**📌 Core Information**
- **Job Title:** Product Marketing Manager
- **Company:** Leap Tools
- **Location:** Toronto, Ontario, Canada (Remote OK)
- **Job Type:** Full-Time
- **Category:** Marketing
- **Date Posted:** April 24, 2025
- **Experience Level:** Mid-Senior level (2-5 years)
- **Remote Status:** Remote OK
**🚀 Job Overview**
Key aspects of this role include:
- Developing and executing go-to-market strategies for B2B SaaS products
- Collaborating with cross-functional teams to ensure successful product launches and customer engagement
- Conducting market research, competitive analysis, and customer interviews to inform product positioning and messaging
- Crafting compelling narratives and driving adoption and growth
**ASSUMPTION:** This role requires a strong understanding of B2B SaaS marketing and the ability to thrive in a fast-paced, high-growth environment.
**📋 Key Responsibilities**
- **Go-To-Market Strategy:** Own and execute end-to-end go-to-market (GTM) strategies for new product launches, feature updates, and positioning initiatives.
- **Market Research & Competitive Analysis:** Conduct in-depth market research, including customer feedback, competitive analysis, and industry trends, to inform product positioning and messaging and create ICPs and personas.
- **Messaging & Positioning:** Develop clear, consistent, and differentiated messaging for our products that resonates with our target audience and supports sales and marketing initiatives.
- **Content Development:** Collaborate with content teams to create high-quality marketing collateral, including case studies, whitepapers, video scripts, blog posts, website copy, presentations, and email campaigns.
- **Product Launches:** Lead the planning and execution of product launches, ensuring alignment with sales, product, and customer success teams to drive adoption and growth.
- **Sales Enablement:** Equip the sales team with the tools, training, and resources they need to sell effectively and efficiently.
- **Customer Engagement:** Develop customer engagement strategies to nurture existing clients, gather feedback, and optimize product usage.
- **Performance Metrics:** Track and analyze key performance indicators (KPIs) to assess the effectiveness of marketing efforts and identify areas for optimization.
- **Collaboration:** Work closely with product management, sales, customer success, and marketing teams to ensure a cohesive approach to messaging, product launches, and customer engagement.
- **Demand Generation:** Work with demand generation teams to drive lead generation through compelling campaigns and messaging.
**ASSUMPTION:** Successful candidates will have experience in product marketing and a strong understanding of B2B SaaS marketing strategies.
**🎯 Required Qualifications**
- **Education:** Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- **Experience:** 3+ years of experience in product marketing, preferably within the B2B SaaS space.
- **Required Skills:**
- Proven ability to manage and execute go-to-market strategies and product launches
- Experience in conducting competitive analysis, market research, and customer interviews
- Strong written and verbal communication skills with the ability to craft compelling product messaging
- Storytelling skills, with a focus on concept and an appreciation for narrative
- Familiarity with marketing automation tools (e.g., HubSpot) and analytics platforms (e.g., Google Analytics, Salesforce)
- Ability to thrive in a fast-paced, deadline-driven environment while maintaining attention to detail
- Strong project management skills with the ability to handle multiple tasks simultaneously
- A results-oriented mindset with a passion for data-driven decision-making
**Preferred Skills:**
- Experience in home decor, flooring, furniture, real estate, or other industries that are visually-driven and design-centric
- Knowledge of SEO and content marketing best practices
- Prior experience in demand generation or sales enablement
**💰 Compensation & Benefits**
- **Salary Range:** CAD 80,000 - 120,000 per year (Based on industry standards for mid-senior level product marketing roles in Toronto)
- **Benefits:** Comprehensive health and dental benefits, RRSP matching, flexible work hours, and a remote-friendly work environment
- **Working Hours:** Full-time (40 hours/week), with flexible hours and a focus on results and work-life balance
**ASSUMPTION:** The salary range is estimated based on industry standards for mid-senior level product marketing roles in Toronto. Actual compensation may vary based on experience and qualifications.
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Software Development, specifically focusing on augmented reality and machine vision technologies for the retail industry
- **Company Size:** 51-200 employees
- **Founded:** 2009
- **Company Description:** Leap Tools is a tech company on a mission to revolutionize the retail experience by providing innovative visualization solutions. They work with global billion-dollar companies to enhance their consumer experience and boost sales productivity.
- **Company Specialties:** Augmented reality, machine vision, technology, visualization, and computer vision solutions for the retail industry
**📊 Role Analysis**
- **Career Level:** Mid-Senior level (2-5 years of experience)
- **Reporting Structure:** This role reports directly to the VP of Marketing and collaborates closely with cross-functional teams, including product, sales, and customer success.
- **Work Arrangement:** Remote OK, with the option to work from the company's downtown Toronto office at Bay and Bloor
- **Growth Opportunities:** As a fast-growing company, Leap Tools offers opportunities for career growth and development within the marketing team and across the organization
**🌍 Location & Work Environment**
- **Office Type:** Remote-friendly with an office location in downtown Toronto at Bay and Bloor
- **Office Location(s):** 1255 Bay Street, 403, Toronto, Ontario M4M 3H3, CA
- **Geographic Context:** Toronto, Ontario, Canada, with a remote-friendly work environment that encourages employees to work from where they're most productive
- **Work Schedule:** Full-time (40 hours/week) with flexible hours and a focus on results and work-life balance
**💼 Interview & Application Insights**
- **Typical Process:** 1. Upload resume and complete a brief questionnaire. 2. Arrange a People & Culture screen. 3. Attend a second video interview. 4. Meet with the Director of Dealer Operations. 5. Meet with the VP of Marketing and Director of People and Culture. 6. Meet one of the founders. 7. Receive an offer.
- **Key Assessment Areas:** Communication skills, storytelling abilities, product marketing experience, and cultural fit
- **Application Tips:**
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with go-to-market strategies, market research, and customer engagement
- Familiarize yourself with Leap Tools' products and mission to demonstrate your enthusiasm for the role
**🛠️ Tools & Technologies**
- Marketing automation tools (e.g., HubSpot)
- Analytics platforms (e.g., Google Analytics, Salesforce)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
**👔 Cultural Fit Considerations**
- **Company Values:** Innovation, collaboration, ownership, curiosity, and a focus on results
- **Work Style:** Fast-paced, deadline-driven, and focused on data-driven decision-making
- **Self-Assessment Questions:**
- How do you approach developing and executing go-to-market strategies for new products?
- Can you provide an example of a time when you conducted market research and competitive analysis to inform product positioning and messaging?
- How do you ensure that your messaging resonates with your target audience and supports sales and marketing initiatives?
**⚠️ Potential Challenges**
- Working in a fast-paced, high-growth environment with tight deadlines and multiple priorities
- Collaborating with cross-functional teams to ensure a cohesive approach to messaging, product launches, and customer engagement
- Keeping up with industry trends and competitive analysis in the rapidly evolving B2B SaaS landscape
**📈 Similar Roles Comparison**
- **Product Marketing Manager (B2B SaaS):** This role is similar to other product marketing manager positions in the B2B SaaS industry, with a focus on go-to-market strategies, market research, and customer engagement. However, Leap Tools' unique focus on augmented reality and machine vision technologies sets this role apart from other B2B SaaS product marketing positions.
- **Marketing Manager (Retail Industry):** This role shares some similarities with marketing manager positions in the retail industry, such as a focus on customer engagement and product launches. However, the B2B SaaS focus and the use of advanced visualization technologies make this role unique within the retail industry.
**📝 Sample Projects**
- Developing and executing a go-to-market strategy for a new augmented reality product launch
- Conducting market research and competitive analysis to inform product positioning and messaging for an existing product line
- Creating a customer engagement strategy to nurture existing clients and optimize product usage
**❓ Key Questions to Ask During Interview**
- Can you describe the typical product launch process at Leap Tools and how this role fits into that process?
- How does Leap Tools support the professional development and growth of its marketing team members?
- Can you provide an example of a time when you had to adapt your messaging or go-to-market strategy based on customer feedback or market trends?
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through [this link](http://www.leaptools.com/careers)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching Leap Tools' products and mission, and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
