📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Pagefreezer
🔹 Location: Vancouver, British Columbia, Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for Pagefreezer's products
- Collaborating with cross-functional teams to drive product adoption, revenue growth, and customer engagement
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating sales enablement materials and training to support the sales team
- Representing Pagefreezer at webinars and events as a product ambassador
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work independently in a remote setting. Experience in B2B SaaS product marketing, particularly in compliance-related products, is highly desirable.
📋 Key Responsibilities
✅ Understand the market by conducting customer research, analyzing industry trends, and assessing the competitive landscape
✅ Craft compelling product positioning, messaging, and value propositions that resonate with target audiences
✅ Develop and execute go-to-market plans for product launches, including marketing campaigns, sales enablement, and customer engagement strategies
✅ Create sales enablement tools and training materials to support the sales team in closing deals faster
✅ Collaborate with demand generation and content marketing teams to create targeted campaigns that drive product awareness and adoption
✅ Represent Pagefreezer at webinars and events, and champion the product story internally and externally
ASSUMPTION: This role requires a strong understanding of the product, market, and customer needs. The ability to translate technical capabilities into compelling benefits is crucial for success in this role.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years in a B2B SaaS product marketing role, with proven success in GTM strategy, sales enablement, and positioning across multiple product lines
Required Skills:
- Proven ability to lead market segmentation, buyer research, and GTM planning
- Strong cross-functional influence and communication skills
- Experience in sales enablement and creating sales tools
- Proficient in market and competitive intelligence gathering and analysis
- Excellent writing and presentation skills
- Proficient in using tools like HubSpot CRM, HubSpot Marketing Suite, Google Workspace, and Excel
- Ability to work independently and manage multiple projects simultaneously
- Experience using or experimenting with AI tools to improve productivity
Preferred Skills:
- Experience in compliance-related products
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B SaaS product marketing, particularly in compliance-related products, will have a strong advantage in this role. Familiarity with AI and automation tools is also beneficial.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 CAD per year. Total compensation depends on experience, skills, and location and includes non-cash rewards.
Benefits:
- Extended Health Benefits
- $600 Annual Lifestyle Spending Account
- 9 mental health/sick days
- Volunteer Paid Time Off
- Group RRSP/TFSA
- Retirement Savings Match
- Paid Time Off
- Monthly Work from Home Stipend
- Employee Stock Option Plan
- $1,000 Annual Learning Budget
- Remote first environment
- "Work from (Almost) Anywhere" policy
Working Hours: Full-time, with a flexible work schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role in Canada. The total compensation package may vary depending on the candidate's experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet. Pagefreezer specializes in website, social media, text message, and enterprise collaboration archiving solutions across various industries.
Company Size: 51-200 employees. As a mid-sized company, Pagefreezer offers a dynamic work environment with opportunities for growth and impact.
Founded: 2010. Pagefreezer has been providing archiving solutions for over a decade, with a focus on compliance, information governance, and digital preservation.
Company Description:
- Pagefreezer is a leading provider of website, social media, text message, and enterprise collaboration archiving solutions
- The company enables organizations to permanently preserve their online content and communications in evidentiary quality
- Pagefreezer's solutions are used for compliance with regulators, litigation preparedness, evidence capture, call center support, and competitive intelligence
Company Specialties:
- Website Archiving
- Web Records Management
- Website Retention
- Social Media Archiving
- Social Media Monitoring
- Social Media Retention
- Compliance
- Information Governance
- Digital Signature
- Legal Technology
- eDiscovery
- Electronic Records Management
- Data Loss Prevention
- Enterprise Collaboration Platforms
- Internal Social Media
- Enterprise Social Media
- Sentiment Analysis
- Open Records Responses
- Data Security
- Financial Sector Compliance
- Legal Hold
- Legal Investigations
Company Website: http://www.pagefreezer.com
ASSUMPTION: Pagefreezer's focus on compliance and information governance makes it an attractive option for candidates interested in working in the legal or financial sectors.
📊 Role Analysis
Career Level: Mid to Senior level. This role offers an opportunity to make a significant impact on Pagefreezer's product marketing strategy and growth.
Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including Product, Sales, and Customer Success.
Work Arrangement: Remote solely. This role offers the flexibility to work from anywhere, with a focus on results and deliverables.
Growth Opportunities:
- As Pagefreezer continues to grow, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a leadership role
- The company offers a "Work from (Almost) Anywhere" policy, providing opportunities for candidates to work remotely from various locations
- Pagefreezer's focus on employee development and growth is reflected in its annual learning budget and commitment to supporting employee career advancement
ASSUMPTION: The remote work arrangement and growth opportunities make this role an attractive option for candidates seeking flexibility and career advancement.
🌍 Location & Work Environment
Office Type: Remote first. Pagefreezer's remote work policy allows employees to work from anywhere, with a focus on results and deliverables.
Office Location(s): Vancouver, BC (Headquarters), Breda, Netherlands, and Seattle, WA (USA)
Geographic Context:
- Vancouver, BC is a multicultural city with a mild climate, offering a high quality of life and numerous outdoor activities
- Breda, Netherlands is a historic city with a vibrant cultural scene and a strong focus on innovation and technology
- Seattle, WA is a major tech hub with a diverse economy and a strong focus on sustainability and environmental protection
Work Schedule: Full-time, with a flexible work schedule. Pagefreezer offers a remote work environment with a focus on results and deliverables.
ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive option for candidates seeking work-life balance and flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and cross-functional team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Market research and competitive analysis skills
- Product positioning and messaging abilities
- Cross-functional collaboration and communication skills
- Sales enablement and training expertise
- AI and automation experience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Pagefreezer's products and market position in your application materials
- Prepare examples of your market research, competitive analysis, and product positioning work to discuss during the interview
- Be ready to discuss your experience with AI and automation tools and how you've used them to improve productivity
ATS Keywords: Product Marketing, B2B SaaS, GTM strategy, sales enablement, compliance, AI, automation, market research, competitive analysis, product positioning
ASSUMPTION: Pagefreezer's hiring process is designed to assess candidates' skills and cultural fit for the role. The company values a human-centered approach to hiring and encourages applicants to showcase their unique skills and experiences.
🛠️ Tools & Technologies
- HubSpot CRM
- HubSpot Marketing Suite
- Google Workspace
- Excel
- AI and automation tools (e.g., ChatGPT and Gemini)
ASSUMPTION: Familiarity with HubSpot CRM, HubSpot Marketing Suite, Google Workspace, and Excel is required for this role. Experience with AI and automation tools is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Results-driven
- Flexible and adaptable
- Strong communicator
- Strategic thinker
- Team player
Self-Assessment Questions:
- How do you align with Pagefreezer's core values?
- How comfortable are you working remotely and managing your own time?
- How do you approach collaboration and communication with cross-functional teams?
- How do you stay up-to-date with market trends and competitive analysis?
- How have you used AI and automation tools to improve productivity in your previous roles?
ASSUMPTION: Candidates who align with Pagefreezer's core values and work style will be a strong fit for this role. The self-assessment questions are designed to help candidates evaluate their fit with the company's culture and work environment.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Balancing multiple projects and priorities may be challenging at times
- Keeping up with market trends and competitive analysis may require continuous learning and adaptation
- Collaborating with cross-functional teams may require strong communication and negotiation skills
ASSUMPTION: The remote work arrangement and fast-paced nature of the role may present challenges for some candidates. Strong self-motivation, time management, and communication skills are essential for success in this role.
📈 Similar Roles Comparison
- This role differs from traditional marketing roles in its focus on product marketing, sales enablement, and market research
- Pagefreezer's focus on compliance and information governance makes this role unique within the technology industry
- Candidates with experience in B2B SaaS product marketing, particularly in compliance-related products, will have a strong advantage in this role
ASSUMPTION: This role is unique within the technology industry, with a focus on compliance and information governance. Candidates with relevant experience in B2B SaaS product marketing will be well-positioned for success in this role.
📝 Sample Projects
- Conducting market research and competitive analysis to inform product positioning and messaging
- Developing and executing go-to-market plans for product launches, including marketing campaigns, sales enablement, and customer engagement strategies
- Creating sales enablement tools and training materials to support the sales team in closing deals faster
- Representing Pagefreezer at webinars and events, and championing the product story internally and externally
ASSUMPTION: These sample projects are designed to give candidates an understanding of the key responsibilities and deliverables for this role. The specific projects may vary depending on the candidate's experience and the company's needs.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support employee development and career advancement?
- What is the dynamic like working with cross-functional teams at Pagefreezer?
- How does the company approach work-life balance and employee well-being?
ASSUMPTION: These key questions are designed to help candidates evaluate their fit with the company's culture, work environment, and long-term growth plans. The interview is an opportunity for candidates to ask questions and gain a deeper understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your market research, competitive analysis, and product positioning work to discuss during the interview
- Be ready to discuss your experience with AI and automation tools and how you've used them to improve productivity
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
