Product Marketing Manager

Broadcom

Full-time

On-site

United States

📦 Product Marketing

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Broadcom

🔹 Location: Austin - In Office

🔹 Job Type: Full-Time

🔹 Category: Product Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid (8+ years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Developing compelling product positioning and messaging for enterprise security solutions
Conducting market research and competitive analysis to inform product strategies
Leading cross-functional teams to execute successful go-to-market (GTM) plans
Creating customer-facing content and sales enablement materials
Collaborating with industry analysts to position Broadcom as a leader in enterprise security

ASSUMPTION: This role requires a strong understanding of the cybersecurity landscape and enterprise technology to effectively position Broadcom's security solutions in the market.

📋 Key Responsibilities

✅ Develop and execute product marketing strategies that drive adoption and revenue growth for Broadcom's enterprise security solutions

✅ Conduct market research and competitive analysis to identify trends, customer needs, and competitive dynamics

✅ Lead cross-functional teams to execute successful go-to-market (GTM) plans, ensuring alignment between product management, sales, and marketing

✅ Create and oversee the development of customer-facing content, including datasheets, whitepapers, solution briefs, case studies, and webinars

✅ Equip the sales team with tools, training, and resources to effectively communicate the value of Broadcom's security solutions

✅ Collaborate with customer success teams to capture customer stories and testimonials, and use these insights to refine messaging and support marketing campaigns

✅ Work with industry analysts to position Broadcom as a leader in enterprise security solutions and ensure alignment with industry trends

✅ Define and track key performance indicators (KPIs) to measure the success of product marketing efforts and inform future strategies

ASSUMPTION: This role requires strong communication, analytical, and strategic thinking skills to effectively manage multiple responsibilities and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a technical field; MBA or advanced degree preferred

Experience: 8+ years of product marketing or related experience, with a strong focus on cybersecurity or enterprise technology. Proven success in launching and marketing B2B enterprise security solutions.

Required Skills:

Exceptional communication and storytelling abilities
Strong analytical and strategic thinking skills
Ability to simplify complex concepts into clear and compelling narratives
Proficiency with marketing tools, CRM platforms, and analytics
Demonstrated ability to work cross-functionally with product management, sales, engineering, and marketing teams

Preferred Skills:

Familiarity with Broadcom’s cybersecurity solutions or equivalent enterprise-grade security products
Experience working with global teams and managing multiple stakeholders
Certifications such as CISSP, CISM, or equivalent are a plus

ASSUMPTION: Candidates with a strong background in cybersecurity and enterprise technology, along with proven product marketing experience, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $104,100 - $166,500 per year

Benefits:

Competitive compensation package
Comprehensive health and wellness benefits
Opportunities for professional growth in a cutting-edge technology environment
The chance to work with a global leader in enterprise technology solutions

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed

ASSUMPTION: The salary range provided is based on industry standards for a mid-level product marketing role in the enterprise technology sector, with consideration for the location and experience level required for this position.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Broadcom operates in the semiconductor manufacturing industry, focusing on enterprise technology solutions, including cybersecurity

Company Size: Broadcom is a large organization with over 10,000 employees, offering opportunities for growth and collaboration across various teams

Founded: Broadcom was founded in 1961 and has since grown into a global leader in enterprise technology solutions

Company Description:

Broadcom is a global infrastructure technology leader built on more than 60 years of innovation, collaboration, and engineering excellence
The company offers a wide range of products, including Bluetooth® Solutions, Cable Modems, Knowledge-based Processors, and Enterprise/SMB/Core Switching, among others
Broadcom's Enterprise Security Group delivers advanced cybersecurity solutions designed to protect enterprises from sophisticated threats

Company Specialties:

Bluetooth® Solutions
Cable Modems
Knowledge-based Processors
Enterprise/SMB/Core Switching
GbE
GPS
Mobile Communications
Network Infrastructure
PowerLine Communications
NFC
Wireless Networks
GPON
and Software

Company Website: http://www.broadcom.com

ASSUMPTION: Broadcom's extensive product portfolio and global presence provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 8+ years of experience in product marketing or a related field

Reporting Structure: The Product Marketing Manager reports directly to the Director of Product Marketing within the Enterprise Security Group (ESG)

Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed

Growth Opportunities:

Advancement to a senior or director-level role within the product marketing function
Expansion into other areas of the business, such as sales, marketing, or product management
Opportunities to work on high-impact projects and contribute to the company's overall success

ASSUMPTION: With Broadcom's extensive product portfolio and global presence, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Broadcom's Austin office is a modern, collaborative workspace designed to foster innovation and creativity

Office Location(s): Austin - River Place B6

Geographic Context:

Austin is a vibrant, growing city in Texas, known for its strong tech industry and high quality of life
The River Place office is located in a bustling area with easy access to amenities, restaurants, and public transportation
Austin offers a diverse range of neighborhoods and communities, providing ample housing options for employees

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed

ASSUMPTION: Broadcom's Austin office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

Online application submission through Broadcom's careers portal
Phone or video screen with a member of the HR team
In-depth phone or video interview with the hiring manager or a panel of stakeholders
On-site or virtual final-round interview with key team members
Background check and offer extension for successful candidates

Key Assessment Areas:

Product marketing expertise and experience in the cybersecurity industry
Communication and presentation skills
Analytical and strategic thinking abilities
Cultural fit and alignment with Broadcom's values and work environment

Application Tips:

Highlight your relevant experience in product marketing, with a focus on cybersecurity or enterprise technology
Tailor your resume and cover letter to emphasize your skills and experiences that align with the required qualifications for this role
Prepare examples of your work, such as product positioning statements, marketing campaigns, or customer success stories, to showcase your capabilities during the interview process

ATS Keywords: Product Marketing, Cybersecurity, Enterprise Technology, Market Research, Competitive Analysis, Go-to-Market Strategy, Customer-Facing Content, Sales Enablement, Customer Advocacy, Analyst Relations, Strategic Thinking, Communication, Collaboration, CRM, Marketing Tools, Enterprise Security

ASSUMPTION: Broadcom's application process is designed to assess candidates' skills and cultural fit, with a focus on identifying strong product marketing professionals with a background in cybersecurity or enterprise technology.

🛠️ Tools & Technologies

Marketing automation platforms (e.g., Marketo, Pardot)
CRM systems (e.g., Salesforce, HubSpot)
Analytics tools (e.g., Google Analytics, Tableau)
Project management software (e.g., Asana, Jira)
Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role, as they enable effective collaboration and execution of product marketing strategies.

👔 Cultural Fit Considerations

Company Values:

Innovation
Collaboration
Integrity
Customer Focus
Performance

Work Style:

Dynamic and fast-paced work environment
Cross-functional collaboration and teamwork
Focus on results and continuous improvement
Opportunities for professional growth and development

Self-Assessment Questions:

Do you thrive in a dynamic, fast-paced work environment, and are you comfortable managing multiple priorities and stakeholders?
Are you a strong communicator, with the ability to simplify complex concepts and engage diverse audiences?
Do you have a proven track record of success in product marketing, with a focus on cybersecurity or enterprise technology?

ASSUMPTION: Broadcom's culture values innovation, collaboration, and customer focus, with a strong emphasis on performance and results. Candidates who are comfortable in a dynamic, fast-paced work environment and possess strong communication and product marketing skills will be well-suited to this role.

⚠️ Potential Challenges

Managing multiple priorities and stakeholders in a fast-paced work environment
Keeping up with the latest trends and developments in the rapidly evolving cybersecurity landscape
Balancing the need for strategic, long-term planning with the demands of tactical, day-to-day execution
Effectively communicating complex technical concepts to non-technical stakeholders

ASSUMPTION: While this role presents numerous opportunities for growth and impact, it also comes with its own set of challenges, requiring strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

Product Marketing Manager (Cybersecurity) vs. Product Marketing Manager (Consumer Technology)

Cybersecurity-focused role requires a deeper understanding of enterprise security trends and compliance requirements
Consumer technology role may have a broader focus on consumer behavior, market trends, and product usability

Product Marketing Manager vs. Product Manager

Product Marketing Manager focuses on go-to-market strategy, messaging, and customer-facing content
Product Manager is responsible for product development, roadmaps, and feature definition

Product Marketing Manager (Cybersecurity) vs. Cybersecurity Specialist/Analyst

Product Marketing Manager requires a strong understanding of cybersecurity trends and market dynamics, as well as exceptional communication and strategic thinking skills
Cybersecurity Specialist/Analyst focuses on technical aspects of cybersecurity, such as threat analysis, vulnerability assessment, and incident response

ASSUMPTION: While this role shares similarities with other product marketing positions, it is distinct in its focus on the cybersecurity industry and the unique challenges and opportunities it presents.

📝 Sample Projects

Developing a go-to-market strategy for a new enterprise security solution, including product positioning, messaging, and customer-facing content
Conducting a competitive analysis of Broadcom's enterprise security offerings and identifying opportunities for differentiation and market growth
Creating a sales enablement toolkit, including battle cards, presentation slides, and talking points, to equip the sales team with the necessary resources to effectively communicate the value of Broadcom's security solutions

ASSUMPTION: These sample projects illustrate the strategic, tactical, and creative aspects of product marketing, showcasing the diverse range of responsibilities and opportunities for impact in this role.

❓ Key Questions to Ask During Interview

Can you describe the current product portfolio and roadmap for Broadcom's enterprise security solutions?
How does the product marketing team collaborate with other functions, such as product management, sales, and engineering, to ensure alignment and successful execution of go-to-market strategies?
What are the most pressing challenges facing the enterprise security market, and how does Broadcom differentiate its solutions to address these issues?
What opportunities exist for professional growth and development within the product marketing function and the broader organization?
How does Broadcom support work-life balance and employee well-being, particularly for employees in on-site roles?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and provides valuable insights into the work environment, company culture, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to emphasize your skills and experiences that align with the required qualifications for this role
Prepare examples of your work, such as product positioning statements, marketing campaigns, or customer success stories, to showcase your capabilities during the interview process
Follow up with the Broadcom HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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