Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Emerson

🔹 Location: Florham Park, New Jersey, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing the entire product lifecycle from concept to launch to phase-out
• Developing and implementing product roadmaps and strategies
• Collaborating with cross-functional teams, including Engineering, Marketing, Supply Chain, Operations, and Finance
• Conducting market research and analysis to identify opportunities and customer needs
• Leading brainstorming sessions and refining ideas into detailed product concepts and specifications

ASSUMPTION: This role requires a strong strategic approach, excellent leadership skills, and the ability to thrive in a dynamic, collaborative environment.

📋 Key Responsibilities

✅ New Product Development: Conduct market research, generate ideas, develop concepts, oversee prototyping, test and validate concepts, and plan product launches.

✅ Life Cycle Management: Manage product introduction, growth strategies, maturity management, decline strategies, and application/use case feature prioritization.

✅ Product Road Mapping: Define product vision and goals, create detailed timelines, set milestones, communicate with partners, and adapt the roadmap as needed.

✅ Product Requirements: Specify functional and non-functional requirements, understand user needs, outline technical specifications, and ensure regulatory compliance.

✅ Pricing, Forecasting, and Business Case: Conduct market analysis, develop pricing strategies, forecast sales, analyze costs, and create business cases.

✅ Subject Matter Expert for Collaterals Creation: Provide detailed product information, specifications, images, and purchase options.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, leadership, and analytical skills.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing

Experience: 10+ years of relevant experience in a technical sales or marketing environment with progressive levels of responsibility

Required Skills:

• Excellent leadership skills
• Advanced strategic selling/negotiation skills
• Proven analytical and written & oral communication skills
• Intermediate knowledge of MS Word, Excel, PowerPoint, etc.
• Ability to travel 60% of the time
• Authorized to work in the United States without sponsorship now and in the future

Preferred Skills:

• 10+ years' experience in technical sales or marketing environment with dynamic levels of responsibility

ASSUMPTION: This role requires a strong strategic approach, excellent leadership skills, and the ability to thrive in a dynamic, collaborative environment.

💰 Compensation & Benefits

Salary Range: $95,000 - $140,000 annually, commensurate with skills, talent, capabilities, and experience

Benefits:

• Medical Insurance
• Dental Coverage
• Vision Coverage
• Employee Assistance Program
• 401(k)
• Tuition Reimbursement
• Employee Resource Groups
• Recognition
• Flexible Time Off Plans
• Paid Parental Leave
• Vacation Leave
• Holiday Leave

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on the company's compensation philosophy and market data for similar roles in the New Jersey area.

📌 Applicant Insights

🔍 Company Context

Industry: Automation Machinery Manufacturing

Company Size: 10,001+ employees

Founded: Not specified

Company Description:

• Emerson is a leading global technology, software, and engineering company providing innovative solutions for customers in industrial and commercial markets.
• The company helps customers in essential industries solve big challenges by driving innovation that makes the world healthier, safer, smarter, and more sustainable.
• Emerson invests in employee development and offers competitive benefits plans, including medical insurance, 401(k), tuition reimbursement, and flexible time-off plans.

Company Specialties:

• Technology
• Engineering
• Empowering Digital Transformation
• Internet of Things
• Industrial Automation
• Home Comfort
• Sensors
• Software
• Food Quality Protection
• Operational Certainty
• Project Certainty
• Advanced Manufacturing
• Energy Efficiency
• Responsible Refrigeration
• Food Waste Solutions
• STEM
• and Sustainable Energy

Company Website: http://www.emerson.com

ASSUMPTION: Emerson is a large, global company with a strong focus on innovation and employee development.

📊 Role Analysis

Career Level: Mid-level to senior-level management

Reporting Structure: This role reports directly to the Director of Product Marketing and may have supervisory responsibilities over junior product marketing team members.

Work Arrangement: This role requires on-site work with the ability to travel up to 60% of the time.

Growth Opportunities:

• Potential career progression into senior leadership roles within the product marketing function or related areas.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• Access to training and development programs to enhance skills and advance career growth.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including career advancement and skill development.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 8027 Forsyth Blvd, St Louis, Missouri 63105, US

Geographic Context:

• The office is located in the St. Louis metropolitan area, offering a mix of urban and suburban living options.
• The area is known for its vibrant arts scene, professional sports teams, and numerous parks and recreational facilities.
• The office is conveniently located near major highways and public transportation options.

Work Schedule: Standard business hours with the flexibility to work remotely up to 40% of the time, as needed.

ASSUMPTION: The office environment is professional and collaborative, with opportunities for remote work to balance work-life demands.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the product marketing team
• Final interview with the director or senior leadership

Key Assessment Areas:

• Product marketing skills and experience
• Leadership and team management abilities
• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills.
• Research the company and industry to demonstrate your knowledge and enthusiasm for the role.

ATS Keywords: Product Marketing, Market Research, New Product Development, Cross-Functional Collaboration, Strategic Selling, Analytical Skills, Communication Skills, Leadership Skills, Pricing Strategy, Sales Forecasting, Business Case Development, Customer-Centric Approach, Cross-Functional Collaboration, Data-Driven Approach, Prototyping, Regulatory Compliance

ASSUMPTION: The interview process is thorough and designed to assess the candidate's skills, experience, and cultural fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required may vary depending on the team's preferences and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Safety & Quality
• Support Our People
• Customer Focus
• Continuous Improvement
• Collaboration
• Innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative environment?
• Are you comfortable working with cross-functional teams and stakeholders at various levels?
• Do you have strong leadership skills and the ability to influence others?
• Are you comfortable with data-driven decision-making and continuous improvement?

ASSUMPTION: Emerson values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous improvement.

⚠️ Potential Challenges

• High travel requirements (up to 60% of the time)
• Dynamic and fast-paced work environment that may require flexibility and adaptability
• Need to balance multiple projects and priorities simultaneously
• Potential exposure to hazardous materials or environments, depending on the specific product portfolio

ASSUMPTION: These challenges can be managed effectively with strong communication, time management, and safety awareness.

📈 Similar Roles Comparison

• This role is similar to other product marketing manager positions but may have a stronger focus on new product development and cross-functional collaboration.
• The industry-specific context may require a deeper understanding of automation machinery manufacturing and related technologies.
• Career path comparison may vary depending on the company's size, structure, and growth opportunities.

ASSUMPTION: This role offers a unique blend of product marketing, cross-functional collaboration, and new product development responsibilities.

📝 Sample Projects

• Developing a go-to-market strategy for a new 3-Way or 4-Way product line
• Conducting market research and analysis to identify opportunities and customer needs for an existing product portfolio
• Collaborating with engineering teams to refine product specifications and features based on customer feedback and market trends

ASSUMPTION: These sample projects illustrate the diverse and collaborative nature of the role, requiring strong leadership, communication, and analytical skills.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging product launch you've worked on and how you overcame any obstacles?
• How does the product marketing team collaborate with other departments, such as engineering and sales?
• What are the key priorities for this role in the first 90 days?
• How does Emerson support the growth and development of its product marketing team members?
• What is the company's approach to work-life balance, especially with the requirement to travel up to 60% of the time?

ASSUMPTION: These questions are designed to assess the role's responsibilities, work environment, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills.
• Research the company and industry to demonstrate your knowledge and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.