Key aspects of this role include:
- Managing go-to-market initiatives and launches of new products and features.
- Maximizing adoption among customers through compelling product positioning and messaging.
- Partnering with product managers and the broader marketing team to take new products to market.
- Enabling sales teams through training sessions, sales pitch decks, and other materials.
- Managing campaigns targeting particular industries and personas, and programs such as Demos, Trials, and International Expansion.
ASSUMPTION: This role requires a strong understanding of product marketing principles, excellent communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
- Project Management: Work with product marketing leads to understand project priorities, create and maintain project timelines, and ensure on-time delivery.
- Process Development: Build and optimize team playbooks and checklists to ensure projects run smoothly and efficiently.
- Collaboration: Work cross-functionally with design, web, channels, content, and other teams to integrate their input into project plans.
- Messaging and Content Creation: Create new assets and execute updates to sales and marketing collateral as new products, features, or messaging are released.
- Reporting: Deliver regular reporting on product performance for launches and beyond.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in marketing or a related field.
- Experience: 4+ years of Product Marketing experience, ideally within a B2B selling environment.
- Required Skills:
- Excellent writing and communication skills.
- Strong project management skills.
- Experience with presenting to marketing and product leaders.
- Familiarity with tools such as Asana, Confluence, Salesforce, and Tableau.
- Fluency in speaking and writing in English.
Preferred Skills:
- Experience working with Mexican players in trucking telematics, fleet management, or driver safety sectors.
- Familiarity with agile methodologies.
ASSUMPTION: Candidates with experience in a fast-paced, high-growth environment and a constant learning mindset will thrive in this role.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 USD per year (based on industry standards for a mid-senior level Product Marketing role in Mexico).
- Benefits: Motive offers a comprehensive benefits package, including health insurance, retirement plans, and paid time off.
- Working Hours: Full-time, with flexible hours and a results-driven work environment.
ASSUMPTION: Salary and benefits are estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Motive is a marketing agency specializing in advertising services, digital marketing, and creative solutions.
- Company Size: Small (11-50 employees) with a nimble and cost-effective concierge model.
- Founded: 2019, with a strong focus on collaboration and tackling diverse projects.
- Company Description: Motive delivers impactful solutions that resonate, tailoring services to fit clients' needs, and excelling in both digital and print realms.
- Company Specialties: Marketing, design, development, websites, user experience (UX), user interface (UI), digital marketing, pay-per-click, video production, animation, social media, and paid media.
📊 Role Analysis
- Career Level: Mid-Senior level, with opportunities for growth and development.
- Reporting Structure: This role reports directly to the Head of Product Marketing.
- Work Arrangement: Remote (Mexico), with a flexible and results-driven work environment.
- Growth Opportunities: As a growing agency, Motive offers opportunities to take on more responsibilities and advance within the organization.
🌍 Location & Work Environment
- Office Type: Remote, with no physical office requirement.
- Office Location(s): N/A (fully remote)
- Geographic Context: Mexico, with a remote work arrangement that allows for flexibility and work-life balance.
- Work Schedule: Full-time, with flexible hours and a focus on results and outcomes.
💼 Interview & Application Insights
- Typical Process: Applications are reviewed, followed by an initial screening call, a take-home assignment, and final interviews with key stakeholders.
- Key Assessment Areas: Product marketing skills, project management abilities, communication and collaboration skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment.
- Familiarize yourself with Motive's products, services, and company culture.
🛠️ Tools & Technologies
- Asana (project management)
- Confluence (collaboration)
- Salesforce (CRM)
- Tableau (data visualization)
- Other tools may be required based on specific projects and client needs.
👔 Cultural Fit Considerations
- Company Values: Motive values collaboration, creativity, and a results-driven approach to marketing.
- Work Style: Motive values a flexible, results-driven work environment that prioritizes outcomes over hours worked.
- Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a constant learning mindset and a passion for marketing?
⚠️ Potential Challenges
- Role-specific: Managing multiple projects simultaneously and meeting tight deadlines.
- Company-specific: Working in a small agency environment with a diverse range of clients and projects.
- Work arrangement-specific: Requires strong self-motivation and time management skills for remote work.
- Location-specific: Navigating time zone differences and communicating effectively with remote team members.
📈 Similar Roles Comparison
- Product Marketing Manager (Motive): Focuses on go-to-market initiatives, launches, and adoption; requires strong project management and communication skills.
- Product Marketing Manager (Other Agencies): May have similar responsibilities but vary in company size, culture, and client focus.
- Product Marketing Manager (Tech Companies): May have more focus on tech products and less on agency-specific client management.
📝 Sample Projects
- Managing the launch of a new product feature, including messaging, sales enablement, and customer communication.
- Developing and executing a targeted campaign for a specific industry or persona.
- Creating a sales pitch deck and training session for the sales team on a new product or feature.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does Motive support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and are there opportunities for advancement within the company?
- How does Motive ensure effective communication and collaboration among remote team members?
📌 Next Steps for Applicants
- To apply for this position, submit your application through [this link](https://job-boards.greenhouse.io/gomotive/jobs/8028343002).
- Customize your resume and cover letter to highlight your relevant skills and experiences.
- Prepare for the interview by researching Motive's products, services, and company culture, and practicing your responses to common interview questions.
- Follow up after the interview with a thank-you note, reiterating your interest in the role and addressing any lingering questions.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
