Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Strapi

🔹 Location: Remote (France, Italy, Spain, Poland, Lithuania, Romania)

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (with specific country requirements)

🚀 Job Overview

Key aspects of this role include:

• Driving growth of open-source project and revenue from paid products
• Crafting and executing marketing strategies for developer persona
• Collaborating cross-functionally with sales, product, and engineering teams
• Creating and managing content such as case studies, blog posts, and video tutorials

ASSUMPTION: This role requires a strong understanding of web development, open-source software, and familiarity with AI solutions for marketing initiatives. The ideal candidate will have experience in product marketing within the software industry and be comfortable working remotely.

📋 Key Responsibilities

✅ Oversee communication campaigns for various product releases in partnership with the product team

✅ Train and enable the sales team on new launches, developing sales collaterals, or supporting ecosystem partners with assets and promotional efforts

✅ Collaborate with the VP Marketing and Head of Demand Gen to execute on OKRs and initiatives

✅ Oversee customer marketing and create compelling case studies

✅ Build and maintain AI agents to scale messaging efforts and stay aligned with market positioning and competition

ASSUMPTION: The role involves a mix of strategic planning, cross-functional collaboration, and hands-on content creation. It requires strong communication skills and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in computer science, marketing, business, or a related field

Experience: 3+ years of experience in product marketing in the software industry, preferably in web development or open-source software

Required Skills:

• Strong understanding of the developer persona and web development tools, technologies, and trends
• Experience building AI agents or leveraging Gen AI solutions for Product marketing initiatives
• Excellent written and verbal communication skills in English
• Experience in creating product messaging, positioning, and go-to-market plans
• Demonstrated ability to work cross-functionally with sales, product, and engineering teams
• Self-starter with strong analytical and problem-solving skills

Preferred Skills:

• Experience working in a remote company
• Love for challenging and deep complex solving environments

ASSUMPTION: While the role requires specific technical and marketing skills, it also values candidates who are self-motivated, adaptable, and comfortable working remotely.

💰 Compensation & Benefits

Salary Range: €60,000 - €70,000 per year

Benefits:

• Work from anywhere
• Expanded health benefits
• Equity for everyone
• Parental leave
• Hardware and software budget
• Growth and learning opportunities
• Offsite gatherings
• Mental health support
• Emergency days

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a product marketing manager with 3-5 years of experience in the software industry. Benefits are comprehensive and reflect the company's commitment to employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Strapi is a leading open-source headless CMS, empowering users to build tailor-made projects. It is 100% JavaScript, fully customizable, and developer-first.

Company Size: Strapi has 51-200 employees, providing a mid-sized company environment with ample growth opportunities.

Founded: Strapi was founded in 2016 and has since grown to become a popular open-source project with a large community.

Company Description:

• Strapi is a remote-first company, with employees working from various locations around the world.
• The company values diversity, inclusion, and empowering users to build and share their content.
• Strapi is committed to creating an accessible and inclusive candidate experience.

Company Specialties:

• Open-source headless CMS
• Web development tools and technologies
• Developer-first approach

Company Website: strapi.io

ASSUMPTION: Strapi's remote work culture and commitment to diversity make it an attractive option for candidates seeking flexibility and a supportive work environment.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the company.

Reporting Structure: The Product Marketing Manager will report directly to the VP Marketing and work closely with the Head of Demand Gen, as well as cross-functionally with sales, product, and engineering teams.

Work Arrangement: This role is remote, with the requirement to work from one of the specified countries.

Growth Opportunities:

• Expanding the product marketing team and taking on more strategic responsibilities
• Contributing to the growth and success of the open-source project and paid products
• Gaining experience in a fast-paced, dynamic startup environment

ASSUMPTION: The role offers opportunities for professional growth and development within the company, as well as the chance to make a significant impact on the open-source project and paid products.

🌍 Location & Work Environment

Office Type: Remote, with no physical office requirement

Office Location(s): N/A (remote work only)

Geographic Context:

• The role requires working from one of the specified countries, allowing for a diverse and global team.
• Candidates should be comfortable working in a remote, distributed team environment.
• The company offers mental health support and emergency days to accommodate personal needs.

Work Schedule: Full-time, with flexible hours and the ability to work independently

ASSUMPTION: The remote work environment requires strong communication skills, self-motivation, and the ability to manage time effectively. The company's benefits and support systems cater to the unique challenges of remote work.

💼 Interview & Application Insights

Typical Process:

• First video call with the Talent Acquisition Team or hiring manager
• Technical assessment and assessment debriefing
• Team meetings with a few Strapiers
• Call with the Head of the Department
• References check
• Values assessment

Key Assessment Areas:

• Technical knowledge and understanding of web development and open-source software
• Product marketing skills and experience
• Communication and collaboration skills
• Alignment with company values and remote work culture

Application Tips:

• Highlight relevant experience in product marketing, web development, and open-source software
• Tailor your resume and cover letter to emphasize your understanding of the developer persona and marketing strategies
• Be prepared to discuss your experience with AI solutions for marketing initiatives and your ability to work remotely

ATS Keywords: Product Marketing, Web Development, Open Source Software, AI Solutions, Remote Work, Developer Persona, Marketing Strategies, Cross-Functional Collaboration

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, marketing expertise, and cultural fit within the company. The company values transparency and communication, providing a clear outline of the interview process.

🛠️ Tools & Technologies

• AI agents and Gen AI solutions
• Marketing automation tools
• Content creation and management platforms
• Project management and collaboration tools

ASSUMPTION: The role requires experience with AI solutions for marketing initiatives and familiarity with marketing automation tools and content creation platforms.

👔 Cultural Fit Considerations

Company Values:

• Empowering users to build and share their content
• Creating a diverse and inclusive team
• Fostering a remote-first work culture

Work Style:

• Self-motivated and independent
• Strong communication and collaboration skills
• Adaptable and comfortable working in a dynamic startup environment

Self-Assessment Questions:

• Do I have a strong understanding of the developer persona and web development tools, technologies, and trends?
• Am I comfortable working remotely and collaborating with a distributed team?
• Do I have experience creating and managing content, such as case studies, blog posts, and video tutorials?
• Am I able to work independently and manage my time effectively?

ASSUMPTION: Strapi values candidates who are self-motivated, adaptable, and comfortable working in a remote, dynamic startup environment. The company's values and work style preferences are clearly communicated to help candidates assess their fit within the organization.

⚠️ Potential Challenges

• Managing time effectively in a remote work environment
• Balancing strategic planning with hands-on content creation
• Staying up-to-date with web development trends and technologies
• Adapting to a fast-paced, dynamic startup environment

ASSUMPTION: The role presents unique challenges related to remote work, balancing strategic and tactical responsibilities, and keeping up with the fast-paced nature of the tech industry. Candidates should be comfortable working independently and managing their time effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth for an open-source project and paid products within a remote, global team
• Similar roles may be found in other open-source software companies or tech startups, but may not offer the same level of remote flexibility or global reach
• Career progression may involve expanding the product marketing team or taking on more strategic responsibilities within the company

ASSUMPTION: The role is unique in its focus on driving growth for an open-source project and paid products within a remote, global team. Candidates should consider the unique aspects of the role and how it compares to similar positions in the industry.

📝 Sample Projects

• Developing a marketing strategy to launch a new paid product offering
• Creating a case study showcasing the success of a customer using Strapi's open-source CMS
• Building an AI agent to scale messaging efforts and stay aligned with market positioning and competition

ASSUMPTION: The role involves a mix of strategic planning, content creation, and AI implementation. Sample projects should reflect the candidate's ability to balance these responsibilities and adapt to the unique challenges of the role.

❓ Key Questions to Ask During Interview

• How does the company support the growth and success of the open-source project and paid products?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company foster a remote-first work culture and support remote employees?
• What opportunities are there for professional growth and development within the company?
• How does the company stay up-to-date with web development trends and technologies, and how does this role contribute to that effort?

ASSUMPTION: The interview questions should focus on the company's priorities, remote work culture, professional growth opportunities, and the role's contribution to the company's success. Candidates should be prepared to discuss their understanding of the developer persona, web development trends, and AI solutions for marketing initiatives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing, web development, and open-source software
• Prepare for the technical assessment by brushing up on your knowledge of web development tools, technologies, and trends
• Be ready to discuss your experience with AI solutions for marketing initiatives and your ability to work remotely
• Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.