Product Marketing Manager

📌 Core Information - Job Title: Product Marketing Manager - Market & Competitive Intelligence - Company: Posit - Location: USA - Remote - Job Type: Full-Time - Category: Software & IT - Date Posted: April 14, 2025 - Experience Level: Mid-Senior level (5+ years of experience) 🚀 Job Overview Key aspects of this role include: - Driving go-to-market efforts for data science products - Focusing on competitive and market intelligence - Collaborating cross-functionally with various teams - Developing business value analysis tools and insights ASSUMPTION: This role requires a strong understanding of the developer and data science market, as well as excellent communication and collaboration skills. 📋 Key Responsibilities - Competitive Intelligence: - Conduct thorough market research and competitive analysis - Develop a comprehensive analysis approach and understanding of competitor products, pricing, marketing strategies, and sales tactics - Provide regular updates to internal stakeholders on market developments and recommend strategic responses - Market Insights: - Keep a pulse on major trends in the market that impact customers and buyers - Use insights to feed product strategy, marketing, analyst, and sales efforts - Win/Loss Interview And Analysis: - Conduct win/loss interviews and quarterly win/loss analysis - Gather insights on competitive positioning, product strengths and weaknesses, and market opportunities for improvement - Business Value Analysis: - Understand the business value that Posit products and solutions provide to customers - Develop strategies and tools that help sales and customer success prove and articulate ROI, including ROI calculators, business cases, and support in proposals - Content Development: - Craft compelling messaging and positioning documents that clearly differentiate Posit products from competitors in the market - Develop a range of marketing materials, including battle cards, competitive decks, and training sessions that enable sales, customer success, and partners - Cross-functional Collaboration: - Work closely with Product Management, Sales, and Marketing teams to communicate competitive insights and develop strategies that effectively counter competitive threats and capitalize on industry trends - Provide training and support to Sales and Customer Success teams, equipping them with the knowledge and tools to compete in the marketplace effectively ASSUMPTION: This role requires strong project management skills to coordinate cross-functional teams and drive projects to completion. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field. A relevant Master's degree is a plus. - Experience: 5+ years of experience in enterprise software GTM, with a strong technical foundation and excellent communication skills. - Required Skills: - Proven experience in market intelligence, particularly competitive intelligence - Strong analytical and problem-solving skills - Excellent communication and presentation skills - Ability to thrive in cross-functional environments and collaborate effectively with various stakeholders - Proficiency in Excel or Google Sheets and business intelligence tools (nice to have) - Familiarity with the developer and data science market - Preferred Skills: - Experience with product marketing, solution marketing, or top-tier management consulting - Knowledge of the R programming language and data science tools - Familiarity with the financial services or healthcare industries ASSUMPTION: Candidates with experience in market intelligence, competitive analysis, and business value analysis will be highly sought after for this role. 💰 Compensation & Benefits - Salary Range: $150,000 - $198,000 USD per year (based on experience level and location) - Benefits: - 100% medical, dental, and vision insurance premiums covered for employees and their families - Fertility and gender-affirming healthcare included in all plans - Supplemental mental health and wellness benefits via Ginger - Gender-neutral paid parental leave policy - 401k enrollment starting on day one, with a substantial yearly match after six months - Annual profit-sharing bonus for employees - $400 monthly reimbursement for coworking space rental (if working away from home) - Lifestyle Savings Account with an initial deposit of $1800 and an additional quarterly stipend of $375 - Flexible environment with a generous vacation policy (minimum of four weeks PTO per year plus 13 paid company holidays) ASSUMPTION: Posit offers competitive compensation and extensive human-first, people-focused benefits to prioritize personal and financial well-being. 📌 Applicant Insights 🔍 Company Context - Industry: Software Development - Company Size: 201-500 employees - Founded: 2009 - Company Description: Posit creates great software that helps people understand data and make better decisions in real-world applications. Their core offering is an open-source data science toolchain, and they aim to make it available to everyone, regardless of their economic means. - Company Specialties: R Programming, Python, Open Source, Data Science, Data Analytics, Reproducibility, Shiny, R Markdown, and Quarto - Company Website: ASSUMPTION: Posit is committed to being a diverse and inclusive workplace, encouraging applicants of different backgrounds, cultures, genders, experiences, abilities, and perspectives to apply. 📊 Role Analysis - Career Level: Mid-Senior level (5+ years of experience) - Reporting Structure: Reports directly to the VP of Product Marketing - Work Arrangement: Remote OK (100% distributed team, with an option to work from the Boston office) - Growth Opportunities: - Develop ROI tools to assist sales in closing deals - Establish clear metrics for measuring results and build ways to measure impact - Innovate on new ways to gather industry insights and roll them out to the field - Enable partners on competitive and market insights and assist in driving joint marketing motions with clear goals - Plan 2026 goals using data and insights from 2025 execution and results ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success. 🌍 Location & Work Environment - Office Type: 100% remote (with an option to work from the Boston office) - Office Location(s): 250 Northern Avenue, Suite 410, Boston, Massachusetts 02210, US - Geographic Context: Posit is headquartered in Boston, Massachusetts, with a remote-friendly work environment. The company operates under a unique sustainable business model, with over 50% of its engineering dedicated to creating free and open-source software. - Work Schedule: Flexible, with a focus on deep work and minimal meetings. Posit prioritizes giving employees "focus time" to get deep work done and operates asynchronously whenever possible. ASSUMPTION: Posit's remote-friendly work environment and flexible schedule allow employees to balance their personal and professional lives effectively. 💼 Interview & Application Insights - Typical Process: 1. Online application review 2. Phone or video screen with the hiring manager 3. Technical assessment or case study (if applicable) 4. Final round interviews with key stakeholders 5. Background check and offer - Key Assessment Areas: - Market intelligence and competitive analysis skills - Communication and presentation skills - Problem-solving and analytical capabilities - Ability to thrive in cross-functional environments - Familiarity with the developer and data science market - Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 2. Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills 3. Familiarize yourself with Posit's products, mission, and company culture before the interview ASSUMPTION: Posit's interview process focuses on assessing candidates' skills, experiences, and cultural fit for the role. 🛠️ Tools & Technologies - Excel or Google Sheets (required) - Business intelligence tools (nice to have) - R programming language and data science tools (nice to have) - Familiarity with the developer and data science market ASSUMPTION: Candidates should be comfortable using relevant tools and technologies to perform their job effectively. 👔 Cultural Fit Considerations - Company Values: Posit welcomes all talented colleagues and is committed to a culture that represents diversity in all its forms. They prioritize giving employees "focus time" to get deep work done and operate asynchronously. Posit is a learning organization that takes mentorship and career growth seriously. They are a Public Benefit Corporation (PBC) and a Certified B Corporation®, with a mission to create open-source software that benefits the community, customers, employees, and shareholders. - Work Style: Posit's work style emphasizes deep work, minimal meetings, and asynchronous communication. They encourage employees to take initiative and drive projects forward with unwavering ownership and attention to detail. - Self-Assessment Questions: 1. How do you approach gathering and synthesizing market intelligence and competitive insights? 2. Can you provide an example of a time when you had to communicate complex information clearly and persuasively to a diverse audience? 3. How do you prioritize your work and manage your time effectively in a remote work environment? ASSUMPTION: Candidates who align with Posit's values and work style will be more likely to succeed in this role. ⚠️ Potential Challenges - The role requires a strong understanding of the developer and data science market, as well as the ability to quickly learn and adapt to new technologies and trends. - The position involves working with various teams and stakeholders, which may require navigating different priorities and communication styles. - The role may require occasional travel for industry events, conferences, or customer meetings. ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them. 📈 Similar Roles Comparison - Product Marketing Manager - Market & Competitive Intelligence vs. Product Marketing Manager - Product Management: - The Market & Competitive Intelligence role focuses more on external market trends, competitor analysis, and business value analysis, while the Product Management role is more focused on internal product development, roadmaps, and feature prioritization. - The Market & Competitive Intelligence role requires strong analytical and communication skills, while the Product Management role emphasizes technical understanding and strategic planning. ASSUMPTION: Candidates should understand the differences between these roles and choose the one that best aligns with their skills, interests, and career goals. 📝 Sample Projects - Developing a comprehensive competitive analysis report for a specific industry or product - Creating a business value analysis tool that demonstrates the ROI of Posit's products and solutions - Conducting win/loss interviews and synthesizing insights into actionable recommendations for the sales team - Developing a competitive battle card that highlights Posit's unique value proposition and differentiates it from competitors ASSUMPTION: Candidates should be prepared to provide examples of their work in market intelligence, competitive analysis, and business value analysis to demonstrate their qualifications for this role. ❓ Key Questions to Ask During Interview 1. How does the company prioritize market intelligence and competitive analysis in its decision-making processes? 2. Can you describe the team structure and dynamics of the Product Marketing team? 3. How does the company support the professional development and growth of its employees? 4. What are the key challenges facing the company in the competitive landscape, and how does this role contribute to addressing them? 5. How does the company measure the success and impact of its market intelligence and competitive analysis efforts? ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company's success. 📌 Next Steps for Applicants - To apply for this position: 1. Submit your application through this link: 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills 4. Familiarize yourself with Posit's products, mission, and company culture before the interview 5. Follow up with the hiring manager after your interview to express your interest in the role and the company ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.