Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Mastercard

🔹 Location: Prague, Czechia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing strategies for fintech products
• Managing paid campaigns across various digital platforms to drive traffic and generate leads
• Overseeing event planning and execution for brand awareness and customer engagement
• Creating and managing marketing materials, ensuring consistency with brand voice and positioning
• Collaborating with cross-functional teams to align marketing strategies with product launches and goals

ASSUMPTION: This role requires a strong background in digital marketing, event planning, and project management. The ideal candidate will have experience in B2B marketing or with technical products, and be comfortable working in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Develop and implement marketing strategies to promote fintech products across digital platforms, including website, social media, and email marketing

✅ Manage paid campaigns (PPC, display ads, paid social) to drive traffic and generate leads and online sales

✅ Oversee the planning and execution of events, both online and in-person, to increase brand awareness and engage with potential customers

✅ Create and manage marketing materials, ensuring consistency with the brand voice and positioning

✅ Work closely with the product team to ensure marketing strategies align with product launches, updates, and key features

✅ Collaborate with internal teams to ensure consistent communication of product messaging and goals

✅ Analyze and report on the effectiveness of marketing campaigns, adjusting strategies as necessary to meet KPIs

✅ Foster strong relationships with external partners, vendors, and media outlets to expand reach and ensure campaign success

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong communication, project management, and analytical skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in marketing, product marketing, or a related field (2-5 years)

Required Skills:

• Strong experience in digital marketing, including paid campaigns (PPC, display ads, paid social), SEO, and email marketing
• Demonstrated ability to plan and execute events, both virtual and live
• Expertise in social media marketing across various platforms (LinkedIn, Twitter, Facebook, Instagram, etc.)
• Exceptional project management skills with the ability to juggle multiple tasks and deadlines
• Excellent written and verbal communication skills
• Ability to work cross-functionally with different teams, including product, sales, and design
• Analytical mindset with the ability to measure, analyze, and improve marketing campaign performance

Preferred Skills:

• Experience in B2B marketing or with technical products
• Knowledge of marketing automation tools and CRM platforms

ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio can also be considered. Familiarity with the fintech industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $80,000 and $120,000 per year, based on industry standards for a mid-senior level marketing role in Prague. This range is inclusive of base salary only and may not include variable compensation, such as annual bonuses or equity awards.

Benefits:

• Health, dental, and vision insurance
• 401(k) matching and employee stock purchase plan
• Paid time off and flexible work arrangements
• Employee discounts and perks

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM). Occasional evening and weekend work may be required to support events or campaigns.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and qualifications. The benefits listed are subject to change and may vary based on the employee's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the financial services and technology industries, providing digital payment solutions and processing services to consumers, financial institutions, merchants, governments, and businesses worldwide.

Company Size: Mastercard is a large, publicly-traded corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Mastercard was founded in 1966 and has since grown to become a leading global payments and technology company.

Company Description:

• Mastercard powers economies and empowers people in over 200 countries and territories worldwide
• Offers a wide range of digital payment choices, making transactions secure, simple, smart, and accessible
• Supports a sustainable economy where everyone can prosper through innovative technology and partnerships

Company Specialties:

• Global digital payments and commerce
• Technology and innovation
• Innovative mobile payment solutions
• Processing

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard's extensive global presence and diverse product offerings provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution. The ideal candidate will have 2-5 years of experience in marketing, product marketing, or a related field.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing or a similar role within the organization.

Work Arrangement: This is an on-site role based in Prague, Czechia. However, flexible work arrangements, such as remote work or hybrid models, may be considered for the right candidate.

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to work on diverse projects and teams across the organization
• Access to professional development and training programs

ASSUMPTION: The mid-senior level of this role offers ample opportunities for career growth and development within Mastercard, given the company's size and global presence.

🌍 Location & Work Environment

Office Type: Mastercard's Prague office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 2000 Purchase St, Purchase, NY 10577, US; Chausee de Tervuren 198A, Waterloo, 1410, BE; 3 Fraser Street, Level 17, Duo Tower, Singapore, 189352, SG; Sheikh Zayed Road, Dubai, -, AE; 801 Brickell Ave, Miami, Florida 33131, US; 108 Gloucester Rd, Wan Chai, Hong Kong, HK; 959 Skyway Rd, San Carlos, CA 94070, US; 121 Bloor St E, Toronto, ON M4W 3M5, CA; 2200 Mastercard Blvd, O'Fallon, MO 63368, US; Jalan Asia Afrika, Jakarta, Jakarta 10270, ID; 34 James Craig Rd, Sydney, NSW 2039, AU; 23 Leoforos Vasilissis Sofias, Athens, Attica 106 74, GR; North Sathon Road, Sathon, Bangkok City 10120, TH; Mehrauli Gurgaon Road, Gurugram, HR 122002, IN; Praca das Nacoes Unidas, Sao Paulo, SP 01449-010, BR; Paseo de la Reforma 250, Cuauhtemoc, CDMX 06600, MX; 225 Franklin St, Boston, Massachusetts 02110, US; 150 5th St, New York, NY 11101, US; 475 Howe St, Vancouver, British Columbia V6C 2B3, CA; 3 Fraser Street, Downtown Core, Central Singapore Community Development Council 189352, SG; Túnel do Marquês de Pombal, Lisbon, 1070, PT; Bandra Kurla Complex Road, Mumbai, Maharashtra, IN; Carrera 11, Ofc. 801, Bogota, CO; 2005C Cornich El Nile, Cairo, 1121, EG; Al Faisaliah Tower, Riyadh, 11586, SA; 675 Ponce de Leon Ave NE, Atlanta, Georgia 30308, US; Istanbul, TR; Almaty, KZ; Wipplingerstraße 30, Vienna, 1010, AT; Taunusanlage, Frankfurt, Hesse, DE; Via Turati 30, Milan, 20121, IT; Plac Europejski 1, Warsaw, Mazowieckie 00-844, PL; Kungsgatan, Stockholm, Jönköping County 111 56, SE; Ali Efendi Sokak, Fatih, Istanbul 34107, TR; Paseo de la Reforma, Miguel Hidalgo, Mexico City 6600, MX; Prins Hendrikkade 48, Amsterdam, North Holland 1012 AC, NL; 500 W Madison St, 9D, Chicago, Illinois 60661, US; 4250 Fairfax Dr, 9th Floor, Arlington, Virginia 22203, US

Geographic Context:

• Prague, Czechia offers a high quality of life, affordable cost of living, and a vibrant cultural scene
• The city is well-connected by public transportation and has a growing tech industry
• Mastercard's global presence provides opportunities for international travel and collaboration

Work Schedule: Standard business hours with occasional flexibility for events or campaigns

ASSUMPTION: The modern, collaborative work environment at Mastercard's Prague office fosters innovation and creativity, while the city's high quality of life and affordable cost of living make it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final round interviews with senior leadership or other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Marketing and digital marketing skills
• Event planning and project management experience
• Cross-functional collaboration and communication skills
• Analytical mindset and problem-solving abilities
• Alignment with Mastercard's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and digital marketing experience
• Demonstrate your ability to manage multiple projects and meet deadlines
• Showcase your understanding of the fintech industry and Mastercard's products and services
• Prepare questions to ask during the interview to showcase your interest in the role and company

ATS Keywords: Product Marketing, Digital Marketing, Event Planning, Marketing Strategy, Campaign Management, Cross-Functional Collaboration, Analytical Skills, Fintech, Mastercard

ASSUMPTION: The application process for this role is likely to be competitive, given Mastercard's strong brand and the attractive nature of the position. Tailoring your application materials and preparing thoroughly for interviews will be crucial for success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Event planning and management tools (e.g., Eventbrite, Cvent, Bizzabo)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics and reporting tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)

ASSUMPTION: Familiarity with industry-standard marketing automation tools, CRM platforms, and project management tools will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Doing the right thing
• Staying true to our roots
• Innovating in every step
• Collaborating at the highest level
• Taking ownership of our work

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making
• Continuous learning and professional development
• Results-oriented and goal-focused

Self-Assessment Questions:

• Do you align with Mastercard's core values and company culture?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you have experience working cross-functionally with diverse teams?
• Are you comfortable using data and analytics to inform marketing strategies and measure campaign performance?
• Do you have a proven track record of successful event planning and management?

ASSUMPTION: Mastercard's company culture emphasizes innovation, collaboration, and a results-oriented work style. Candidates who align with these values and are comfortable working in a fast-paced, dynamic environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and stakeholders with varying priorities and expectations
• Adapting to changes in marketing strategies, product launches, or event plans
• Keeping up with industry trends and best practices in digital marketing and event planning
• Balancing tactical execution with strategic planning and long-term vision

ASSUMPTION: The fast-paced nature of this role and the need to balance tactical execution with strategic planning may present challenges for some candidates. Strong project management skills and the ability to adapt to change will be crucial for success.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on event planning and management, as well as cross-functional collaboration
• Fintech marketing roles may require a deeper understanding of technical products and industry trends, compared to more general marketing positions
• Career progression in marketing typically involves moving into senior roles or specializing in a specific marketing discipline, such as digital marketing or product marketing

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on event planning, cross-functional collaboration, and the fintech industry sets it apart. Candidates should consider their career goals and preferences when comparing this role to similar opportunities.

📝 Sample Projects

• Planning and executing a virtual event for a product launch, including coordinating with speakers, vendors, and attendees
• Developing and implementing a targeted digital marketing campaign to drive leads and sales for a new fintech product
• Creating and managing marketing materials for a rebranding initiative, ensuring consistency with the updated brand voice and positioning

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, from event planning and management to digital marketing and branding initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role collaborate with other departments, such as product, sales, and design?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• What opportunities are there for professional development and growth within the marketing department?
• How does Mastercard support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and digital marketing experience, as well as any event planning or project management skills
• Write a cover letter that demonstrates your understanding of the fintech industry and Mastercard's products and services, as well as your enthusiasm for the role
• Prepare for interviews by researching Mastercard's company culture and values, as well as the specific requirements of this role
• Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.