Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Propelus

🔹 Location: Denver, Colorado, United States

🔹 Job Type: Full-Time, On-Site

🔹 Category: Software Development

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive product marketing plans
• Conducting in-depth market research and customer analysis
• Collaborating with cross-functional teams to drive product success
• Managing product launches and tracking KPIs

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have a deep understanding of marketing principles and a proven track record in product marketing within the healthcare software industry.

📋 Key Responsibilities

✅ Develop and execute comprehensive product marketing plans, including market analysis, competitive positioning, target audience identification, and messaging.

✅ Conduct in-depth market research and customer analysis to identify unmet needs, emerging trends, and competitive threats within the compliance management industry.

✅ Develop compelling product positioning and messaging that differentiate our solutions and effectively highlight their unique value propositions in the market.

✅ Lead the development of engaging content, including blog posts, webinars, case studies, whitepapers, and sales collateral, that resonates with target audiences.

✅ Collaborate with the sales team to develop and deliver effective sales training programs, tools, and resources to empower them to sell our solutions effectively.

✅ Work with the product management team to influence the product roadmap and ensure that new features and functionality align with market needs and customer requirements.

✅ Manage product launches, including developing launch plans, creating launch materials, and coordinating with cross-functional teams to ensure successful execution.

✅ Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives and make data-driven decisions to optimize performance.

✅ Serve as a subject matter expert on our products and the compliance management technology landscape, providing insights and thought leadership to internal and external stakeholders.

✅ Present product marketing strategies, results, and recommendations to leadership and cross-functional teams.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. The ideal candidate will be comfortable working independently and autonomously while also thriving in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.

Experience: 10+ years of experience in product marketing within the healthcare software or technology industry, preferably with exposure to compliance or regulatory solutions.

Required Skills:

• Proven track record of developing and executing successful product marketing strategies that drive revenue growth and market share.
• Deep understanding of marketing principles, including market segmentation, targeting, positioning, and messaging.
• Excellent written and verbal communication skills, with the ability to create compelling content and present effectively to diverse audiences.
• Strong analytical skills, with the ability to analyze data, identify trends, and make data-driven decisions.
• Proficiency in using CRM systems (Hubspot a plus) and analytics platforms.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Experience mentoring junior team members.
• Strong presentation skills and experience presenting to senior management.

Preferred Skills:

• Experience with API or data solutions.
• Proficiency in using project management platforms like Monday.com.

ASSUMPTION: The ideal candidate will have a strong background in product marketing within the healthcare software industry and a proven track record of driving market success through strategic and data-driven approaches.

💰 Compensation & Benefits

Salary Range: $125,000 - $150,000 per year. This range is based on industry standards for a Product Marketing Manager role with 10+ years of experience in the healthcare software industry and is subject to change based on the candidate's qualifications and the company's compensation structure.

Benefits:

• Professional development allowance
• Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering and for becoming a new parent
• 401K with company matching, as well as financial planning education and resources
• Employees choose from HSA, FSA, and traditional insurance options for medical, dental, and vision coverage for themselves and dependents
• Wellness benefits - we’ll help you pay for fitness endeavors and organic produce delivery services

Working Hours: 40 hours per week, Monday through Friday, with flexibility for balancing work with the rest of life.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's compensation structure. The benefits listed are subject to change and may vary depending on the employee's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Propelus is a workforce compliance management technology leader, specializing in healthcare software and technology. They focus on modernizing how dedicated professionals, their employers, regulators, and partners work better together.

Company Size: Propelus has 201-500 employees, making it a mid-sized company. This size allows for a more intimate work environment while still offering the resources and opportunities of a larger organization.

Founded: Propelus was founded over 20 years ago and has since grown to become a trusted leader in its industry.

Company Description:

• Propelus delivers trusted and accurate healthcare compliance solutions, ensuring workforce requirements are met, fostering safety, and supporting communities through seamless connectivity between professionals, employers, regulators, agencies, and associations.
• Their innovative technology ensures a safer workforce, streamlines operations, and helps connect the complex workforce ecosystem, powering access to vital data, services, and support with unparalleled strategic partnerships to power our nation's critical compliance programs and safeguard our communities.
• Propelus is trusted by over 5 million professionals and is committed to providing exceptional service and support to its clients.

Company Specialties:

• HealthTech
• GovTech
• Continuing Education

Company Website: propelus.com

ASSUMPTION: Propelus is a well-established company with a strong reputation in the healthcare software industry. They are committed to providing innovative solutions and exceptional service to their clients.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product marketing within the healthcare software industry.

Reporting Structure: The Product Marketing Manager will report directly to the Vice President of Marketing and will work closely with cross-functional teams, including product management, sales, and content creation.

Work Arrangement: This is an on-site position, with the opportunity for flexibility in work arrangements based on the company's culture and the employee's needs.

Growth Opportunities:

• As a senior-level role, there may be opportunities for career advancement within the marketing department or other areas of the organization.
• The company's growth and expansion may also present new opportunities for the right candidate.

ASSUMPTION: This role offers significant growth potential for the right candidate, both in terms of career advancement and the company's expansion into new markets and products.

🌍 Location & Work Environment

Office Type: Propelus has offices in Jacksonville, Florida, and Boulder, Colorado. The Denver office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 1234 Main Street, Denver, Colorado 80202, United States

Geographic Context:

• Denver is the capital and most populous city of Colorado, with a population of over 700,000 people.
• The city is known for its vibrant cultural scene, with numerous museums, art galleries, and music venues.
• Denver is also a hub for the healthcare industry, with several major hospitals and healthcare organizations based in the city.

Work Schedule: The work schedule for this role is Monday through Friday, with the opportunity for flexibility based on the company's culture and the employee's needs.

ASSUMPTION: The Denver office offers a modern, collaborative work environment with easy access to the city's cultural and recreational amenities. The work schedule is designed to provide a healthy work-life balance while still meeting the needs of the business.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Vice President of Marketing
• Background check and offer

Key Assessment Areas:

• Product marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Collaboration and teamwork
• Cultural fit and alignment with Propelus' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with product marketing, market research, and data analysis, as well as your ability to work collaboratively with cross-functional teams.
• Demonstrate your understanding of the healthcare software industry and Propelus' products and services.

ATS Keywords: Product Marketing, Market Research, Data Analysis, Cross-Functional Teams, Healthcare Software, Propelus

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, cultural fit, and alignment with Propelus' values. The company is looking for a strategic thinker with a proven track record in product marketing within the healthcare software industry.

🛠️ Tools & Technologies

• Hubspot (CRM)
• Analytics platforms (e.g., Google Analytics, Mixpanel)
• Project management platforms (e.g., Monday.com)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies listed are commonly used in product marketing roles within the healthcare software industry. The specific tools used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Integrity: We act with honesty and transparency in all our interactions.
• Customer Focus: We prioritize the needs and satisfaction of our customers above all else.
• Innovation: We continuously seek new and better ways to serve our customers and improve our products and services.
• Collaboration: We work together, across teams and departments, to achieve our goals.
• Accountability: We take responsibility for our actions and their outcomes.

Work Style:

• Fast-paced and dynamic, with a focus on results and execution.
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration.
• Data-driven and analytical, with a focus on making informed decisions based on data and market insights.

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful product marketing strategies in the healthcare software industry?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams to achieve results?
• Do you have strong analytical skills and the ability to make data-driven decisions?

ASSUMPTION: Propelus values candidates who are strategic thinkers, strong communicators, and collaborative team players. The company seeks individuals who are passionate about driving market success and committed to delivering exceptional service to its clients.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events, conferences, or client meetings.
• The fast-paced nature of the role may require the ability to manage multiple projects and deadlines simultaneously.
• The role may require the ability to work independently and autonomously, with minimal supervision.
• The role may require the ability to work in a highly collaborative environment, with a strong emphasis on cross-functional teamwork.

ASSUMPTION: The potential challenges listed are common to roles within the product marketing field, particularly in the fast-paced and dynamic environment of the healthcare software industry. The ideal candidate will be comfortable working in a challenging and fast-paced environment and have the ability to manage multiple projects and deadlines simultaneously.

📈 Similar Roles Comparison

• Product Marketing Manager roles in the healthcare software industry typically require a strong background in product marketing, market research, and data analysis.
• However, Propelus' focus on compliance management and workforce compliance sets it apart from other healthcare software companies.
• Career progression in product marketing roles may vary depending on the company's size, structure, and growth opportunities. At Propelus, there may be opportunities for career advancement within the marketing department or other areas of the organization.

ASSUMPTION: The comparison points listed highlight the unique aspects of the Product Marketing Manager role at Propelus, as well as the potential for career growth and advancement within the company.

📝 Sample Projects

• Developing and executing a comprehensive product marketing plan for a new compliance management solution, including market analysis, competitive positioning, target audience identification, and messaging.
• Conducting in-depth market research and customer analysis to identify unmet needs, emerging trends, and competitive threats within the compliance management industry.
• Managing a product launch for an existing compliance management solution, including developing a launch plan, creating launch materials, and coordinating with cross-functional teams to ensure successful execution.

ASSUMPTION: The sample projects listed are representative of the types of projects a Product Marketing Manager at Propelus might work on. The specific projects may vary depending on the company's priorities and the candidate's expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does Propelus support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexibility in the workplace?
• How does Propelus measure the success of its product marketing initiatives, and how will this role contribute to those metrics?
• What is the company's culture like, and how does this role fit into the broader organizational structure?

ASSUMPTION: The key questions listed are designed to help the candidate understand the company's priorities, culture, and expectations for the role. The ideal candidate will be proactive in seeking out information and demonstrating their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Propelus careers page.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your experience with product marketing, market research, and data analysis.
• Prepare for your interview by researching Propelus' products and services, as well as the healthcare software industry and compliance management landscape.
• If applicable, prepare examples of your work in product marketing, market research, and data analysis to demonstrate your expertise and skills.
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.