📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Gong.io
🔹 Location: Chicago | New York City | Salt Lake City | San Francisco
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and executing go-to-market strategies for core product areas
- Collaborating cross-functionally with Product, Sales Engineering, Enablement, Customer Success, Demand Gen, and Customer Growth
- Driving product launches, field enablement, and strategic inputs to support adoption and expansion
- Bringing customer and market insights into roadmap discussions to inform product direction
ASSUMPTION: This role requires a strong understanding of B2B SaaS go-to-market strategies and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Own messaging and positioning for your product area, aligned to buyer needs and business goals
✅ Drive go-to-market launches in partnership with Product, Marketing, and field teams, ensuring internal readiness and external impact
✅ Build customer and market understanding through interviews, sales feedback, product usage, and market research to inform strategy and content
✅ Monitor competition, track trends, and analyze win/loss insights to contribute to messaging that keeps our story sharp and differentiated
✅ Inform product direction by bringing customer and market insights into roadmap discussions, validating early ideas, and supporting naming and packaging decisions
✅ Equip field teams with compelling collateral, sales tools, and enablement materials for Sales Engineering, Enablement, and Customer Success
✅ Support adoption and expansion by collaborating with Demand Gen and Customer Growth to drive awareness, usage, and post-launch growth through targeted campaigns and content
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively convey complex ideas to various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-6 years in B2B SaaS go-to-market roles, such as product marketing, solution marketing, sales enablement, or solutions consulting at enterprise software companies
Required Skills:
- Proven experience in technical product launch execution
- Clear and persuasive communication with both technical and business audiences
- Cross-functional team collaboration with Product, Sales Engineering, Enablement, Customer Success, Demand Gen, and Customer Growth
- Deep customer understanding and ability to translate customer needs into messaging, content, and campaigns
- Ownership and strategic initiative, with comfort in ambiguity and ability to drive clarity and data-backed recommendations
- Operational rigor and independence, with high organization and attention to detail
Preferred Skills:
- Familiarity with AI and enterprise technology
ASSUMPTION: While not required, familiarity with AI and enterprise technology would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $106,350 - $157,000 USD per year
Benefits:
- Medical, dental, and vision plans
- Wellbeing Fund - flexible wellness stipend
- Mental health benefits with covered therapy and coaching
- 401(k) program
- Education and learning stipend
- Flexible vacation time
- Paid parental leave
- Company-wide recharge days each quarter
- Work from home stipend
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2015
Company Description:
- Gong empowers everyone on the modern revenue team to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends and driving impactful decisions and actions.
- The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows that are essential for business success.
- More than 4,000 companies around the world rely on Gong to unlock their revenue potential.
Company Specialties:
- Revenue Intelligence
- AI-powered Sales Coaching
- Customer Success
Company Website: http://www.gong.io
ASSUMPTION: Gong is a well-established company in the software development industry, focusing on revenue intelligence and AI-powered sales coaching.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with potential for growth and advancement
Reporting Structure: This role reports directly to the Senior Director of Product Marketing
Work Arrangement: Remote OK, with the option to work from one of Gong's offices in Chicago, New York City, Salt Lake City, or San Francisco
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior or director-level role
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to collaborate with and learn from experienced professionals in the field
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): Chicago, New York City, Salt Lake City, San Francisco
Geographic Context:
- Gong's offices are located in major cities with vibrant tech scenes and diverse communities
- Each location offers easy access to public transportation, dining, and entertainment options
- The company culture is collaborative and inclusive, with a strong focus on work-life balance
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: Gong's hybrid work environment offers a balance between remote work and in-person collaboration, with a focus on flexibility and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical assessment or case study
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Senior Director of Product Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Gong's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with go-to-market strategies
- Research Gong's products and competitors to demonstrate your understanding of the market and the role
ATS Keywords: Product Marketing, Go-to-Market, B2B SaaS, Cross-functional Collaboration, Customer Understanding, Messaging, Positioning, Market Research, Technical Product Launch, Communication, Operational Rigor, Strategic Initiative, AI Familiarity
ASSUMPTION: Gong's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on problem-solving and analytical skills.
🛠️ Tools & Technologies
- Gong's proprietary Revenue AI Platform
- Salesforce
- Marketo
- Google Workspace
- Asana
ASSUMPTION: This role requires proficiency in Gong's proprietary Revenue AI Platform, as well as familiarity with common marketing and sales tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-first mindset
- Data-driven decision-making
- Inclusive and collaborative culture
- Continuous learning and improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a strong customer-first mindset and a passion for understanding customer needs?
- Are you comfortable working with data and using it to inform decision-making?
- Do you thrive in a collaborative and inclusive work environment?
- Are you results-focused and action-oriented, with a strong desire to drive business growth?
ASSUMPTION: Gong values candidates who are customer-focused, data-driven, collaborative, and results-oriented, with a strong desire to learn and grow in a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams, including technical stakeholders
- Keeping up with industry trends and competitor activities in the rapidly evolving AI and revenue intelligence space
- Balancing remote work and in-person collaboration in a hybrid work environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Product Marketing Manager (Gong) vs. Product Marketing Manager (Competitor)
- Gong focuses on revenue intelligence and AI-powered sales coaching, while competitors may have broader product portfolios
- Gong's role requires a strong understanding of AI and enterprise technology, while competitors may not
- Gong offers a more focused and specialized product marketing role, compared to competitors with broader product portfolios
- Industry-specific context
- Gong operates in the revenue intelligence and AI-powered sales coaching space, which is a niche within the broader software development industry
- This role requires a deep understanding of the revenue intelligence and AI-powered sales coaching market, as well as the ability to work effectively with sales and customer success teams
- Career path comparison
- Gong offers a clear career path for product marketing professionals, with opportunities for growth and advancement within the company
- Gong's career paths may differ from those of competitors, depending on the company's size, structure, and growth trajectory
ASSUMPTION: This role is unique to Gong, with a focus on revenue intelligence and AI-powered sales coaching, and offers a clear career path for product marketing professionals.
📝 Sample Projects
- Developing a go-to-market strategy for a new feature release, including messaging, positioning, and launch coordination with cross-functional teams
- Conducting market research to understand customer needs, preferences, and pain points, and using insights to inform product direction and marketing strategy
- Creating high-impact content, such as blog posts, case studies, and sales enablement materials, to drive adoption and expansion of Gong's products
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, from strategic planning and market research to content creation and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging go-to-market launch you've led, and how you overcame any obstacles?
- How do you stay up-to-date with industry trends and competitor activities in the rapidly evolving AI and revenue intelligence space?
- Can you provide an example of a time when you used data to inform a strategic decision, and what was the outcome?
- How do you collaborate effectively with cross-functional teams, including technical stakeholders?
- What opportunities do you see for growth and advancement in this role, and how do you plan to take advantage of them?
ASSUMPTION: These interview questions are designed to assess candidates' problem-solving skills, industry knowledge, and cultural fit, with a focus on their ability to thrive in a dynamic, fast-paced work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on product marketing, go-to-market strategies, and cross-functional collaboration
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with go-to-market strategies
- Research Gong's products and competitors to demonstrate your understanding of the market and the role
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
