Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: InnerPlant

🔹 Location: Iowa, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Biotechnology Research

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Driving marketing campaigns to increase product awareness and adoption
• Developing marketing assets and collaborating with agencies
• Enabling sales team with messaging and collateral
• Conducting market research and competitive intelligence
• Providing hands-on support at trade shows and events

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on customer empathy and clear communication.

📋 Key Responsibilities

✅ Support the development and execution of marketing strategies and campaigns

✅ Create and manage marketing assets, and collaborate with agencies to develop additional assets

✅ Enable the sales team with compelling messaging and collateral to drive revenue and retention

✅ Conduct market and customer research, and analyze competitive intelligence

✅ Provide on-site support at trade shows and events as needed

ASSUMPTION: This role involves a mix of strategic planning, creative development, and operational execution, with a focus on driving adoption and revenue growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of product marketing experience

Required Skills:

• Excellent communication skills, both written and verbal
• Proven track record of successful marketing project execution
• Strong attention to detail and analytical skills
• Deep empathy for customers, particularly farmers
• Ability to work independently and in a team setting

Preferred Skills:

• Passion for agriculture, particularly production agriculture in commodity row cropping systems
• Previous experience working in agriculture

ASSUMPTION: Candidates with relevant experience in product marketing and a strong understanding of the agriculture industry will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year (USD)

Benefits:

• Competitive compensation
• Benefits package
• Growth opportunities

Working Hours: Full-time, with flexibility for on-site support at events

ASSUMPTION: The salary range is based on industry standards for product marketing roles with similar experience levels in the Midwest region of the United States.

📌 Applicant Insights

🔍 Company Context

Industry: InnerPlant operates in the biotechnology research industry, focusing on synthetic biology, ag tech, and plant sensors.

Company Size: InnerPlant is a small company with 11-50 employees, providing a dynamic and agile work environment.

Founded: InnerPlant was founded in 2018, with a mission to transform farming by enabling crops to communicate directly with farmers.

Company Description:

• InnerPlant gives plants a voice via technology that enables crops to communicate what they need
• The company's crops signal optically if they need more Nitrogen, are attacked by pathogens or insects
• InnerPlant is creating a new data source for the agriculture ecosystem, driving up to 20% higher yields and reducing inputs by over 30%

Company Specialties:

• Synthetic biology
• Ag tech
• Plant sensors
• Data platforms
• Precision agriculture
• Supply chain tools

Company Website: innerplant.com

ASSUMPTION: InnerPlant's focus on innovative technology and data-driven solutions makes it an attractive employer for candidates interested in the intersection of agriculture and technology.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals with 2-5 years of experience in product marketing.

Reporting Structure: The Product Marketing Manager will report directly to the CEO or another senior leadership team member.

Work Arrangement: This role is remote, with occasional on-site support required for trade shows and events.

Growth Opportunities:

• As a small and growing company, InnerPlant offers opportunities for career growth and advancement
• The Product Marketing Manager role provides exposure to various aspects of the business, fostering well-rounded professional development
• InnerPlant's focus on innovation and cutting-edge technology presents opportunities to learn and grow in a dynamic environment

ASSUMPTION: Given InnerPlant's size and growth trajectory, this role offers strong potential for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Remote, with occasional on-site support required

Office Location(s): The candidate's home office, with occasional travel to trade shows and events

Geographic Context:

• Iowa is located in the Midwest region of the United States
• The state is known for its agriculture industry, with a strong focus on commodity row cropping systems
• Iowa offers a high quality of life, with affordable housing and a strong sense of community

Work Schedule: Full-time, with flexibility for on-site support at events

ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while occasional on-site support allows for face-to-face interaction and collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the CEO or another senior leadership team member to discuss the role and company in more detail
• Case study or project presentation to demonstrate marketing skills and strategic thinking
• Final interview with the CEO to discuss the candidate's fit with the company's mission and values

Key Assessment Areas:

• Communication skills, both written and verbal
• Marketing project execution and strategic thinking
• Customer empathy and understanding of the agriculture industry
• Cultural fit and alignment with InnerPlant's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the agriculture industry and InnerPlant's mission in your application materials
• Prepare a case study or project presentation that showcases your marketing skills and strategic thinking
• Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions

ATS Keywords: Product Marketing, Agriculture, Biotechnology, Ag Tech, Plant Sensors, Data Platforms, Precision Agriculture, Supply Chain Tools, Marketing Campaigns, Customer Empathy, Strategic Thinking

ASSUMPTION: InnerPlant's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values, with a focus on strategic thinking and customer empathy.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Canva)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on InnerPlant's current tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Sustainability

Work Style:

• Dynamic and fast-paced environment
• Strong focus on customer empathy and understanding
• Collaborative and cross-functional teamwork
• Flexibility and adaptability

Self-Assessment Questions:

• How do you demonstrate empathy for farmers and their unique challenges?
• How have you successfully executed marketing campaigns in a dynamic and fast-paced environment?
• How do you balance strategic thinking with hands-on execution, and how do you prioritize your time and resources?

ASSUMPTION: InnerPlant values candidates who are passionate about innovation, customer-centricity, and collaboration, and who can thrive in a dynamic and fast-paced environment.

⚠️ Potential Challenges

• Working in a small and growing company may present challenges related to resources and infrastructure
• Occasional on-site support may require travel and flexibility in work hours
• The agriculture industry can be complex and challenging to navigate, requiring a strong understanding of its unique dynamics and stakeholders
• The remote work arrangement may present challenges related to communication and collaboration, requiring proactive and effective communication skills

ASSUMPTION: While InnerPlant offers a dynamic and innovative work environment, candidates should be prepared to navigate the challenges associated with working in a small and growing company, as well as the unique dynamics of the agriculture industry.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position offers a unique focus on the agriculture industry and innovative plant sensor technology
• InnerPlant's small size and growth trajectory provide opportunities for career advancement and professional development that may not be available in larger, more established companies
• This role requires a strong understanding of the agriculture industry and its unique dynamics, as well as a passion for innovation and customer-centricity

ASSUMPTION: Candidates interested in the intersection of agriculture and technology, as well as those seeking opportunities for career advancement and professional development, will find this role particularly appealing.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new plant sensor product
• Conducting market research to understand the needs and pain points of farmers in the Midwest region
• Creating a comprehensive marketing collateral package to support the sales team in driving revenue and retention

ASSUMPTION: The specific projects required for this role may vary depending on InnerPlant's current marketing priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• How does InnerPlant plan to scale its marketing efforts as the company grows?
• What are the most significant challenges facing the agriculture industry, and how does InnerPlant's technology address them?
• How does InnerPlant support the professional development and growth of its employees?
• What are the key priorities for the Product Marketing Manager role in the first 90 days?
• How does InnerPlant measure the success of its marketing efforts, and how does the company use data to inform its marketing strategies?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their understanding of InnerPlant's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare a case study or project presentation that showcases your marketing skills and strategic thinking
• Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.