Product Marketing Manager

📌 Core Information 🔹 Job Title: Product Marketing Manager 🔹 Company: Guidepoint 🔹 Location: New York, United States 🔹 Job Type: Hybrid 🔹 Category: Information Services 🔹 Date Posted: May 30, 2025 🚀 Job Overview Key aspects of this role include: 1. Go-to-Market Expertise: Stakeholder management across product, marketing, and sales for new B2B products and services. 2. Product Positioning: Craft compelling product positioning and messaging that differentiates our offering in the market and communicates its value to clients. 3. Sales & Training Materials: Develop succinct and effective sales, training, and support materials to make it easy for non-technical people to understand our product offerings. 4. Data-Driven Marketing: Draw on qualitative and quantitative insights from Google Analytics, Datadog, and others to measure, track, and optimize marketing effectiveness across target segments and the customer lifecycle. 5. Strategic Roadmap Alignment: Align priorities with a strategic technology roadmap to meet product and revenue objectives, measuring results to ensure business impact. ASSUMPTION: This role requires strong communication, project management, and analytical skills to plan and execute complex cross-functional initiatives. A successful candidate will be comfortable working in a fast-paced and dynamic environment. 📋 Key Responsibilities ✅ Product Launch & Engagement: Partner with global PMs and engineers to create and execute strategic initiatives that drive client awareness, acquisition, and adoption of our solutions and technologies. Ensure seamless product launches and ongoing client engagement. ASSUMPTION: The responsibilities of this role are broad and require a versatile and adaptable individual who can manage multiple projects simultaneously and prioritize effectively. 🎯 Required Qualifications Education: - Bachelor's degree required (Marketing, Communications, English, and/or Business major a plus) Experience: - 5-7 years experience in product marketing, B2B marketing, or communications strategy Skills: - Knowledge of Salesforce, Google Analytics, and WordPress highly preferred - Strong communication and project management skills, with the proven ability to plan and execute complex cross-functional initiatives - Hands-on multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics - In-depth understanding of full funnel marketing, digital media KPIs, and attribution - Excellent copywriting skills with the ability to convey complex ideas with simple and easy to understand language - Solution-oriented, with a balance of creative and analytical thinking - Effective in developing partnerships and strong working relationships with executive leaders and cross-functional teams - Comfortable working in a fast-paced and dynamic hands-on working environment 💰 Compensation & Benefits Salary Range: - The annual base salary for this position is $140,000 - $160,000. Base salary may vary depending on job-related knowledge, skills, and experience, as well as geographic location. Additionally, this position is eligible for an annual discretionary bonus based on performance. Benefits: - 15 PTO days, 10 legal holidays, and sick days - Comprehensive medical, dental, and vision plans - Will match up to 10% of employee contribution for 401(k), life insurance, paid time-off, and parental leave plans - Commuter benefits and a corporate gym rate - Development opportunities through the LinkedIn Learning platform - Free snacks and beverages in the office - Friday happy hour and “Summer Fridays” - Year-round corporate athletic league - Casual work environment, team building, and other social events ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role in New York City. The actual salary may vary based on the candidate's experience, skills, and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Information Services - Guidepoint operates in the information services industry, providing research enablement platforms designed to advance understanding and empower clients' decision-making processes. Company Size: 1,001-5,000 employees - As a mid-sized company, Guidepoint offers a structured work environment with established processes and a clear hierarchy. However, it also provides opportunities for growth and career advancement. Founded: 2003 - With nearly two decades of experience, Guidepoint has a strong track record and a well-established presence in the market. Company Description: - Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action. - Backed by a network of nearly 1.5 million experts and Guidepoint’s 1,300 employees worldwide, we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful. Company Specialties: - Market Research - Phone Consultations - Surveys - Group Meetings and Events - Custom Research Reports - Healthcare - Consumer Goods & Services - Tech - Media & Telecom - Energy - Industrials & Materials - Financial & Business Services - Legal & Regulatory - and Experts Company Website: www.guidepoint.com ASSUMPTION: Guidepoint's extensive network of experts and global presence enable it to provide comprehensive and tailored research solutions to clients across various industries. 📊 Role Analysis Career Level: Mid-level - This role is suitable for an experienced professional with a solid background in product marketing, B2B marketing, or a related field. It offers opportunities for career growth and development within the company. Reporting Structure: Cross-functional - As a Product Marketing Manager, you will work closely with global PMs, engineers, and other stakeholders across the organization. This role does not have direct reports but involves managing cross-functional projects and initiatives. Work Arrangement: Hybrid (2-3 days per week in the office) - This role requires a hybrid work arrangement, with employees expected to work from the office 2-3 days per week. This balance allows for both independent work and collaborative team interactions. Growth Opportunities: - Product Marketing Manager - Global - Director of Product Marketing - Vice President of Marketing - Chief Marketing Officer ASSUMPTION: With its extensive network of experts and global presence, Guidepoint offers ample opportunities for career growth and advancement within the company. 🌍 Location & Work Environment Office Type: Hybrid (New York City) - Guidepoint's New York City office serves as the primary location for this role, with employees expected to work from the office 2-3 days per week. Office Location(s): - 675 Avenue of the Americas, 2nd Floor, New York, NY 10010, US Geographic Context: - New York City offers a dynamic and fast-paced work environment, with numerous networking opportunities and access to a diverse talent pool. The city's vibrant culture and extensive public transportation system make it an attractive location for professionals. Work Schedule: - Full-time (40 hours per week) - The work schedule for this role is full-time, with employees expected to work 40 hours per week. The hybrid work arrangement allows for some flexibility in scheduling. ASSUMPTION: Working in New York City provides unique opportunities for professional growth and development, as well as access to a wide range of cultural and recreational activities. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the hiring manager 3. In-depth behavioral and situational interview with the hiring manager and a team member 4. Final interview with the hiring manager and a senior leader Key Assessment Areas: - Problem-solving skills and strategic thinking - Communication and presentation skills - Cultural fit and alignment with Guidepoint's values - Technical skills and industry knowledge Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments - Research Guidepoint's company culture and values to demonstrate your fit with the organization - Practice your presentation skills and be prepared to discuss your marketing strategies and ideas for the role ATS Keywords: - Product Marketing - B2B Marketing - B2C Marketing - Strategic Planning - Cross-functional Collaboration - Stakeholder Management - Project Management - Marketing Automation - CRM - Salesforce - Google Analytics - WordPress ASSUMPTION: Guidepoint's hiring process is designed to assess candidates' skills, experiences, and cultural fit with the organization. By preparing thoroughly and demonstrating your qualifications, you can increase your chances of success in the interview process. 🛠 Cultural Fit Considerations Company Values: - Expertise: We believe that expertise is the cornerstone of our success. We strive to provide the most accurate and relevant information to our clients, and we continuously invest in our network of experts to ensure their knowledge remains current and valuable. - Collaboration: We understand that our success relies on the collective efforts of our employees, advisors, and clients. We foster a culture of collaboration and teamwork, both internally and externally, to create connections that offer a wealth of perspectives. - Integrity: We are committed to upholding the highest ethical standards in all our interactions with clients, experts, and employees. We strive to maintain transparency, honesty, and fairness in all our operations. Work Style: - Guidepoint values a dynamic and fast-paced work environment, with a strong emphasis on collaboration and teamwork. Employees are expected to be self-motivated, proactive, and able to manage multiple projects simultaneously. - The company encourages a healthy work-life balance and offers flexible work arrangements to support employees' personal and professional growth. Self-Assessment Questions: 1. How do your personal values align with Guidepoint's company values? 2. Describe a time when you had to manage multiple projects simultaneously. How did you prioritize your tasks, and what was the outcome? 3. How do you approach collaboration and teamwork in a dynamic and fast-paced work environment? ASSUMPTION: Guidepoint's company culture emphasizes expertise, collaboration, and integrity. Candidates who demonstrate a strong fit with these values and work style are more likely to succeed in the role and contribute to the company's ongoing success. ⚠️ Potential Challenges 1. Role-Specific Challenges: * Managing multiple projects simultaneously and prioritizing tasks effectively * Balancing the demands of global stakeholders and ensuring seamless product launches and ongoing client engagement * Keeping up with the latest marketing trends and technologies in a fast-paced industry 2. Company-Specific Challenges: * Working in a dynamic and fast-paced environment, with a strong emphasis on collaboration and teamwork * Managing cross-functional projects and initiatives, requiring strong communication and project management skills * Maintaining a healthy work-life balance while meeting the demands of the role 3. Location-Specific Challenges: * Navigating the competitive job market and high cost of living in New York City * Balancing personal and professional responsibilities in a fast-paced urban environment * Managing commuting and work-life balance in a hybrid work arrangement ASSUMPTION: While Guidepoint offers numerous opportunities for professional growth and development, candidates should be prepared to face challenges related to the role, company culture, and work-life balance. By understanding and addressing these potential challenges, candidates can better position themselves for success in the role. 📈 Similar Roles Comparison 1. Product Marketing Manager vs. Senior Product Marketing Manager: * Product Marketing Manager: Focuses on tactical execution and day-to-day management of product marketing initiatives. Requires strong project management and communication skills, with a solid understanding of product marketing principles. * Senior Product Marketing Manager: Oversees a team of product marketing managers and is responsible for strategic planning and execution of marketing initiatives. Requires strong leadership, team management, and strategic thinking skills, with a deep understanding of product marketing principles and industry trends. 2. Product Marketing Manager vs. Marketing Manager (B2B): * Product Marketing Manager: Focuses on driving product adoption and market share through targeted marketing campaigns and go-to-market strategies. Requires strong product knowledge and a deep understanding of customer needs and market trends. * Marketing Manager (B2B): Oversees marketing efforts for an entire organization or product suite. Responsible for developing and executing marketing strategies that drive brand awareness, customer acquisition, and revenue growth. Requires strong leadership, strategic thinking, and a broad understanding of marketing principles and industry trends. 3. Product Marketing Manager vs. Brand Manager: * Product Marketing Manager: Focuses on driving product adoption and market share through targeted marketing campaigns and go-to-market strategies. Requires strong product knowledge and a deep understanding of customer needs and market trends. * Brand Manager: Responsible for developing and maintaining the brand identity and reputation of an organization or product. Requires strong creative thinking, strategic planning, and a deep understanding of branding principles and consumer behavior. ASSUMPTION: While these roles share some similarities, they differ in focus, scope, and required skills. Candidates should carefully consider their career goals and personal strengths when comparing these roles and determining which one best suits their long-term aspirations. 📝 Sample Projects 1. Product Launch Campaign: * Develop and execute a comprehensive product launch campaign, including market research, target audience identification, messaging, and channel strategy. * Collaborate with cross-functional teams, including product, sales, and design, to ensure a successful launch and ongoing client engagement. 2. Product Positioning and Messaging: * Conduct market research and competitive analysis to inform product positioning and messaging. * Create and refine product positioning statements, value propositions, and messaging frameworks to differentiate our offering in the market and communicate its value to clients. 3. Sales Enablement Materials: * Develop sales enablement materials, such as demos, walkthroughs, use cases, and FAQs, to make it easy for non-technical people to understand our product offerings. * Collaborate with sales and product teams to ensure the materials are accurate, up-to-date, and aligned with our product positioning and messaging. ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for a Product Marketing Manager at Guidepoint. Candidates should be prepared to tackle a wide range of initiatives and adapt to the evolving needs of the role and the organization. 💡 Key Questions to Ask During Interview 1. Role-Specific Questions: * How does this role fit into the overall marketing strategy for the company? * What are the key priorities for this role in the first 30, 60, and 90 days? * How does the company support the professional development and growth of its product marketing managers? 2. Team-Specific Questions: * How does the product marketing team collaborate with other departments, such as product, sales, and design? * What is the team's dynamic, and how do team members support each other in achieving their goals? * How does the company foster a culture of innovation and continuous improvement within the team? 3. Company-Specific Questions: * How does the company's growth and expansion plans impact the role and the marketing department as a whole? * What are the company's priorities for marketing in the next 1-3 years, and how does this role contribute to achieving those objectives? * How does the company measure the success of its marketing initiatives, and how does this role contribute to those metrics? 4. Location-Specific Questions: * How does the company support employees working in a hybrid or remote environment? * What are the key benefits and challenges of working in New York City, and how does the company address those factors to create a positive work environment? * How does the company foster a sense of community and belonging among its employees, regardless of their location or work arrangement? ASSUMPTION: By asking thoughtful and insightful questions, candidates can gain a deeper understanding of the role, the team, and the company, and demonstrate their interest and commitment to the opportunity. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role 3. Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments 4. Research Guidepoint's company culture and values to demonstrate your fit with the organization 5. Practice your presentation skills and be prepared to discuss your marketing strategies and ideas for the role 6. Follow up with the hiring manager one week after submitting your application to express your continued interest in the position ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.