cultural attractions, outdoor activities, and culinary experiences.
- San Francisco has a Mediterranean climate with mild, wet winters and dry summers.
Work Schedule: The work schedule for this role is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: While this role is on-site, Kikoff may offer some flexibility for remote work or adjusted hours, depending on the needs of the team and the individual employee.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Case study or project presentation
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Customer focus and understanding of Kikoff's target audience
- Ability to analyze data and derive insights
- Creativity and strategic thinking in go-to-market planning
- Communication and presentation skills
Application Tips:
- Highlight your experience with customer interviews and data analysis in your resume.
- In your cover letter, explain how your personal values align with Kikoff's mission of financial inclusion.
- Prepare a case study or project presentation that demonstrates your ability to turn customer insights into product marketing strategy.
ATS Keywords: Customer focus, data analysis, go-to-market strategy, marketing campaigns, product marketing, customer interviews
ASSUMPTION: Kikoff's interview process is designed to assess the applicant's fit for the role and the company's culture, with a strong emphasis on customer focus and data-driven decision making.
🛠️ Tools & Technologies
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, it's likely that Kikoff uses industry-standard tools and technologies for marketing, data analysis, and project management.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Socially responsible
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
- Customer-focused and empathetic
Self-Assessment Questions:
- Do you have a strong customer focus and the ability to empathize with Kikoff's target audience?
- Are you comfortable working collaboratively in a cross-functional team?
- Do you have a data-driven approach to decision making and a strong analytical skill set?
- Are you passionate about Kikoff's mission of financial inclusion and helping the next generation of wealth builders score?
ASSUMPTION: Kikoff values a customer-centric, collaborative, and data-driven work style, with a strong commitment to social responsibility and innovation.
⚠️ Potential Challenges
- The high cost of living in San Francisco may be a challenge for some applicants.
- The role requires a high level of collaboration and cross-functional teamwork, which may be challenging for individuals who prefer to work independently.
- The pace of work at a high-growth startup can be intense, with long hours and tight deadlines at times.
- The role requires a strong attention to detail and the ability to manage multiple projects simultaneously, which may be challenging for individuals who struggle with organization or multitasking.
ASSUMPTION: While Kikoff offers numerous benefits and opportunities for growth, the role may present challenges related to the cost of living, work-life balance, and the pace of work at a high-growth startup.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position may offer more opportunities for innovation and creativity, given Kikoff's focus on AI-driven products and financial inclusion.
- Kikoff's commitment to social responsibility and financial inclusion sets it apart from other FinTech companies, which may appeal to applicants who want to make a positive impact.
- As a mid-sized company, Kikoff may offer more opportunities for career growth and development than larger, more established companies, but it may also have less structured career paths and fewer resources for professional development.
ASSUMPTION: While Kikoff's product marketing role may offer unique opportunities for innovation, creativity, and social impact, it may also present challenges related to career paths and professional development.
📝 Sample Projects
- Developing a go-to-market strategy for a new credit-building product, including customer segmentation, messaging, and channel selection
- Conducting customer interviews and surveys to gather insights and inform product development and marketing strategies
- Launching a marketing campaign to promote a new feature or product, including creative development, execution, and analysis
ASSUMPTION: These sample projects are designed to give applicants a sense of the types of tasks and responsibilities they may encounter in the Product Marketing Manager role at Kikoff.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the marketing department?
- How does Kikoff approach customer segmentation and targeting in its marketing strategies?
- What are the most pressing challenges facing the product marketing team, and how can this role help address them?
- How does Kikoff support the professional development and career growth of its employees?
- What is Kikoff's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, as well as to assess Kikoff's commitment to employee growth and well-being.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your experience with customer interviews and data analysis in your resume.
- In your cover letter, explain how your personal values align with Kikoff's mission of financial inclusion.
- Prepare a case study or project presentation that demonstrates your ability to turn customer insights into product marketing strategy.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
