Product Marketing Manager

📌 Core Information - Job Title: Product Marketing Manager - Company: The ECA International Group - Location: London, United Kingdom - Job Type: Hybrid (2 days/week in office) - Category: Marketing - Date Posted: May 2, 2025 - Experience Level: 2-5 years - Remote Status: Hybrid 🚀 Job Overview Key aspects of this role include: - Developing and executing go-to-market strategies for new and existing products - Crafting compelling product messaging and positioning - Conducting market research and analysis to inform product marketing initiatives - Collaborating with cross-functional teams to drive product adoption and engagement - Creating engaging marketing materials and sales enablement tools ASSUMPTION: This role requires a strong understanding of product marketing principles, as well as excellent communication and analytical skills. Candidates should be comfortable working in a fast-paced, collaborative environment and have experience in product marketing, brand management, or a related field. 📋 Key Responsibilities - Develop and execute comprehensive go-to-market plans for new product launches, ensuring seamless alignment across cross-functional teams. - Craft clear, compelling product messaging that highlights key differentiators and resonates with the target audience. - Conduct thorough market analysis to understand customer needs, industry trends, and competitive landscapes, using insights to guide product marketing initiatives. - Work closely with Product Management, Sales, and Customer Success teams to maintain cohesive communication and alignment on product goals. - Create engaging marketing materials—case studies, brochures, videos, sales enablement tools—to drive product adoption and support sales efforts. - Gather feedback and insights from customers to inform both product development and marketing strategies. - Plan and execute multi-channel marketing campaigns to drive product awareness, adoption, and revenue growth. - Track and analyze key product marketing metrics to measure success, identify areas for improvement, and optimize strategies. ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis. Candidates should be comfortable working with data and using it to inform their decision-making. 🎯 Required Qualifications - Education: Relevant marketing qualification (e.g., CIM, IDM) or equivalent experience is desirable. - Experience: Proven experience in product marketing, brand management, or a related field. Demonstrated success with product launches and go-to-market strategies. Background in SaaS, HR Tech, or technology sectors is a plus. - Required Skills: - Strong understanding of positioning, messaging, and customer segmentation - Excellent written and verbal communication skills, with the ability to craft compelling narratives and sales enablement materials - Ability to translate data into actionable insights, driving informed decision-making - Skilled at managing multiple projects simultaneously, prioritizing effectively to meet deadlines - Familiarity with CRM platforms, email marketing software, and analytics tools (e.g., HubSpot) is desirable - Preferred Skills: - Experience working with a global team - Familiarity with the HR Tech or mobility industry ASSUMPTION: This role requires a strong foundation in marketing principles, as well as experience in product marketing or a related field. Candidates with a background in SaaS, HR Tech, or technology sectors may have an advantage. 💰 Compensation & Benefits - Salary Range: £45,000 - £60,000 per annum (based on experience and industry standards for a Product Marketing Manager role in London) - Benefits: - Enhanced Stakeholder Pension Contribution - 25 days annual leave - Health, Life Insurance + EAP Wellbeing Support - Eligible for Annual Bonus Scheme - Long Service Awards - ClassPass Membership - Enhanced Family Leave - Up to £1,000 per year for personal development & training - Season Ticket Loan - Flexible/Hybrid Work Environment - Cycle to Work Scheme - Free Eye Test - Working Hours: Full-time (40 hours/week) with flexible working hours and a hybrid work arrangement (2 days/week in office) ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role in London. The benefits listed are based on the information provided in the job description. 📌 Applicant Insights 🔍 Company Context - Industry: Human Resources Services, specifically global mobility technology solutions - Company Size: 51-200 employees - Founded: 1971 - Company Description: ECA provides leading global mobility technology solutions, data, and expertise to help organizations effectively manage compensation and benefits for their internationally mobile workforce. Their comprehensive suite of solutions coupled with superior service enables them to meet mobility goals and drive transformation to support ever-evolving business and talent priorities. - Company Specialties: Global mobility, Assignment Management System, GM compensation & benefits, Best-in-class data, Consultancy & Advisory, GM programme design, Remuneration modelling, Cost projections, Benchmarking, All types of international moves, Policy, Programme transformation, Leading GM tech solutions, GM training, Exceptional customer service, and SaaS - Company Website: eca.global ASSUMPTION: ECA International is a well-established company in the global mobility industry, offering a range of services and solutions to help organizations manage their internationally mobile workforce. Their comprehensive suite of products and services sets them apart in the industry. 📊 Role Analysis - Career Level: Mid-level marketing role with opportunities for growth and development - Reporting Structure: This role reports directly to the Group Marketing Director and works closely with cross-functional teams, including Product Management, Sales, and Customer Success. - Work Arrangement: Hybrid work arrangement, with 2 days/week in the office at their Head Office in Holborn, London. - Growth Opportunities: - Opportunities to work on high-impact projects and contribute to the company's growth and success - Potential to take on more responsibilities and advance within the marketing team - Exposure to a global team and international markets ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, collaborative environment and make a significant impact on the company's product success. Candidates should be comfortable working in a dynamic, ever-changing environment and have a strong desire to learn and grow. 🌍 Location & Work Environment - Office Type: Modern, collaborative workspace with breakout areas, comfortable seating, and cool décor - Office Location(s): 16 Great Queen Street, London, WC2B 5DG, GB - Geographic Context: London, United Kingdom – a vibrant, multicultural city with a thriving business ecosystem - Work Schedule: Flexible working hours with a hybrid work arrangement (2 days/week in office) ASSUMPTION: The office environment at ECA International is designed to foster collaboration and creativity, with comfortable spaces for working and relaxing. The location in Holborn, London, offers easy access to public transportation and a wide range of amenities. 💼 Interview & Application Insights - Typical Process: 1. Online application submission 2. Phone/Video screen 3. In-person or video interview with the hiring manager 4. Final interview with the team 5. Offer and onboarding - Key Assessment Areas: Product marketing skills, communication, analytical thinking, project management, and cultural fit - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Showcase your understanding of product marketing principles and your ability to craft compelling narratives - Demonstrate your analytical skills and ability to translate data into actionable insights - Prepare examples of your past work that showcase your creativity and attention to detail ASSUMPTION: The interview process at ECA International is designed to assess candidates' skills and cultural fit for the role. Candidates should be prepared to discuss their relevant experience and demonstrate their understanding of product marketing principles. 🛠️ Tools & Technologies - CRM platforms (e.g., HubSpot) - Email marketing software (e.g., Mailchimp) - Analytics tools (e.g., Google Analytics) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Microsoft Teams, Slack) ASSUMPTION: The tools and technologies required for this role are standard for a product marketing position. Candidates should be comfortable using CRM platforms, email marketing software, and analytics tools to track and analyze key product marketing metrics. 👔 Cultural Fit Considerations - Company Values: Expert advice, fully-integrated solutions, global mobility, assignment management system, GM compensation & benefits, best-in-class data, consultancy & advisory, GM programme design, remuneration modelling, cost projections, benchmarking, all types of international moves, policy, programme transformation, leading GM tech solutions, GM training, exceptional customer service, and SaaS - Work Style: Collaborative, customer-focused, proactive, flexible, detail-oriented - Self-Assessment Questions: - How do you stay up-to-date with industry trends and customer needs? - Can you provide an example of a time when you had to adapt to changing business needs? - How do you ensure high-quality deliverables in a fast-paced environment? ASSUMPTION: ECA International values a collaborative, customer-focused work environment. Candidates should be comfortable working in a team and have a strong desire to understand and advocate for customer needs and preferences. ⚠️ Potential Challenges - Balancing multiple projects and deadlines in a fast-paced environment - Keeping up with industry trends and customer needs in a rapidly evolving market - Collaborating effectively with cross-functional teams to drive product adoption and engagement ASSUMPTION: This role may present challenges in terms of managing multiple projects and deadlines, as well as staying up-to-date with industry trends and customer needs. Candidates should be comfortable working in a fast-paced environment and have strong project management and communication skills. 📈 Similar Roles Comparison - Product Marketing Manager (Tech Company): This role is similar to a Product Marketing Manager role in a tech company, with a focus on driving product adoption and engagement through go-to-market strategies and compelling messaging. However, this role is specific to the global mobility industry and requires a strong understanding of HR Tech or mobility-specific products and services. - Brand Manager (Consumer Goods): This role is similar to a Brand Manager role in consumer goods, with a focus on crafting compelling brand messaging and positioning. However, this role is specific to the global mobility industry and requires a strong understanding of product marketing principles and a data-driven approach to decision-making. ASSUMPTION: This role is similar to other product marketing roles in terms of its focus on go-to-market strategies and compelling messaging. However, it is specific to the global mobility industry and requires a strong understanding of HR Tech or mobility-specific products and services. 📝 Sample Projects - Developing a go-to-market strategy for a new Assignment Management System product launch - Conducting market research to understand customer needs and preferences for GM compensation & benefits services - Creating engaging marketing materials—case studies, brochures, videos, sales enablement tools—to drive product adoption and support sales efforts for a range of global mobility technology solutions ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role. The specific projects will vary depending on the company's product portfolio and market needs. ❓ Key Questions to Ask During Interview - Can you describe the company's product portfolio and how this role fits into the overall marketing strategy? - How does the company support the professional development and growth of its employees? - What are the key priorities for this role in the first 30, 60, and 90 days? - How does the company measure the success of its product marketing initiatives? - What are the biggest challenges facing the global mobility industry, and how does this role contribute to addressing them? ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the industry. Candidates should ask thoughtful, insightful questions that demonstrate their interest in and understanding of the position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare examples of your past work that showcase your creativity and attention to detail - Practice common interview questions and prepare thoughtful, insightful questions to ask the interviewer - Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.