📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Karat
🔹 Location: Remote (United States - Select States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (Select States)
🚀 Job Overview
Key aspects of this role include:
- Developing compelling messaging and content to drive product adoption and customer engagement
- Partnering with sales, product, and other go-to-market teams to create winning strategies
- Conducting competitive analysis and providing insights to enhance team effectiveness
- Managing multiple projects and connecting the dots across workstreams
- Storytelling and communicating complex ideas in an engaging, customer-centric manner
ASSUMPTION: This role requires a proactive, independent worker who can build trust with stakeholders and deliver high-quality results, even when navigating ambiguity.
📋 Key Responsibilities
✅ Partner with Karat’s sales team to craft materials and messaging that win customers and drive product adoption
✅ Collaborate with Karat’s Product team to provide insights into customer pain points and competitive set
✅ Contribute to initiatives that enhance the effectiveness of the Product Marketing team
✅ Conduct competitive analysis to identify opportunities and threats, and regularly update stakeholders with insights and recommendations
ASSUMPTION: The role may also involve creating marketing collateral using tools like Google Suite and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in product marketing, product management, or a similar role, with exposure to developing messaging, positioning, or go-to-market strategies for products or services
Required Skills:
- Proactive, independent worker with strong communication skills
- Ability to connect customer needs with product capabilities
- Experience working closely with Product, Sales, and Marketing teams
- Talent for storytelling and distilling complex ideas into engaging, customer-centric messaging
- Dynamic problem-solving skills and comfort managing multiple projects
- Previous experience creating marketing collateral, with a preference for experience using tools like Google Suite
Preferred Skills:
- Experience in the software development industry
- Familiarity with the Interviewing Cloud or similar products
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $84,000 - $125,100 USD per year (varies by geographic location)
Benefits:
- Employer-sponsored healthcare (100% premium coverage for employees and 75% premium coverage for eligible dependents)
- 100% employer-paid Short-Term Disability, Long-Term Disability, and Standard Life Insurance
- Optional Life Insurance available
- Flexible Savings Account (Healthcare)
- 401(k) match of 4%
- 100% employer-paid mental wellness support via Spring Health
- Flexible vacation policy
- Wellness leave (3 work weeks per year)
- Karat ‘No Questions Asked’ Leave (1 work week per calendar year)
- Parental leave (24 weeks)
- Holidays (10 days), Karat Summer Break (5 days - July), and Karat Winter Break (5 days - December)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the United States. However, the actual salary may vary depending on the candidate's location and the company's geographic classification system.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2014
Company Description:
- Karat is the world leader in technical interviewing and pioneer of the Interviewing Cloud.
- They provide a scalable, consistent, and predictive solution for conducting technical interviews 24/7.
- Karat’s global network of Interview Engineers, unparalleled market intelligence, and purpose-built interviewing infrastructure open the pipeline for engineering talent, limit pedigree bias, and provide access for underrepresented candidates.
Company Specialties:
- Technical Interviewing
- Hiring
- SaaS
- and Technical Assessment
Company Website: karat.com
ASSUMPTION: Karat is a well-established company in the software development industry, focusing on technical interviewing and assessment solutions.
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: This role reports directly to the Director of Product Marketing.
Work Arrangement: Remote (Select States)
Growth Opportunities:
- Potential career progression to Senior Product Marketing Manager or other leadership roles within the Product Marketing team
- Opportunities to work on high-impact projects and drive strategic growth for the company
- Chance to learn from and collaborate with experienced professionals in the field
ASSUMPTION: Given the company's size and growth potential, there may be opportunities for career advancement and professional development in this role.
🌍 Location & Work Environment
Office Type: Remote (Select States)
Office Location(s): Not applicable (remote work)
Geographic Context:
- The role is available to candidates residing in specific U.S. states, as listed in the job description.
- Candidates must be able to work remotely and have a reliable internet connection.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work independently
ASSUMPTION: While the role is remote, candidates should be prepared to work within the specified time zones and be available for meetings and collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the Talent Acquisition team
- Interview with the hiring manager or a member of the Product Marketing team
- Final interview with the Director of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to connect customer needs with product capabilities
- Problem-solving skills and adaptability
- Storytelling and content creation abilities
- Experience with marketing collateral and relevant tools
- Alignment with Karat's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss specific examples of your marketing collateral creation and stakeholder engagement experiences
- Research Karat's products, services, and company culture to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or recruiter after your interview to express your interest in the position
ATS Keywords: Product Marketing, Product Management, Messaging Development, Positioning, Go-To-Market Strategies, Communication, Adaptability, Storytelling, Problem-Solving, Project Management, Competitive Analysis, Collaboration, Content Creation, Stakeholder Engagement, Customer Insights, Market Trends
ASSUMPTION: Given the competitive nature of the job market, it is essential to tailor your application materials and be prepared to discuss your relevant skills and experiences in detail during the interview process.
🛠️ Tools & Technologies
- Google Suite (Google Docs, Sheets, Slides)
- Marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello, JIRA)
- Competitive analysis tools (e.g., SimilarWeb, SEMrush, Ahrefs)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and addressing customer needs
- Inclusive: Foster a diverse and inclusive work environment
- Collaborative: Work together to achieve common goals
- Adaptable: Embrace change and continuous learning
Work Style:
- Proactive and independent worker with strong communication skills
- Ability to connect customer needs with product capabilities
- Experience working closely with Product, Sales, and Marketing teams
- Talent for storytelling and distilling complex ideas into engaging, customer-centric messaging
- Dynamic problem-solving skills and comfort managing multiple projects
Self-Assessment Questions:
- Do you have experience working remotely and independently?
- Are you comfortable managing multiple projects and connecting the dots across workstreams?
- Can you effectively communicate complex ideas in an engaging, customer-centric manner?
- Do you have experience creating marketing collateral using tools like Google Suite?
- Are you comfortable working in a fast-paced, dynamic environment?
ASSUMPTION: Candidates should assess their fit with Karat's company values and work style requirements before applying to ensure a successful and satisfying work experience.
⚠️ Potential Challenges
- The role may require working with multiple stakeholders and managing competing priorities
- Candidates may face competition from other experienced product marketing professionals
- The remote work environment may present unique challenges, such as maintaining work-life balance and staying connected with the team
- The role may require occasional travel for company events or meetings
ASSUMPTION: While Karat offers a flexible and remote-friendly work environment, candidates should be prepared to navigate the unique challenges that come with remote work and a fast-paced, dynamic role.
📈 Similar Roles Comparison
- This role may differ from other product marketing positions in its focus on competitive analysis and driving strategic growth for the company
- Karat's unique product offering and industry focus may require specific knowledge and skills not typically found in other product marketing roles
- Candidates with experience in the software development industry or technical interviewing may have an advantage in this role
ASSUMPTION: Given the unique nature of Karat's products and services, candidates should research the company and its offerings to ensure a strong fit with the role and its requirements.
📝 Sample Projects
- Developing a comprehensive competitive analysis report to inform product strategy and positioning
- Creating a winning pitch deck for a new product launch, tailored to specific customer segments
- Managing a cross-functional team to create a customer success case study, highlighting the impact of Karat's products on customer outcomes
ASSUMPTION: The specific projects assigned to the Product Marketing Manager may vary depending on the company's priorities and the individual's skills and experiences.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Product Marketing team currently, and how can this role address them?
- How does the Product Marketing team collaborate with other departments, such as Product and Sales, to drive success?
- What opportunities exist for growth and professional development within the Product Marketing team?
- How does Karat support work-life balance for its remote employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager or team members?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific challenges facing Karat's Product Marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Karat Careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for your interviews by researching Karat's products, services, and company culture
- Follow up with the hiring manager or recruiter after your interview to express your interest in the position
- If selected, complete the background check process and review the offer details
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
