📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: CNH
🔹 Location: Sankt Valentin, Austria
🔹 Job Type: On-site
🔹 Category: Machinery Manufacturing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing strategic marketing plans for a product line through market research, competitive analysis, customer engagement, and business planning.
- Leading the new product introduction process within the marketing organization.
- Collaborating with various teams, including customers, dealers, market teams, commercial operations, communication, pricing, training, and the global product management team.
- Maximizing sales and profitability throughout the product lifecycle by following Key Performance Indicators, identifying potential for growth, and defining action plans.
ASSUMPTION: This role requires a strong understanding of market trends, customer needs, and competitive landscapes. The ideal candidate will have experience in product marketing and a proven track record of driving product success.
📋 Key Responsibilities
✅ Product Offering Management: Select applicable offerings, define frames for market standards and product packaging, analyze take rates, and rationalize offerings.
✅ Sales Support and Information Materials: Create sales support and information materials for the marketing and sales department, including product information newsletters and marketing bulletins.
✅ Product Launch Leadership: Define key messaging, positioning (4P), and coordinate marketing actions (communication, training, pricing) for new product launches. Manage phase-in and phase-out of products.
✅ Market Trend Identification: Identify market trends, define a market roadmap, and negotiate the product roadmap for EMEA with comprehensive business cases.
✅ Competitive Analysis: Monitor competition closely, provide information on key features, new products, and collected price information.
✅ Customer Satisfaction and Feedback: Evaluate and interpret customer feedback, customer satisfaction reports, and research results. Drive and solve customer satisfaction issues and help with special orders and ordering issues.
ASSUMPTION: This role requires strong analytical, communication, and leadership skills to effectively manage product offerings, launches, and market trends while ensuring customer satisfaction.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-5 years of experience in product marketing, with a focus on machinery or related industries.
Required Skills:
- Proven experience in product marketing and market research.
- Strong analytical and problem-solving skills.
- Excellent communication and leadership skills.
- Ability to work collaboratively with cross-functional teams.
- Fluency in English; proficiency in additional languages is an asset.
Preferred Skills:
- Experience in the agricultural or construction equipment industry.
- Knowledge of the EMEA market and regional trends.
- Familiarity with marketing automation tools and CRM systems.
ASSUMPTION: While industry-specific experience is not required, it would be beneficial for the candidate to have a strong understanding of the machinery manufacturing sector and its market trends.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for a Product Marketing Manager with 2-5 years of experience in the machinery manufacturing sector in Austria).
Benefits:
- Flexible work arrangements
- Savings & retirement benefits
- Tuition reimbursement
- Parental leave
- Adoption assistance
- Fertility & family building support
- Employee assistance programs
- Charitable contribution matching and volunteer time off
Working Hours: Full-time, typically 40 hours per week, with flexibility for project demands.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing, focusing on agricultural and construction equipment.
Company Size: 10,001+ employees, providing ample opportunities for career growth and collaboration.
Founded: 1895, with a rich history and established global presence.
Company Description:
- CNH is a world-class equipment, technology, and services company operating through its brand portfolio, including Case IH, New Holland Agriculture, New Holland Construction, and CASE Construction Equipment.
- The company empowers customers to grow and build a better world through innovative products and solutions.
- CNH is committed to delivering value for all employees and fostering a culture of respect, offering regional comprehensive benefits and flexible work arrangements.
Company Specialties:
- Agricultural Equipment
- Construction Equipment
- Parts & Service
- Manufacturing
- Financial Services
- Product Support
- Worldwide Dealer Network
- Capital
Company Website: CNH.com
ASSUMPTION: CNH's extensive global presence and diverse product portfolio offer unique opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing organization and across the company's global brands.
Reporting Structure: The Product Marketing Manager reports to the Global Product Marketing Manager and collaborates with various teams, including customers, dealers, market teams, commercial operations, communication, pricing, training, and the global product management team.
Work Arrangement: On-site, with flexibility for remote work as needed.
Growth Opportunities:
- Advancement within the marketing organization, such as senior product marketing roles or global marketing management positions.
- Expansion into other brands within the CNH portfolio, such as Case IH, New Holland Agriculture, or CASE Construction Equipment.
- Cross-functional moves into related areas, such as sales, business development, or strategic planning.
ASSUMPTION: The Product Marketing Manager role offers a clear path for career progression within CNH's global marketing organization.
🌍 Location & Work Environment
Office Type: On-site, with opportunities for remote work as needed.
Office Location(s): Sankt Valentin, Austria
Geographic Context:
- Sankt Valentin is located in the state of Niederösterreich, Austria, offering a mix of urban and rural living.
- The region is known for its rich history, cultural attractions, and outdoor recreational opportunities.
- Austria provides a high quality of life, with excellent healthcare, education, and infrastructure.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for project demands.
ASSUMPTION: The on-site work arrangement in Sankt Valentin, Austria, offers a dynamic and collaborative work environment, with opportunities for remote work to balance work-life demands.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Global Product Marketing Manager
- Background check and offer extension
Key Assessment Areas:
- Product marketing and market research skills
- Analytical and problem-solving abilities
- Communication and leadership skills
- Collaboration and teamwork
- Cultural fit and alignment with CNH's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the machinery manufacturing industry and CNH's product portfolio.
- Prepare examples of your product marketing and market research experience, as well as any relevant achievements or successes.
ATS Keywords: Product Marketing, Market Research, Competitive Analysis, Customer Engagement, Business Planning, Product Launch, Sales Support, Communication, Customer Satisfaction, Market Trends, Product Roadmap, Pricing, Training, Collaboration, Leadership, Problem Solving
ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing skills, industry knowledge, and cultural fit with CNH's values and work environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Product lifecycle management software (e.g., Arena PLM, SAP PLM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and data analysis tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: CNH encourages creativity and continuous improvement to drive customer success.
- Sustainability: The company is committed to sustainable practices and products that benefit people and the planet.
- Productivity: CNH focuses on delivering efficient and effective solutions for customers.
Work Style:
- Collaborative: The company fosters a team-oriented work environment, with opportunities for cross-functional collaboration and knowledge sharing.
- Dynamic: CNH offers a fast-paced and ever-evolving work environment, with opportunities for professional growth and development.
- Customer-focused: The company prioritizes customer needs and strives to deliver exceptional products and services.
Self-Assessment Questions:
- How do you align with CNH's values of innovation, sustainability, and productivity?
- How comfortable are you working in a collaborative, dynamic, and customer-focused work environment?
- How do you approach continuous learning and professional development in a fast-paced and ever-evolving work environment?
ASSUMPTION: Candidates who demonstrate a strong fit with CNH's values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple product lines and brands within a global organization.
- Balancing short-term sales targets with long-term strategic planning.
- Adapting to a dynamic and ever-evolving work environment.
- Collaborating effectively with cross-functional teams across different time zones and cultures.
ASSUMPTION: The Product Marketing Manager role presents unique challenges and opportunities for growth and development within CNH's global marketing organization.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on machinery manufacturing and the unique product portfolio of CNH's brands.
- Industry-specific context: The machinery manufacturing sector is characterized by its global presence, diverse product offerings, and complex supply chains.
- Career path comparison: The Product Marketing Manager role offers a clear path for career progression within CNH's global marketing organization, with opportunities for advancement into senior product marketing roles or global marketing management positions.
ASSUMPTION: The Product Marketing Manager role at CNH offers a unique blend of industry-specific context and career growth opportunities within the company's global marketing organization.
📝 Sample Projects
- Developing a comprehensive market roadmap and business case for a new product launch in the EMEA region.
- Conducting competitive analysis and customer segmentation to inform product positioning and pricing strategies.
- Creating sales support materials, such as product information newsletters and marketing bulletins, to drive sales team adoption and effectiveness.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for success in the Product Marketing Manager role at CNH.
❓ Key Questions to Ask During Interview
- How does this role contribute to CNH's overall marketing strategy and global product portfolio?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CNH support the professional growth and development of its marketing team members?
- What are the most challenging aspects of working in a global, matrixed organization like CNH?
- How does CNH foster a culture of innovation and continuous improvement within its marketing organization?
ASSUMPTION: These interview questions will help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, using the ATS keywords provided.
- Prepare examples of your product marketing and market research experience, as well as any relevant achievements or successes.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
