Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Printful

🔹 Location: LV, Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing go-to-market strategies for new features and product areas
• Driving and executing marketing plans across sales, success, and acquisitions
• Collaborating with cross-functional teams and stakeholders
• Analyzing product marketing initiatives performance and being accountable for results

ASSUMPTION: This role requires a strong understanding of marketing performance indicators and experience working with cross-functional teams.

📋 Key Responsibilities

✅ Work closely with the Product team on go-to-market and growth strategies for different features and product areas

✅ Drive and execute marketing plans and campaigns across sales, success, and acquisitions

✅ Report on Product Marketing initiatives performance, being accountable for results and impact

✅ Stay informed of the trends in the industry and competitive landscape

✅ Drive user insights, both quantitative and qualitative, including data analysis and running surveys or other research needs in collaboration with the research team

✅ Identify growth opportunities and proactively look for ways to improve the platform offering.

ASSUMPTION: This role requires strong communication skills, both written and verbal, to articulate complex ideas and strategies to a diverse audience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in Product Marketing, Marketing Strategy or related field within a software company

Required Skills:

• Strong communication skills, both written and verbal
• Good understanding of marketing performance indicators
• Experience collaborating with product managers in shaping new features and launching these to market
• Experience in e-commerce
• Strong project management skills
• Ability to work independently, having a proactive approach with a get-things-done attitude
• Ability to prioritize effectively
• Being comfortable working with remote teams

Preferred Skills:

• Experience working with cross-functional teams and stakeholders at all levels of an organization

ASSUMPTION: Candidates with experience in a software company and familiarity with marketing performance indicators will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Estimated, based on industry standards for a Product Marketing Manager with 2-5 years of experience in the software industry)

Benefits:

• Flexible working hours (start your day as late as 11 a.m.)
• Health insurance
• Remote work option
• Mentorship
• Team-building events and parties
• Free and healthy lunch if you work from the Rīga office

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager with 2-5 years of experience in the software industry. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Printful is a global leader in print-on-demand and drop shipping services for scaling brands and enterprise-level businesses.

Company Size: Printful has 1,001-5,000 employees, offering a large and diverse work environment.

Founded: 2013, with a merger with Printify in November 2024

Company Description:

• Printful is an on-demand printing and fulfillment company that helps brands scale their businesses without the risks of holding inventory.
• The company offers custom clothing, accessories, and home & living items on demand, with each item made only once it’s ordered and paid for.
• Printful's customers range from ecommerce entrepreneurs with hundreds of orders a year to global brands that trust them to fulfill tens of thousands of orders monthly.

Company Specialties:

• Print on demand
• Sublimation Printing
• Direct to Garment Printing
• Ecommerce
• and Warehousing

Company Website: printful.com

ASSUMPTION: Printful's large size and global presence offer opportunities for career growth and exposure to diverse markets.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Head of Product Marketing

Work Arrangement: Remote work is available, with the option to work from one of Printful's modern and welcoming offices in Rīga, Tallinn, or Barcelona

Growth Opportunities:

• Potential to move into a senior role as the company continues to grow and expand
• Opportunities to work on cross-functional projects and collaborate with various teams
• Access to mentorship, internal meetups, and hackathons for professional development

ASSUMPTION: This role offers opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern and welcoming offices in Rīga, Tallinn, or Barcelona, with remote work options

Office Location(s): Rīga, Latvia; Tallinn, Estonia; Barcelona, Spain

Geographic Context:

• Rīga, Latvia: A vibrant city with a rich history, offering a high quality of life and affordable cost of living
• Tallinn, Estonia: A modern and innovative city, known for its digital advancements and close proximity to nature
• Barcelona, Spain: A bustling city with a Mediterranean climate, rich culture, and diverse food scene

Work Schedule: Flexible working hours, with the option to start your day as late as 11 a.m.

ASSUMPTION: The remote work option and flexible working hours provide a good work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Problem-solving skills
• Communication and presentation skills
• Understanding of marketing performance indicators
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter explaining your interest in the position and how your background makes you a strong fit
• If applicable, provide examples of your work or projects that demonstrate your skills and accomplishments

ATS Keywords: Product Marketing, Marketing Strategy, Cross-functional Collaboration, Communication Skills, Data Analysis, Project Management, E-commerce, User Insights

ASSUMPTION: The interview process may vary based on the specific needs of the hiring team and the candidate pool.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Respect and inclusion
• Continuous learning and growth
• High work ethic and accountability
• Fun and collaboration

Work Style:

• Remote-friendly and flexible
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with global teams?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you have a strong work ethic and a get-things-done attitude?

ASSUMPTION: Printful values a diverse and inclusive work environment, with a strong focus on collaboration and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with remote teams and stakeholders across different time zones
• Keeping up with the fast-paced and ever-changing e-commerce landscape
• Balancing the need for data-driven decisions with the need for quick action and innovation

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach.

📈 Similar Roles Comparison

• Compared to a traditional Marketing Manager role, this position places a stronger emphasis on product development and cross-functional collaboration
• In the e-commerce industry, this role is unique in its focus on print-on-demand and drop shipping services
• Career paths for this role may include moving into a senior role within Product Marketing or transitioning into a more specialized marketing or product management position

ASSUMPTION: This role offers a unique blend of marketing and product management responsibilities, with opportunities for growth and development within the company.

📝 Sample Projects

• Developing a go-to-market strategy for a new print-on-demand service offering
• Conducting user research to identify growth opportunities and inform product development
• Launching a marketing campaign to promote a new product feature or service

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Product Marketing Manager at Printful may work on.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• How does Printful support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Printful approach work-life balance and employee well-being?
• What are the key priorities for this role in the first 30-60-90 days?

ASSUMPTION: These questions can help you better understand the role, the team, and the company, and demonstrate your interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter explaining your interest in the position and how your background makes you a strong fit
• If applicable, provide examples of your work or projects that demonstrate your skills and accomplishments
• Follow up with the hiring team one week after submission to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.