📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Moneris
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Driving product marketing strategy, positioning, and messaging
- Serving as a bridge between product management and sales
- Working cross-functionally to support product launches and enable sales teams
- Conducting market research and customer insights to inform strategies
- Leading and developing a team to drive high-performance culture
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute product marketing roadmaps
✅ Assess competitive landscape and understand market conditions
✅ Conduct qualitative and quantitative research to map unmet user needs
✅ Drive marketing strategies including targeting, segmentation, positioning, messaging, and sales enablement
✅ Collaborate with sales, account management, and customer success teams to create holistic approaches to sales training, enablement, onboarding, and customer support
✅ Lead, develop, and coach a team to foster a high-performance culture
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related discipline
Experience: 8+ years of marketing experience, with at least 5 years in product marketing, growth/lifecycle marketing, or similar go-to-market positions
Required Skills:
- Proven understanding of product marketing and go-to-market strategies
- Strong project management skills
- Excellent communication and collaboration skills
- Ability to analyze data and draw insights
- Familiarity with financial services, fintech, SMB marketing, or payments experience (asset)
Preferred Skills:
- Background in financial services, fintech, SMB marketing, or payments
- People management experience (min 2+ years leading a team)
ASSUMPTION: While a background in financial services or fintech is not required, it would be beneficial for understanding the target audience and market landscape.
💰 Compensation & Benefits
Salary Range: CAD 100,000 - CAD 140,000 per year (based on industry standards for similar roles in Toronto)
Benefits:
- Comprehensive Total Rewards Program including bonuses and flexible benefits
- RRSP matching & defined contribution pension plan
- Learning & development programs and resources
- Holistic approach to well-being with Employee Assistance Program, access to 24/7 virtual health care, wellness events, and supportive workplace culture
- Company-wide paid year-end closure and personal time off
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Toronto, with consideration for the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Moneris is Canada's top payment solutions provider, empowering businesses with innovative mobile, online, and in-store solutions.
Company Size: 1,001-5,000 employees. Moneris offers a large-scale environment with diverse opportunities for growth and collaboration.
Founded: 2000. Moneris has a rich history in the Canadian fintech industry, with over two decades of experience.
Company Description:
- Moneris is committed to providing innovative, secure, and reliable payment solutions for businesses of all sizes
- The company focuses on empowering merchants with the tools and knowledge they need to succeed
- Moneris fosters a culture of innovation, collaboration, and continuous learning
Company Specialties:
- Payment processing
- Gift and loyalty cards
- E-commerce and POS solutions
- Retail and restaurant point-of-sale systems
- Credit and debit card processing
Company Website: www.moneris.com
ASSUMPTION: Moneris' extensive experience and large customer base provide a stable and well-established environment for employees.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for career growth and leadership development.
Reporting Structure: Reports to the Director, Product and Partnership Marketing. The role works cross-functionally with various teams, including product management, sales, and customer success.
Work Arrangement: Hybrid. The role requires on-site presence at the Toronto office, with flexibility for remote work.
Growth Opportunities:
- Potential career progression into senior leadership roles within the marketing department
- Opportunities to work on high-impact projects and drive strategic initiatives
- Access to learning and development resources to enhance skills and knowledge
ASSUMPTION: This role offers strong potential for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid. The role requires on-site presence at the Toronto office, with flexibility for remote work.
Office Location(s): 3300 Bloor Street West, West Tower, Toronto, Ontario M8X 2X2, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant business ecosystem
- The office is located in a modern, well-equipped building with easy access to public transportation
- The city offers a wide range of amenities, including restaurants, cultural attractions, and recreational facilities
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the director
- Background check and offer extension
Key Assessment Areas:
- Product marketing strategy and execution
- Cross-functional collaboration and communication
- Problem-solving and analytical skills
- Leadership and team management
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of product marketing, market research, and customer insights
- Showcase your ability to work effectively with cross-functional teams
- Prepare questions that showcase your interest in the role and Moneris' mission
ATS Keywords: Product marketing, go-to-market strategy, market research, customer insights, sales enablement, team leadership, hybrid work, Toronto
ASSUMPTION: Moneris uses an Applicant Tracking System (ATS) to manage and filter job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with relevant marketing, project management, and data analysis tools is beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communicator and collaborator
- Analytical and strategic thinker
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you demonstrate Moneris' customer-centric value in your work?
- Can you provide an example of a time when you drove innovation in a product marketing role?
- How do you ensure effective collaboration and communication with cross-functional teams?
ASSUMPTION: Moneris values employees who embody their core values and demonstrate a strong work ethic, commitment to customer success, and ability to collaborate effectively.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing strategic planning with tactical execution
- Adapting to changes in market conditions and customer needs
- Working effectively with cross-functional teams, including sales and product management
ASSUMPTION: This role presents both strategic and tactical challenges, requiring strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position requires a mix of strategic planning, tactical execution, and team leadership
- Moneris' focus on financial services and payments provides a unique market context
- Career progression opportunities may vary depending on the organization's structure and growth plans
ASSUMPTION: While this role shares similarities with other product marketing positions, its unique blend of responsibilities and Moneris' specific market focus set it apart.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new payment solution
- Conducting market research to identify unmet merchant needs and inform product development
- Creating sales enablement materials, such as battle cards and presentations, to support the sales team
ASSUMPTION: These sample projects illustrate the strategic, tactical, and team leadership aspects of the role, as well as the importance of market research and customer insights.
❓ Key Questions to Ask During Interview
- Can you describe the most significant product marketing challenge the team is currently facing, and how this role will address it?
- How does the product marketing team collaborate with other departments, such as sales and product management, to drive success?
- What opportunities exist for professional development and growth within the marketing department and the broader organization?
- How does Moneris support work-life balance for employees in hybrid roles?
ASSUMPTION: These interview questions help applicants better understand the role's priorities, team dynamics, growth opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Moneris' mission, values, and market focus
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
