Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Revenue Analytics

🔹 Location: Atlanta, GA (Open Remote - Eastern Time Zone)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Open Remote (Eastern Time Zone)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new products and features
• Crafting compelling messaging and coordinating multi-touch marketing cadences
• Managing and executing product launches and customer marketing initiatives
• Supporting sales enablement and managing 3rd party vendors for content production
• Conducting market research and competitive analysis to inform product positioning

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable wearing multiple hats and working in a fast-paced, lean team environment.

📋 Key Responsibilities

✅ Creates coordinated multi-touch marketing cadences that align messaging and priorities across channels

✅ Proactively communicates and manages commitments and projects so that other Marketing team members can effectively plan their time across verticals

✅ Keeps up with the product roadmap to support feature launches and customer marketing/upsells

✅ Partners with and successfully manages 3rd party vendors to produce high-performing content

✅ Supports the enablement of the sales team around the user, the product, the market, and our competitors

✅ Creates and manages research projects to better understand market trends, the broader competitive landscape, and our competitors

✅ Proofreads all content to ensure narrative consistency, accuracy, and appropriate style

✅ Develops and executes go-to-market strategies for new products and features

✅ Owns and optimizes product marketing metrics to ensure that our efforts move the needle

✅ Gets hands dirty - whether it's writing copy, running A/B tests, or jumping on a sales call, does whatever it takes to drive success

ASSUMPTION: This role involves a mix of strategic planning and tactical execution. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, journalism, or a related field

Experience: 5+ years of product marketing experience, preferably in a fast-growing SaaS company.

Required Skills:

• Strong creative, problem-solving, and critical thinking abilities
• Experience in a long sales cycle
• Outstanding organizational and execution skills, attention to detail, and the ability to manage multiple tasks in a timely manner with cross-collaboration with Revenue Analytics teams
• Stellar written and verbal communication skills

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with the revenue management ecosystem

ASSUMPTION: The ideal candidate will have a proven track record in product marketing, with experience in a fast-growing SaaS company preferred. Strong communication skills and the ability to work independently are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $120,000 a year

Benefits:

• 100% paid healthcare including medical, dental, and vision coverage for employees and their families
• 100% paid life insurance, long and short-term disability coverage for team members
• 401k plan with a generous match and is vested immediately
• Company-issued cell phone or phone allowance and laptop
• Open PTO plan (take what you need!) and 9 paid holidays
• Gym membership reimbursement
• Flexible work arrangements

Working Hours: Standard full-time hours with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level product marketing role in the Atlanta area. Benefits are comprehensive and competitive for a company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Revenue management software for hospitality, media, manufacturing, and distribution, and passenger rail companies

Company Size: 51-200 employees, small enough to offer significant impact and growth opportunities, yet large enough to provide stability and resources

Founded: 2005, with over 15 years of experience in revenue management and pricing strategy

Company Description:

• Pioneer in the revenue management ecosystem
• Partners with companies to solve complex pricing challenges
• Offers next-generation software to perfect pricing, reclaim missed revenue, and take back time

Company Specialties:

• Predictive Analytics
• Data Science
• Analytics
• Price Optimization
• Change Management
• Eliminating Wasted Time
• Drive Millions in Revenue Uplift
• Revenue Management
• Pricing Analytics
• Machine Learning
• Artificial Intelligence
• and Pricing Strategy

Company Website: revenueanalytics.com

ASSUMPTION: Revenue Analytics is a well-established company in the revenue management software space, with a strong focus on data-driven solutions and customer success.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement

Reporting Structure: Reports directly to the VP of Marketing

Work Arrangement: Open Remote (Eastern Time Zone), with flexibility for on-site work in Atlanta

Growth Opportunities:

• Potential to take on more responsibility and advance within the marketing team
• Opportunity to work on high-impact projects and drive business outcomes
• Chance to learn and grow within a fast-paced, dynamic environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance within the marketing team.

🌍 Location & Work Environment

Office Type: Hybrid (Atlanta office with remote work options)

Office Location(s): 100 Galleria Pkwy, Suite 900, Atlanta, Georgia 30339, US

Geographic Context:

• Atlanta, GA, with a vibrant tech scene and a growing startup ecosystem
• Access to a diverse talent pool and a range of cultural attractions
• Eastern Time Zone, with flexibility for remote work

Work Schedule: Standard full-time hours, with flexibility for remote work

ASSUMPTION: The hybrid work environment offers the best of both worlds, with the opportunity to collaborate in person and the flexibility to work remotely.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Case study or project presentation
• Final interview with the VP of Marketing

Key Assessment Areas:

• Product marketing strategy and execution
• Communication and presentation skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare a case study or project presentation that demonstrates your product marketing expertise
• Research the company and industry to show your enthusiasm and understanding

ATS Keywords: Product marketing, go-to-market strategy, messaging, launches, customer marketing, sales enablement, market research, competitive analysis, content production, metrics, execution

ASSUMPTION: The interview process is designed to assess both your technical skills and cultural fit. Be prepared to discuss your experience and thought process in detail.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: Familiarity with marketing automation tools and project management software is beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Innovative
• Collaborative
• Results-oriented

Work Style:

• Fast-paced and dynamic
• Cross-functional collaboration
• Independent and self-motivated
• Adaptable and flexible

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously?
• Can you provide an example of a successful product launch you've led, and what was your approach?
• How do you handle feedback or criticism on your work?

ASSUMPTION: Revenue Analytics values candidates who are customer-focused, data-driven, and results-oriented, with a strong work ethic and a collaborative mindset.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working with cross-functional teams and stakeholders to align priorities and messaging
• Adapting to changes in the product roadmap or market conditions
• Balancing strategic planning with hands-on execution

ASSUMPTION: The fast-paced nature of the role and the need to balance strategic planning with hands-on execution may present challenges for some candidates.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on product marketing and go-to-market strategy
• Experience in the revenue management ecosystem is a plus but not required
• This role offers significant growth potential and the opportunity to drive business outcomes

ASSUMPTION: While this role shares some similarities with traditional marketing roles, the focus on product marketing and go-to-market strategy sets it apart.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new revenue management software feature
• Conducting market research to inform product positioning and messaging
• Managing a team of vendors to produce high-performing content for a product launch

ASSUMPTION: These sample projects provide a sense of the types of initiatives the Product Marketing Manager may work on, but the specific projects will vary based on the company's priorities and the market landscape.

❓ Key Questions to Ask During Interview

• How does the marketing team collaborate with the product and sales teams to ensure alignment and success?
• Can you describe a recent product launch and the role that product marketing played in its success?
• What are the biggest challenges facing the revenue management software industry, and how is Revenue Analytics addressing them?
• How does Revenue Analytics support the professional development and growth of its employees?
• What is the company's approach to work-life balance, especially for remote employees?

ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, as well as to demonstrate your interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a case study or project presentation that demonstrates your product marketing expertise
• Follow up with the hiring manager one week after submitting your application to express your continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.