Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Madhive

🔹 Location: New York, United States

🔹 Job Type: Full-Time, Hybrid (3 office days per week)

🔹 Category: Advertising Services

🔹 Date Posted: June 25, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Madhive's products
• Collaborating cross-functionally with sales, product, and client success teams
• Creating compelling product positioning and messaging for media buyers, agencies, and local advertisers
• Conducting market research and competitive analysis to inform product decisions
• Driving adoption, revenue growth, and overall market presence for Madhive's products

ASSUMPTION: This role requires a strong understanding of the AdTech ecosystem and B2B SaaS sales cycles. The ideal candidate will have prior experience in product marketing or B2B SaaS marketing, with a focus on programmatic advertising or AdTech.

📋 Key Responsibilities

✅ Assist in planning and executing product and feature launches, focusing on internal readiness and external communications

✅ Develop product positioning and messaging that resonates with media buyers, agencies, and local advertisers

✅ Collaborate closely with sales enablement to create tools such as one sheets, battlecards, and pitch decks to support revenue teams

✅ Own the development of long-form content—including whitepapers and quarterly industry insights—that ladders up to the broader product marketing roadmap and strategic priorities

✅ Conduct competitive analysis, market research, and voice-of-customer interviews to guide product and messaging decisions

✅ Collaborate across product, client success, and sales teams to ensure internal alignment around roadmap and product value

✅ Contribute to internal and external product communications including website copy, email campaigns, and training materials

✅ Partner with brand marketing counterparts to support brand and sales marketing campaigns

✅ Serve as a product expert, educating internal stakeholders on positioning and value propositions

ASSUMPTION: This role involves working closely with various teams and requires strong communication, project management, and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree strongly preferred

Experience: 3+ years of experience in Product Marketing or B2B SaaS Marketing, with a focus on programmatic advertising or AdTech

Required Skills:

• Ability to simplify technical products into clear and compelling value propositions
• Comfortable operating in a fast-paced, cross-functional environment with the ability to manage project timelines with technical stakeholders and team leadership
• Strong writing and communication skills with a keen eye for detail
• Demonstrated analytical skills and a strategic mindset with a willingness to learn and adapt

Preferred Skills:

• Experience with AdTech platforms or B2B SaaS products
• Familiarity with marketing automation tools and CRM systems
• Knowledge of the local media landscape and CTV/OTT advertising

ASSUMPTION: While a Bachelor's degree is strongly preferred, relevant experience and skills may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $95,000 - $125,000 per year (USD). The actual offer will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among the team.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible spending accounts (FSA)
• Paid time off (vacation, sick, and holidays)
• Parental leave
• Professional development opportunities

Working Hours: Full-time, with a hybrid work arrangement (3 office days per week in NYC's Financial District HQ)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York area. The actual offer may vary based on the factors mentioned above.

📌 Applicant Insights

🔍 Company Context

Industry: Madhive operates in the Advertising Services industry, focusing on local media and CTV/OTT advertising.

Company Size: Madhive has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Madhive was founded in 2014, making it a relatively young company with a strong focus on innovation and evolution in the local media landscape.

Company Description:

• Madhive is the leading independent and fully customizable ad platform built to help local media professionals reach their audiences by enabling more efficient and impactful CTV buys.
• The company empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve.
• Madhive's platform provides unique abilities to reach local audiences at national scale, with premium supply partnerships and end-to-end tools for planning, targeting, and measuring full-funnel campaign outcomes.

Company Specialties:

• Audience Building
• Video Monetization
• Cross-Screen Targeting
• DMP (Data Management Platform)
• Data Attribution
• OTT (Over-the-Top)
• SSP (Supply-Side Platform)
• Advertising

Company Website: madhive.com

ASSUMPTION: Madhive's focus on local media and CTV/OTT advertising makes it an attractive option for candidates interested in the evolving media landscape and innovative advertising solutions.

📊 Role Analysis

Career Level: This role is suited for mid-level professionals with 2-5 years of experience in product marketing or B2B SaaS marketing, seeking to grow their careers in the AdTech industry.

Reporting Structure: The Product Marketing Manager will report directly to the Director of Product Marketing and work closely with cross-functional teams, including sales, product, and client success.

Work Arrangement: This is a hybrid role based in NYC, with 2-3 days a week in the Financial District HQ. The remaining days can be worked remotely.

Growth Opportunities:

• As Madhive continues to grow, there may be opportunities for the Product Marketing Manager to take on more responsibilities or move into leadership roles.
• The company's focus on innovation and evolution in the local media landscape presents opportunities for the incumbent to gain experience in cutting-edge advertising technologies and strategies.
• Madhive's mid-sized company environment provides ample opportunities for collaboration and growth, with the potential to work on various products and campaigns.

ASSUMPTION: The growth opportunities for this role will depend on the individual's performance, the company's growth trajectory, and the availability of suitable opportunities within Madhive.

🌍 Location & Work Environment

Office Type: Madhive's headquarters is located in the Financial District of New York City, offering a vibrant and dynamic work environment.

Office Location(s): 225 Broadway, 11th Floor, New York, New York 10007, US

Geographic Context:

• New York City is a major hub for the advertising industry, providing ample opportunities for networking and professional growth.
• The Financial District is a bustling and easily accessible location, with numerous public transportation options and nearby amenities.
• The city's diverse cultural scene and vibrant nightlife offer numerous opportunities for leisure and entertainment outside of work hours.

Work Schedule: The work schedule for this role is full-time, with a hybrid work arrangement (3 office days per week). The remaining days can be worked remotely, offering flexibility for work-life balance.

ASSUMPTION: The work environment at Madhive's headquarters is dynamic and collaborative, with a strong focus on innovation and growth in the local media landscape.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and cross-functional team members
• Final interviews with senior leadership

Key Assessment Areas:

• Product marketing skills and experience
• Communication and presentation skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Madhive's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the AdTech ecosystem and Madhive's products and services
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Research Madhive's company culture and values to ensure a strong fit

ATS Keywords: Product Marketing, B2B SaaS, AdTech, Technical Communication, Project Management, Writing, Analytical Skills, Strategic Mindset, Local Media, CTV/OTT Advertising

ASSUMPTION: The application process for this role may vary depending on the volume of applicants and Madhive's hiring needs. It is essential to monitor the job posting and company website for updates and follow the application instructions carefully.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used by Madhive may vary depending on the team and role. The incumbent is expected to be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Madhive values creativity, risk-taking, and continuous learning to drive growth and evolution in the local media landscape.
• Collaboration: Madhive fosters a collaborative work environment, encouraging cross-functional teamwork and open communication.
• Customer Focus: Madhive prioritizes understanding and meeting the needs of its clients, ensuring exceptional customer experiences and driving business success.

Work Style:

• Dynamic and fast-paced: Madhive operates in a rapidly evolving industry, requiring employees to be adaptable and responsive to change.
• Data-driven: Madhive values evidence-based decision-making and uses data to inform product and marketing strategies.
• Cross-functional: Madhive encourages collaboration and communication across teams, with a strong focus on collective problem-solving and innovation.

Self-Assessment Questions:

• Do you have experience working in the AdTech ecosystem or B2B SaaS marketing?
• Are you comfortable operating in a fast-paced, cross-functional environment and managing project timelines with technical stakeholders and team leadership?
• Do you possess strong writing and communication skills, with a keen eye for detail and a strategic mindset?
• Are you eager to learn and adapt in a dynamic and evolving industry?

ASSUMPTION: Madhive's company culture is dynamic, collaborative, and focused on innovation and growth in the local media landscape. Candidates who are passionate about the industry, eager to learn, and comfortable working in a fast-paced environment will thrive in this role.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the AdTech industry may require the incumbent to adapt quickly to changes in the market and product offerings.
• The role involves working closely with various teams, which may present challenges in terms of communication, collaboration, and project management.
• The incumbent may face competition from other candidates with relevant experience and skills in the AdTech and B2B SaaS marketing industries.
• The hybrid work arrangement may present challenges in terms of balancing remote work and in-office collaboration.

ASSUMPTION: The potential challenges for this role are inherent to the fast-paced and dynamic nature of the AdTech industry, as well as the collaborative and cross-functional work environment at Madhive.

📈 Similar Roles Comparison

• Compared to other product marketing roles in the AdTech industry, this position offers a unique focus on local media and CTV/OTT advertising, providing an opportunity to work on cutting-edge advertising technologies and strategies.
• Madhive's mid-sized company environment offers a more collaborative and agile work environment compared to larger enterprise organizations, with ample opportunities for growth and innovation.
• As a mid-level role, this position offers opportunities for career growth and development within Madhive and the broader AdTech industry.

ASSUMPTION: The unique focus on local media and CTV/OTT advertising, as well as Madhive's mid-sized company environment, sets this role apart from similar positions in the AdTech industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new CTV/OTT advertising product, including product positioning, messaging, and launch planning
• Conducting market research and competitive analysis to inform product decisions and identify opportunities for differentiation in the local media landscape
• Creating a suite of sales enablement tools, such as one sheets, battlecards, and pitch decks, to support revenue teams in driving adoption and revenue growth

ASSUMPTION: The sample projects listed above are representative of the types of initiatives the Product Marketing Manager may undertake in this role. The specific projects and priorities will depend on the company's growth trajectory and product roadmap.

❓ Key Questions to Ask During Interview

• Can you describe the product roadmap and how this role will contribute to its success?
• How does Madhive support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Madhive measure the success of its product marketing efforts, and what metrics will I be responsible for tracking?
• What is the team structure and dynamic like, and how does this role fit into the broader organization?

ASSUMPTION: The key questions listed above are designed to provide insight into the role's priorities, the company's culture, and the team's dynamics. Candidates are encouraged to ask additional questions tailored to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Madhive Product Marketing Manager Application
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your understanding of the AdTech ecosystem and Madhive's products and services
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Research Madhive's company culture and values to ensure a strong fit
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.