Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Nexperia

🔹 Location: Dallas, Texas, United States

🔹 Job Type: On-site

🔹 Category: Semiconductor Manufacturing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Dallas, TX)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global marketing strategies for Interface and Level Translation products
• Leading new product launches and go-to-market strategies
• Creating and maintaining high-quality marketing collateral and sales tools
• Managing portfolio pricing and positioning strategies
• Collaborating closely with global field teams to support and promote the product portfolio

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the semiconductor industry to drive growth and customer engagement.

📋 Key Responsibilities

✅ Lead and manage new product launches, including go-to-market strategies and execution

✅ Develop and implement comprehensive portfolio promotion plans

✅ Create and maintain high-quality marketing collateral and sales tools

✅ Manage portfolio pricing and positioning strategies to ensure competitiveness and profitability

✅ Gather and analyze market trends, competitive landscape, and customer feedback to guide new product development

✅ Collaborate closely with global field teams to support and promote the product portfolio

✅ Promote product lines to customers worldwide, ensuring alignment with Nexperia’s business objectives

✅ Work extensively with internal teams including applications engineering, system engineering, product management, and product line leadership to drive revenue growth and expand market share

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in electrical engineering, Computer Engineering, or a related technical field

Experience: 5+ years of experience in analog semiconductor marketing

Required Skills:

• Proven track record in product marketing within the semiconductor industry
• Strong verbal and written communication skills
• Ability and willingness to travel domestically and internationally
• Proficient in market analysis and competitive landscape assessment
• Experience in managing product launches and go-to-market strategies

Preferred Skills:

• Fluency in additional languages (e.g., Mandarin, Spanish)
• Experience working with global teams
• Knowledge of the automotive or industrial semiconductor markets

ASSUMPTION: While not explicitly stated, proficiency in data analysis and presentation tools (e.g., Excel, PowerPoint) is likely expected for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level role in semiconductor marketing in Dallas, TX)

Benefits:

• Strong healthcare benefits (medical, dental, vision, etc.) with work/life balance
• Tremendous career growth opportunities
• 401K with company match
• Generous PTO and company holidays
• Education and wellness benefits

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime or weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Nexperia operates in the competitive semiconductor manufacturing industry, focusing on essential semiconductors for various applications, including automotive, industrial, mobile, and consumer electronics.

Company Size: Nexperia is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and internal mobility.

Founded: Nexperia was founded in 2016, following the spin-off of the Standard Products business from NXP Semiconductors.

Company Description:

• Headquartered in the Netherlands, Nexperia is a global semiconductor company with a rich European history and over 15,000 employees across Europe, Asia, and the United States.
• As a leading expert in the development and production of essential semiconductors, Nexperia’s components enable the basic functionality of virtually every commercial electronic design in the world.
• The company serves a global customer base, shipping more than 100 billion products annually, recognized as benchmarks in efficiency – in process, size, power, and performance.

Company Specialties:

• Technology
• Electronics
• Engineering
• Discretes
• Diode
• Transistor
• MOSFET
• Logic
• Automotive
• ESD Protection
• Mobile
• Industry
• Computing
• Portable
• Robotics
• Manufacturing
• Chip
• Frontend
• Semiconductors
• Operations
• IT
• Hardware
• Power MOSFET
• and Analog

Company Website: www.nexperia.com

ASSUMPTION: Nexperia's focus on essential semiconductors makes it a stable and reliable employer, with a strong commitment to innovation, efficiency, sustainability, and stringent industry requirements.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a proven track record in product marketing within the semiconductor industry.

Reporting Structure: The Product Marketing Manager reports directly to the Product Line Director and works closely with various internal teams, including applications engineering, system engineering, product management, and product line leadership.

Work Arrangement: This is an on-site role based in Dallas, TX, with flexibility for occasional remote work as needed.

Growth Opportunities:

• Nexperia's large size and global presence offer ample opportunities for career progression and international assignments.
• The company's commitment to diversity and inclusion provides a supportive environment for professional development.
• Nexperia's focus on innovation and technology enables employees to work on cutting-edge projects and stay at the forefront of the semiconductor industry.

ASSUMPTION: Given Nexperia's size and global presence, this role provides ample opportunities for career growth and exposure to diverse markets and technologies.

🌍 Location & Work Environment

Office Type: Nexperia's Dallas office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1234 Main Street, Suite 500, Dallas, TX 75201

Geographic Context:

• Dallas is the fourth most populous city in the United States, offering a vibrant job market and diverse cultural scene.
• The city is home to numerous Fortune 500 companies and has a strong economy driven by industries such as technology, healthcare, and energy.
• Dallas has a humid subtropical climate, with mild winters and hot summers, and is known for its barbecue cuisine and sports teams.

Work Schedule: The standard work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: Dallas offers a dynamic work environment with a diverse talent pool and ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition team
• Behavioral and technical interviews with the hiring manager and cross-functional stakeholders
• Final interview with the Product Line Director
• Background check and offer extension

Key Assessment Areas:

• Industry knowledge and experience in semiconductor marketing
• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Collaboration and teamwork abilities
• Adaptability and cultural fit with Nexperia's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the semiconductor industry and Nexperia's product portfolio in your application materials
• Prepare examples of your marketing strategies, product launches, or other relevant projects to discuss during the interview
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Product Marketing, Semiconductor, Go-to-Market, Market Analysis, Competitive Landscape, Customer Engagement, Portfolio Management, Pricing Strategies, Collaboration, Communication Skills, Travel, Product Launches, Sales Tools, Competitive Analysis, Customer Feedback, Revenue Growth, Market Share Expansion

ASSUMPTION: Nexperia's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and business objectives.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Jira)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Semiconductor industry-specific tools and software

ASSUMPTION: Proficiency in industry-standard marketing and project management tools is expected for this role, with the opportunity to learn and utilize semiconductor-specific tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Nexperia prioritizes customer needs and satisfaction in all aspects of its business
• Innovation-driven: The company fosters a culture of continuous learning and improvement to stay ahead of industry trends and competitors
• Collaborative: Nexperia encourages cross-functional collaboration and teamwork to achieve common goals and drive success
• Performance-focused: The company sets high standards for excellence and holds employees accountable for delivering results
• Respectful: Nexperia values diversity, inclusion, and mutual respect in all interactions and decisions

Work Style:

• Fast-paced and dynamic, with a focus on execution and results
• Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
• Data-driven and analytical, with a focus on using data to inform decision-making and strategy
• Adaptable and flexible, with a willingness to pivot and adjust as needed to meet changing market demands
• Customer-focused, with a deep understanding of customer needs and preferences

Self-Assessment Questions:

• Do you have a proven track record of driving revenue growth and market share expansion in the semiconductor industry?
• Are you comfortable working in a fast-paced, collaborative environment with tight deadlines and competing priorities?
• Do you have strong communication and presentation skills, with the ability to influence and persuade stakeholders at all levels?
• Are you comfortable working with data and using it to inform decision-making and strategy?
• Do you have a customer-centric mindset, with a deep understanding of customer needs and preferences?

ASSUMPTION: Nexperia's culture values strong communication, collaboration, and a customer-centric mindset, with a focus on driving results and continuous improvement.

⚠️ Potential Challenges

• The semiconductor industry is highly competitive, with constant technological advancements and market fluctuations
• Nexperia's global presence requires effective communication and collaboration with teams across different time zones and cultures
• This role may involve occasional travel, with potential disruptions to personal and family life
• Dallas can experience extreme weather conditions, including hot summers and occasional severe storms

ASSUMPTION: While these challenges exist, Nexperia's commitment to employee development, work-life balance, and a supportive work environment helps mitigate their impact.

📈 Similar Roles Comparison

• Compared to related roles in semiconductor marketing, this position focuses more on global marketing strategies and portfolio management, rather than technical product management or sales
• In the semiconductor industry, Nexperia is known for its strong focus on efficiency, sustainability, and stringent quality standards, setting it apart from competitors
• Career paths in semiconductor marketing can lead to senior leadership roles, with opportunities for functional or general management positions as the industry continues to grow and evolve

ASSUMPTION: While this role shares similarities with other semiconductor marketing positions, its focus on global marketing strategies and portfolio management makes it unique within the industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product line, including market analysis, competitive landscape assessment, and customer segmentation
• Creating and maintaining a comprehensive portfolio promotion plan, including marketing collateral, sales tools, and pricing strategies
• Managing a product launch, including cross-functional collaboration, event planning, and post-launch analysis

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Product Marketing Manager role, showcasing the candidate's ability to drive growth and customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies for Nexperia's Interface and Level Translation product portfolios, and how this role fits into their execution?
• How does Nexperia support the professional development and career growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured against them?
• How does Nexperia foster a culture of innovation and continuous learning, and what opportunities exist for me to contribute to these efforts?
• What are the most significant challenges facing the Interface and Level Translation product portfolios, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in understanding the role's context, priorities, and opportunities for growth and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the semiconductor industry and Nexperia's product portfolio
• Prepare examples of your marketing strategies, product launches, or other relevant projects to discuss during the interview
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
• If selected for the final interview, be prepared to discuss your long-term career goals and how this role fits into your professional development plan

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.