Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Legatics

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (2 days in the office per week)

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (with 2 days in the office per week)

🚀 Job Overview

Key aspects of this role include:

• Shaping overall marketing strategy and leading go-to-market execution for Legatics' product
• Acting as the bridge between Product, Sales, and Marketing to ensure solutions meet market needs
• Conducting market research, developing product positioning, and enabling sales and customer success teams
• Collaborating closely with cross-functional teams to maximize product impact, visibility, and success

ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively with various teams. Familiarity with the legal industry is a bonus but not required.

📋 Key Responsibilities

✅ Conduct market and competitive research to inform product positioning and messaging

✅ Develop compelling, differentiated messaging and value propositions for target audiences

✅ Lead the development and execution of go-to-market strategies for new product launches

✅ Create and maintain sales and customer success enablement materials, such as battlecards and case studies

✅ Develop high-impact content, including blog posts, whitepapers, and webinars, to communicate Legatics' value proposition

✅ Partner with Customer Success to identify and showcase customer success stories through case studies and industry events

✅ Track product marketing performance, analyze data-driven insights, and refine strategies to maximize impact

✅ Work closely with the product management team to maintain and enhance the Knowledge Base

ASSUMPTION: This role requires a proactive, adaptable, and data-driven approach to marketing. The ideal candidate will be comfortable working in a dynamic environment and collaborating with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in product marketing, with a focus on B2B software or SaaS products

Required Skills:

• Strong analytical skills and attention to detail
• Excellent communication and presentation skills
• Ability to craft and tell compelling stories that connect with target personas
• Proven ability to work collaboratively with cross-functional teams
• Skill in making data-driven decisions that support business and marketing objectives
• Strong creative thinking and problem-solving skills
• Familiarity with the legal industry and how lawyers work is a bonus
• Strong English communication and listening skills (spoken and written)
• Ability to work from the London office 1-2 days per week

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with the legal tech industry
• Ability to speak additional languages

ASSUMPTION: While a background in the legal industry is not required, it would be beneficial for the candidate to have an interest in learning about the legal tech space and understanding the target audience.

💰 Compensation & Benefits

Salary Range: £50,000 per year (depending on experience)

Benefits:

• 25 days holiday per year (plus public holidays)
• Early Finish Fridays - on the last Friday of every month, we finish at lunchtime!
• Pension with NEST
• Personal Learning & Development budget
• Enhanced parental leave policies
• Opportunities for accelerated professional development and career progression
• Collaborative culture and regular socials

Working Hours: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Manager role in London, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Legal Technology

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 2015

Company Description:

• Legatics is a transaction management platform that streamlines the way lawyers collaborate and close deals
• The company provides real-time permissioned checklists, status dashboard, signature management, and closing set automation
• Legatics is trusted by the world's leading law firms and has had matters originate in over 60 countries

Company Specialties:

• Legal Technology
• Legal Services
• B2B Software

Company Website: http://www.legatics.com

ASSUMPTION: Legatics is a growing LegalTech scale-up with a focus on innovation and customer success. The company values collaboration and offers opportunities for professional development and career progression.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Product Marketing Manager will report directly to the Chief Product Officer and work closely with the VP of Marketing

Work Arrangement: Hybrid (2 days in the office per week, with the remaining days worked remotely)

Growth Opportunities:

• As Legatics continues to grow, there will be opportunities for the Product Marketing Manager to take on more responsibilities and advance their career
• The company offers a Personal Learning & Development budget to support employees' professional growth
• Legatics has a collaborative culture that encourages employees to contribute ideas and innovations

ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to gain experience in the LegalTech industry and make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Hybrid (with 2 days in the office per week)

Office Location(s): 71-75 Shelton Street, London, England WC2H 9JQ, GB and 1st Floor, 81 Palace Gardens, London, London W8 4AT, GB

Geographic Context:

• London is a major global city with a thriving legal industry
• The city offers a diverse range of cultural, social, and professional opportunities
• London is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: Working in a hybrid environment allows employees to balance the benefits of in-person collaboration with the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager (Chief Product Officer) and a team member
• Final interview with the CEO
• Background check and offer extension

Key Assessment Areas:

• Marketing and product knowledge
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Legatics' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Legatics and the LegalTech industry to demonstrate your interest and understanding
• Practice common interview questions and be prepared to discuss your approach to marketing and product positioning

ATS Keywords: Product Marketing, Go-to-Market, Legal Tech, B2B Software, Marketing Strategy, Customer Success, Sales Enablement, Content Marketing, Market Research

ASSUMPTION: Legatics uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the hiring team.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used by Legatics may vary, but the candidate should have experience with marketing automation, CRM, and project management software.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Ambitious
• Inclusive

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and proactive

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative environment?
• Are you comfortable working with data and making data-driven decisions?
• Do you have a customer-centric mindset and a passion for understanding user needs?
• Are you proactive, adaptable, and eager to take on new challenges?

ASSUMPTION: Legatics values a diverse and inclusive work environment. Candidates should be comfortable working in a collaborative, dynamic setting and be open to learning and adapting in a fast-paced environment.

⚠️ Potential Challenges

• The LegalTech industry is evolving rapidly, requiring the Product Marketing Manager to stay up-to-date with market trends and competitor activities
• Legatics is a growing company, which may present challenges in terms of resources and prioritization
• The hybrid work arrangement may require additional effort to maintain effective communication and collaboration with remote team members
• The role may involve working with stakeholders across various teams, requiring strong communication and project management skills

ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and collaborative approach to work. The ideal candidate will be comfortable working in a dynamic environment and be eager to take on new challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Product Marketing Manager role at Legatics requires a strong understanding of both marketing and product principles
• The LegalTech industry is unique, with its own set of challenges and opportunities. The Product Marketing Manager should have an interest in learning about the legal tech space and understanding the target audience
• Career progression in this role may involve moving into a more senior marketing or product management position within Legatics or another LegalTech company

ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to gain experience in the LegalTech industry and make a significant impact on the company's growth and success.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch, including market research, product positioning, and messaging
• Creating a series of blog posts and webinars to educate the target audience about Legatics' value proposition and industry trends
• Partnering with Customer Success to identify and showcase customer success stories through case studies and industry events

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives the Product Marketing Manager may be responsible for. The specific projects and priorities may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into it?
• How does Legatics support the professional development and growth of its employees?
• What is the company's approach to collaboration and decision-making?
• How does Legatics measure the success of its product marketing efforts?
• What are the biggest challenges facing the LegalTech industry, and how does Legatics differentiate itself from competitors?

ASSUMPTION: These questions are intended to help the candidate better understand the role, the company, and the industry. The specific questions may vary depending on the candidate's interests and the interview format.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Legatics and the LegalTech industry to demonstrate your interest and understanding
• Practice common interview questions and be prepared to discuss your approach to marketing and product positioning
• Follow up with the hiring team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.