📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Backlight
🔹 Location: United States
🔹 Job Type: Remote
🔹 Category: 📦 Product Marketing
🔹 Date Posted: Thu Apr 03 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Working at the intersection of product, marketing, and sales to orchestrate high-impact go-to-market (GTM) launches.
- Shaping the company's messaging and positioning in the market.
- Supporting revenue-generating sales programs and marketing campaigns.
- Balancing creative marketing initiatives with data-driven strategies.
ASSUMPTION: This role requires a balance between creativity and analytical skills to effectively market the products and generate sales opportunities.
📋 Key Responsibilities
✅ Develop and own compelling product positioning and value proposition messaging that differentiates Backlight’s products in the market.
✅ Drive deeper engagement of Backlight products through educational content, including blog posts, product tips, and live streams.
✅ Launch and drive adoption of features that facilitate large-scale use of Backlight solutions.
✅ Collaborate with the marketing team to generate pipeline via content campaigns, field events, and webinars.
ASSUMPTION: The role will require close collaboration with various departments to ensure alignment of marketing efforts with overall business strategies.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field is typically desired.
Experience: 5+ years of experience in Product Marketing, with a particular focus on B2B SaaS solutions.
Required Skills:
- Strong communication skills for working across global teams and navigating cross-functional collaboration.
- Ability to learn new products and industries quickly—capable of diving into technical details.
- Proficiency in data-driven strategy and creative marketing initiatives.
Preferred Skills:
- Experience in developing and leveraging educational content to drive product engagement.
- Proficiency in sales programs and pipeline generation tactics.
ASSUMPTION: A comprehensive understanding of B2B SaaS products and market trends is essential for the effective execution of responsibilities.
💰 Compensation & Benefits
Salary Range: Not specified. Generally competitive based on experience and location.
Benefits:
- Health and wellness benefits
- Professional development resources
- Flexible working arrangements
Working Hours: Typical 40-hour workweek, with potential flexibility in scheduling.
ASSUMPTION: A standard benefits package is assumed, with potential for adjustments based on industry standards and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing primarily on media technology solutions.
Company Size: 201-500 employees, suggesting a mid-sized company with opportunities for impactful contributions.
Founded: 2021, with rapid growth due to innovative technological solutions.
Company Description:
- Backlight offers cloud-native SaaS products that enhance video and entertainment content lifecycle.
- Partners with video-forward organizations to resolve mission-critical business challenges.
- Backed by $200M in funding, showcasing stability and growth potential.
Company Specialties:
- Media & Entertainment Technology
- Cloud Native Technology
- Hyperdistribution & OTT Solutions
Company Website: http://www.backlight.co
ASSUMPTION: As a relatively new but well-funded company, Backlight is positioned for rapid growth, providing ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid to senior level, depending on the candidate’s experience and expertise.
Reporting Structure: Likely reports to the Head of Marketing or similar leadership role.
Work Arrangement: Primarily remote, offering flexibility and work-life balance.
Growth Opportunities:
- Potential for leadership roles within the marketing department.
- Opportunities to spearhead major marketing campaigns and initiatives.
- Professional development and learning in cloud-native and media technologies.
ASSUMPTION: This role is designed for professionals seeking to expand their influence and impact within a dynamic, fast-paced environment.
🌍 Location & Work Environment
Office Type: Remote, with occasional in-person meetings or team gatherings possible.
Office Location(s): Boston, Massachusetts, headquarters with a global remote team.
Geographic Context:
- Primarily remote work allows for flexible location options.
- Headquarters in Boston provides a cultural hub for occasional in-person activities.
- Work environment emphasizes collaboration using digital tools.
Work Schedule: Standard business hours with flexibility in managing schedules.
ASSUMPTION: Remote arrangements require strong self-discipline and effective communication skills to maintain team cohesion and productivity.
💼 Interview & Application Insights
Typical Process:
- Initial application via online portal or email.
- Pre-screening call with HR or recruiter.
- Technical interview or assessment of relevant skills.
- Final interview with hiring manager and/or team members.
Key Assessment Areas:
- Marketing strategy and execution capability
- Product positioning and messaging acumen
- Collaborative and cross-functional work experience
Application Tips:
- Highlight B2B SaaS marketing experience prominently.
- Demonstrate effective communication and team collaboration skills.
- Showcase examples of successful product launches and marketing strategies.
ATS Keywords: Product Marketing, B2B SaaS, Messaging, Positioning, Sales Programs, Content Creation
ASSUMPTION: The application process is competitive, focusing on candidates who can demonstrate comprehensive marketing expertise and a strategic mindset.
🛠️ Tools & Technologies
- CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Data analytics and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: A blend of traditional and digital marketing tools is assumed, supporting the diverse needs of a product marketing manager.
👔 Cultural Fit Considerations
Company Values:
- Innovation and forward-thinking in technology solutions.
- Collaboration across global and cross-functional teams.
- Commitment to customer success and satisfaction.
Work Style:
- Self-motivated and disciplined remote working capability.
- Strong communicator, both verbally and in writing.
- Team-oriented with a focus on collective success.
Self-Assessment Questions:
- Do I have a strong foundation in B2B SaaS marketing strategies?
- Am I comfortable working remotely and managing self-driven tasks?
- Can I effectively communicate and collaborate with cross-functional teams?
ASSUMPTION: Candidates who thrive in innovative and dynamic environments and can self-manage will excel in this company culture.
⚠️ Potential Challenges
- Managing a remote team with varying time zones.
- Maintaining cohesive media narratives across product lines.
- Keeping abreast of rapidly evolving industry trends.
- Navigating and influencing cross-departmental priorities.
ASSUMPTION: The challenges listed are based on common experiences in remote and tech-focused roles that demand agility and strong strategic vision.
📈 Similar Roles Comparison
- Product Manager roles focus more on product development than marketing.
- Marketing Manager positions may not require as much technical product understanding.
- Business Development roles prioritize sales over marketing strategies.
ASSUMPTION: Understanding of both product management and marketing is crucial, making this role unique in its dual focus.
📝 Sample Projects
- Developing a GTM strategy for a new SaaS product line.
- Leading a cross-functional team to align product positioning across global markets.
- Creating and distributing educational content to enhance user engagement.
ASSUMPTION: The projects highlighted typically match those encountered in high-impact marketing roles within technology companies.
❓ Key Questions to Ask During Interview
- What are the metrics for success in this role?
- How does the marketing team collaborate with product development?
- What are the anticipated challenges for the coming year?
- How does the company support remote employee engagement?
- What is the vision for Backlight products over the next few years?
ASSUMPTION: These questions are designed to gauge company culture, strategic direction, and support mechanisms in place for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application directly through the company website or linked application portal.
- Ensure your resume highlights relevant B2B SaaS marketing experience.
- Prepare for a pre-screening call focusing on your product marketing expertise.
- Practice explaining your ideas succinctly for the technical interview phase.
- Research Backlight’s product lines to understand their unique market positions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
