Product Marketing Manager

📌 Core Information - Job Title: Product Marketing Manager - Company: Beyond Identity - Location: New York, New York - Job Type: Hybrid (3 days/week in-office) - Category: Product Marketing - Date Posted: April 15, 2025 - Experience Level: 3-5 years - Remote Status: On-site/Hybrid 🚀 Job Overview Key aspects of this role include: - Developing foundational go-to-market assets - Executing high-impact product launches - Collaborating cross-functionally with various teams - Creating compelling messaging and narratives ASSUMPTION: This role requires a strong self-starter with a curiosity for the product, market, and target audience. Excellent communication skills and the ability to work with multiple stakeholders are crucial. 📋 Key Responsibilities - Content Creation: Blogs, whitepapers, web pages, sales collateral, email templates, and press releases - Messaging & Positioning: Turn complex technical product insights into targeted, compelling narratives - Cross-Functional Collaboration: Work with product, sales, marketing, and partnerships teams to execute on product launch plans - Sales Enablement: Enable the sales team and partners with assets and training - Segmentation & Messaging: Drive segmentation-specific messaging and differentiated positioning of Beyond Identity’s product portfolio - Case Studies: Build compelling case studies with customers - Campaign Execution: Collaborate with demand generation, design, and operations teams to define and execute successful marketing campaigns - Performance Tracking: Track and measure the performance of marketing assets and use data to inform optimizations and future efforts ASSUMPTION: This role involves a mix of strategic thinking and tactical execution. The ideal candidate will be comfortable with both high-level planning and day-to-day project management. 🎯 Required Qualifications - Education: Bachelor's degree or equivalent experience - Experience: 3-5 years of product marketing experience at a B2B technology company, with 2-3 years specifically in cybersecurity or Identity and Access Management (IAM) - Required Skills: - Exceptional communication skills – written and verbal - Demonstrated technical fluency - Proven ability to work cross-functionally and manage input from multiple stakeholders - Experience at a startup or early-stage company - Preferred Skills: - Familiarity with marketing automation tools (e.g., Marketo, HubSpot) - Experience with project management tools (e.g., Asana, Trello) ASSUMPTION: Given the role's focus on content creation and cross-functional collaboration, strong writing and communication skills are non-negotiable. Technical curiosity and the ability to learn new technologies quickly are also essential. 💰 Compensation & Benefits - Salary Range: $145,000 - $160,000 per year (New York, NY) + equity + benefits - Benefits: - Unlimited PTO plus 13 Paid Company Holidays - Generous Medical, Dental, and Vision Plans - HRA Account ($3,500/year for employee, $6,000/year for employee and dependent(s)) - Paid Parental Leave - 401K Plan - Supportive Remote Work Options - Convenient Office Locations (New York and Dallas) - Fun Company Events - Competitive Salary + Equity Compensation Packages - Weekly company meetings led by the CEO - Working Hours: Full-time (40 hours/week) ASSUMPTION: The salary range provided is specific to New York, NY. For other locations, the range may differ. Benefits are comprehensive and designed to support employee well-being and work-life balance. 📌 Applicant Insights 🔍 Company Context - Industry: Computer and Network Security - Company Size: 51-200 employees - Founded: 2020 - Company Description: - Beyond Identity is revolutionizing digital access for organizations - Its suite of passwordless, phishing-resistant, and Zero Trust Authentication solutions improves security and user experience - The platform delivers continuous risk-based authentication and ensures only valid users and secure devices gain or maintain access to critical resources - Company Specialties: IAM, Identity Security, and Identity and Access Management - Company Website: Beyond Identity ASSUMPTION: Beyond Identity is a fast-growing startup focused on innovative cybersecurity solutions. Its culture likely values agility, innovation, and collaboration. 📊 Role Analysis - Career Level: Mid-level to senior - Reporting Structure: Reports to the Director of Product Marketing - Work Arrangement: Hybrid (3 days/week in-office) - Growth Opportunities: - Potential to grow within the marketing team as the company expands - Opportunities to work on various products and projects ASSUMPTION: This role offers a unique opportunity to grow with a fast-growing startup in the cybersecurity industry. As the company expands, there will likely be opportunities for career advancement. 🌍 Location & Work Environment - Office Type: Hybrid (3 days/week in-office) - Office Location: New York, New York - Geographic Context: - New York, NY is a major tech hub with a vibrant startup scene - The office is located in Midtown Manhattan, offering easy access to public transportation and various amenities - Work Schedule: Full-time (40 hours/week) with flexible hours and unlimited PTO ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote work. The New York office location provides easy access to various resources and networking opportunities. 💼 Interview & Application Insights - Typical Process: Phone screen → Technical assessment → On-site interview → Final decision - Key Assessment Areas: Communication skills, technical fluency, problem-solving, and cultural fit - Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills - Showcase your understanding of Beyond Identity's products and market position - Prepare examples of your content creation and cross-functional collaboration skills - ATS Keywords: Product Marketing, Cybersecurity, IAM, Content Creation, Cross-Functional Collaboration, Marketing Campaigns, Case Studies, Messaging, Positioning ASSUMPTION: The interview process is designed to assess both your technical skills and cultural fit. Being prepared to discuss your experience with relevant technologies and your ability to work cross-functionally will be crucial. 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, HubSpot) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Slack, Microsoft Teams) - Design tools (e.g., Canva, Adobe Creative Suite) ASSUMPTION: Familiarity with these tools is not required but would be beneficial. Beyond Identity likely uses industry-standard tools for marketing, project management, and collaboration. 👔 Cultural Fit Considerations - Company Values: Innovation, Agility, Collaboration, Customer Focus, and Integrity - Work Style: Fast-paced, dynamic, and collaborative - Self-Assessment Questions: - How do you stay up-to-date with the latest trends in cybersecurity and product marketing? - Can you provide an example of a time when you had to collaborate with multiple stakeholders to achieve a common goal? - How do you approach learning new technologies and explaining complex concepts to non-technical audiences? ASSUMPTION: Beyond Identity values employees who are curious, collaborative, and customer-focused. Being able to adapt to a fast-paced environment and learn new technologies quickly is essential. ⚠️ Potential Challenges - Working in a fast-paced, startup environment may require adaptability and flexibility - The role may involve managing multiple projects and priorities simultaneously - The hybrid work arrangement may present challenges in terms of communication and collaboration 📈 Similar Roles Comparison - Product Marketing Manager (Tech): Focuses on driving product adoption and market penetration within the tech industry - Product Marketing Manager (Cybersecurity): Specializes in promoting cybersecurity products and solutions, often requiring a deeper understanding of technical concepts - Product Marketing Manager (Startup): Works in a fast-paced, dynamic environment, often wearing multiple hats and driving growth from the ground up ASSUMPTION: This role combines elements of traditional product marketing with a focus on cybersecurity and startup culture. The ideal candidate will have experience in both tech product marketing and cybersecurity, as well as a strong startup mindset. 📝 Sample Projects - Developing a go-to-market strategy for a new product launch - Creating a series of blog posts and whitepapers to educate customers on a specific cybersecurity topic - Collaborating with the sales team to develop targeted messaging and case studies for a key customer segment - Working with the design team to create visually appealing marketing collateral ASSUMPTION: These sample projects illustrate the mix of strategic planning, content creation, and cross-functional collaboration required for this role. ❓ Key Questions to Ask During Interview - What are the biggest challenges facing the product marketing team in the next 6-12 months? - How does Beyond Identity support the professional development of its employees? - What is the company's approach to product positioning and messaging in the competitive cybersecurity landscape? - How does the product marketing team collaborate with other departments, such as sales and product management? - What are the key priorities for this role in the first 30, 60, and 90 days? ASSUMPTION: These questions are designed to provide insight into the company's culture, priorities, and expectations for the role. Asking thoughtful questions demonstrates your interest in and understanding of the position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight relevant experience and skills - Prepare examples of your content creation and cross-functional collaboration skills - Follow up with the hiring manager one week after submission to express your continued interest in the role ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.