📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: HERE Technologies
🔹 Location: Amsterdam, Berlin, Krakow
🔹 Job Type: Hybrid
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing compelling narratives around HERE's technologies, platforms, products, and services
- Leading with data to inform internal cross-functional teams and external go-to-market initiatives
- Differentiating HERE's product and services portfolio with concise and compelling positioning and messaging
- Enabling sales success by providing the right messages and content to drive adoption and revenue growth
- Supporting customer and industry events with compelling storytelling and gathering valuable insights
- Collaborating and working across various teams to perform the job effectively
- Marketing ecosystems, partner, and distributor channels in addition to product marketing and B2B SaaS
ASSUMPTION: This role requires a strong balance between strategic thinking and hands-on execution, with a focus on driving tangible results for customers and the company.
📋 Key Responsibilities
✅ Be a storyteller, developing compelling narratives around HERE's technologies, platforms, products, and services
✅ Lead with data, using market research, customer insights, and product innovation to develop thoughtful points of view
✅ Differentiate with positioning and messaging, creating concise and compelling narratives that communicate value to target audiences
✅ Enable sales success by providing the right messages and content to drive adoption and revenue growth
✅ Support customer and industry events with compelling storytelling and gather valuable insights
✅ Collaborate and work across marketing, product, portfolio management, sales, professional services, technical services, and technology teams
✅ Go beyond products, marketing ecosystems, partner, and distributor channels in addition to product marketing and B2B SaaS
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively in a fast-paced, matrixed, and global environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of product marketing experience, with a focus on B2B SaaS
Required Skills:
- Excellent verbal and written communication skills
- Strong technical aptitude and ability to explain technical concepts clearly
- Proven experience drafting positioning, messaging, and writing narratives across a portfolio of products and services
- Ability to balance high-level strategy with hands-on pragmatic execution
- Experience working effectively in a fast-paced, matrixed, and global environment
Preferred Skills:
- Experience with location technology or spatial intelligence
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in location technology or spatial intelligence may have an advantage in this role, but strong product marketing skills and a willingness to learn are more important.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the Netherlands)
Benefits:
- Flexible working hours
- Competitive salary plus bonus
- Opportunities to learn, grow, and develop
Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for the Netherlands. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: HERE Technologies is a location data and technology platform company, empowering customers to achieve better outcomes in various industries, including automotive, logistics, and urban development.
Company Size: 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: HERE Technologies was founded in 2008, with a rich history in mapmaking and location technology.
Company Description:
- As global mobility becomes increasingly connected, electrified, and automated, HERE Technologies is leading the way to a safer, greener future.
- Our location platform is integrated into more than 180 million vehicles across the planet, using fresh and accurate data that we have been building for over 35 years and continue to refresh daily.
- In our key markets, Automated and Connected Driving, Fleet Management, and Supply Chain, we work with global brands, partners, developers, and customers so that together we can move the world forward.
Company Specialties:
- Maps
- Location
- Cartography
- Mapping apps
- Location technology
- Location intelligence
- Location data
- Platform
- and Location platform
Company Website: here.com
ASSUMPTION: HERE Technologies is a well-established company with a strong focus on innovation and sustainability, providing a dynamic work environment for employees.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development within the company.
Reporting Structure: The Product Marketing Manager reports to the Head of Product Marketing and works closely with various teams, including product, sales, and marketing.
Work Arrangement: Hybrid, with a combination of on-site and remote work, allowing for flexibility and a better work-life balance.
Growth Opportunities:
- Expanding skills and knowledge in location technology and spatial intelligence
- Gaining experience working in a global, matrixed environment
- Developing leadership and management skills through collaboration with various teams
ASSUMPTION: This role offers significant opportunities for professional growth and development, both within the product marketing function and across the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee well-being and productivity.
Office Location(s): Amsterdam, Berlin, Krakow
Geographic Context:
- Amsterdam: A vibrant, multicultural city with a strong tech industry and a high quality of life.
- Berlin: A thriving, creative city with a rich history and a growing tech scene.
- Krakow: A historic city with a strong economy and a well-educated workforce, offering a lower cost of living compared to other European cities.
Work Schedule: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement, allowing for a better work-life balance.
ASSUMPTION: The location and work environment at HERE Technologies offer a diverse and dynamic work experience, with opportunities to collaborate with colleagues from around the world.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study
- Behavioral and situational interviews with the hiring manager and team members
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Communication skills and storytelling ability
- Technical aptitude and understanding of location technology
- Strategic thinking and problem-solving skills
- Cultural fit and alignment with HERE's values
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and skills relevant to this role.
- Prepare examples of your work, such as positioning statements, messaging frameworks, or customer success stories.
- Research HERE Technologies and be prepared to discuss how your skills and experience align with the company's mission and values.
ATS Keywords: Product Marketing, B2B SaaS, Location Technology, Spatial Intelligence, Positioning, Messaging, Sales Enablement, Collaboration, Storytelling, Technical Aptitude, Communication Skills, Data Analysis, Execution, Customer Engagement, Event Support, Cross-Functional Teamwork
ASSUMPTION: The application process at HERE Technologies is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Location technology and spatial intelligence platforms (e.g., HERE Platform, Mapbox)
ASSUMPTION: The tools and technologies required for this role are standard for the product marketing function and can be learned or transferred from other industries.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and outcome-focused
- Global and diverse
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding their needs and challenges?
- Are you comfortable working in a fast-paced, matrixed, and global environment?
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
- Are you accountable and results-driven, with a focus on delivering tangible outcomes?
ASSUMPTION: HERE Technologies values a diverse and inclusive work environment, with a strong focus on collaboration and innovation.
⚠️ Potential Challenges
- Working in a fast-paced, matrixed, and global environment may require strong adaptability and time management skills.
- The role involves collaborating with various teams, which may require strong communication and interpersonal skills to build and maintain effective relationships.
- The hybrid work arrangement may present challenges in terms of communication and coordination between on-site and remote team members.
- The role requires a strong understanding of location technology and spatial intelligence, which may present a learning curve for candidates without prior experience in the field.
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on location technology and spatial intelligence, requiring candidates to have a strong technical aptitude and willingness to learn.
- HERE Technologies is a global company with a strong focus on innovation and sustainability, providing unique opportunities for growth and development within the product marketing function and across the broader organization.
- This role offers a competitive salary and benefits package, with opportunities for professional growth and development within the company.
ASSUMPTION: This role is unique in its focus on location technology and spatial intelligence, providing a challenging and rewarding opportunity for the right candidate.
📝 Sample Projects
- Developing a positioning and messaging framework for a new location-based service or product
- Conducting market research and customer interviews to inform product development and go-to-market strategy
- Creating sales enablement materials, such as battle cards, case studies, and sales presentations, to support the sales team
ASSUMPTION: These sample projects are representative of the types of initiatives a Product Marketing Manager at HERE Technologies might work on, but the specific projects and priorities may vary based on the company's needs and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader organization?
- How does HERE Technologies support the professional growth and development of its employees, particularly within the product marketing function?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured?
- How does HERE Technologies approach collaboration and communication in a hybrid work environment, and what tools and technologies are used to facilitate this?
- What are the most challenging aspects of this role, and how have previous incumbents approached and overcome these challenges?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, helping candidates make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the HERE Technologies careers portal
- Tailor your resume and cover letter to highlight your product marketing experience and skills relevant to this role
- Prepare examples of your work, such as positioning statements, messaging frameworks, or customer success stories
- Research HERE Technologies and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
