📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Logitech
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (Shanghai, China)
🚀 Job Overview
Key aspects of this role include:
- Developing marketing strategy and assets for new product launches in China
- Collaborating with internal teams to ensure effective product messaging and go-to-market plans
- Conducting market research and customer segmentation
- Seeking relevant partnership marketing opportunities
- Working autonomously and managing time effectively in a distributed environment
ASSUMPTION: This role requires a high level of self-motivation and strong communication skills to work effectively with various internal and external stakeholders.
📋 Key Responsibilities
✅ Develop strategic-level visions of new product launches
✅ Conduct market research and customer needs analysis
✅ Segment target customer base and determine core positioning and unique selling points
✅ Drive marketing messaging and asset development for new product launches
✅ Launch new products internally to China sales and marketing teams
✅ Support China marketing team to develop go-to-market plans and ensure sales delivery and P&L results
✅ Seek relevant partnership marketing opportunities and develop pulsive energy marketing plans
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: B.S / M.S of Marketing or Business (MBA is a plus)
Experience: 6+ years in consumer electronics, high-tech, or gaming industry with experience in product marketing, brand marketing, or partnership marketing
Required Skills:
- Strong autonomy and time management skills
- Excellent written and oral communication skills in both Chinese and English
- Ability to work with internal and external stakeholders in a distributed environment
- Presentation and demo skills with the ability to tailor product value statements to different levels
Preferred Skills:
- Hardcore PC gamer
- Experience in the Chinese gaming market
ASSUMPTION: Candidates with experience in the Chinese market and a strong understanding of the local gaming culture will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on experience and industry standards, the estimated salary range for this role in Shanghai is ¥350,000 - ¥500,000 per year.
Benefits:
- Comprehensive benefits packages
- Flexible working environments
- Health support
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Logitech operates in the computers and electronics manufacturing industry, with a focus on personal peripherals, driving innovation in PC navigation, Internet communications, digital music, home-entertainment control, and gaming and wireless devices.
Company Size: Logitech has 5,001-10,000 employees globally, with a significant presence in China.
Founded: Logitech was founded in 1981 and is headquartered in San Jose, California, with additional offices worldwide.
Company Description:
- Logitech is a Swiss company focused on innovation and quality, designing software-enabled hardware solutions that drive superior performance and productivity
- The company is dedicated to extending human potential in work and play by connecting people through technology
- Logitech is committed to driving outcomes that are better for people and planet, reducing its environmental impact through sustainable design
Company Specialties:
- Personal peripherals
- PC navigation
- Internet communications
- Digital music
- Home-entertainment control
- Gaming and wireless devices
Company Website: www.logitech.com
ASSUMPTION: Logitech's global presence and commitment to sustainability provide opportunities for professional growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution
Reporting Structure: The Product Marketing Manager will report directly to the Marketing Head of China Accelerator Group
Work Arrangement: This is a hybrid role, with a mix of on-site work in Shanghai and remote work
Growth Opportunities:
- Potential to grow within the marketing function or explore other areas of the business
- Opportunity to work on high-impact projects with a global team
- Chance to develop expertise in the Chinese gaming market
ASSUMPTION: This role offers opportunities for professional growth and development within Logitech's marketing function and the broader gaming industry.
🌍 Location & Work Environment
Office Type: Logitech's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): 1111 changshou Road, Shanghai, CN
Geographic Context:
- Shanghai is a major global hub for the gaming industry, with a thriving gaming culture and a large consumer base
- The city offers a vibrant work-life balance, with numerous cultural attractions and entertainment options
- Shanghai's international business environment provides opportunities for professional networking and growth
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: Shanghai's dynamic gaming industry and vibrant cultural scene provide an exciting environment for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the marketing head
Key Assessment Areas:
- Marketing strategy and planning
- Communication and presentation skills
- Cultural fit and alignment with Logitech's values
- Understanding of the Chinese gaming market
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategy and planning work to discuss during the interview
- Research Logitech's products and the Chinese gaming market to demonstrate your knowledge and enthusiasm
ATS Keywords: Product Marketing, Partnership Marketing, Market Research, Customer Segmentation, Marketing Messaging, Project Management, Gaming, China, Shanghai
ASSUMPTION: Logitech's interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to contribute to the company's success in the Chinese gaming market.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Presentation tools (e.g., PowerPoint, Keynote)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Creativity
- Collaboration
- Accountability
Work Style:
- Autonomous and self-motivated
- Strong communication and presentation skills
- Ability to work effectively in a distributed environment
- Adaptability and flexibility
Self-Assessment Questions:
- How do your personal values align with Logitech's company values?
- How do you approach working autonomously and managing your time effectively?
- How do you adapt your communication style to different stakeholders and situations?
ASSUMPTION: Logitech values candidates who are innovative, creative, and collaborative, with a strong work ethic and a commitment to quality.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to a fast-paced and dynamic gaming market
- Working effectively in a distributed environment
- Navigating the unique cultural and business landscape of the Chinese gaming market
ASSUMPTION: This role presents both opportunities and challenges, requiring strong organizational skills, adaptability, and cultural sensitivity.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager in other gaming or consumer electronics companies, but with a focus on the unique needs of the Chinese market
- Compared to other marketing roles, this position requires a strong understanding of the gaming industry and a willingness to adapt to its fast-paced and dynamic nature
- Career progression in this role could lead to senior marketing positions within Logitech or other gaming companies
ASSUMPTION: This role offers a unique opportunity to gain experience in the Chinese gaming market and contribute to Logitech's growth in this region.
📝 Sample Projects
- Developing a marketing strategy and plan for a new gaming product launch in China
- Conducting market research and customer segmentation to inform product positioning and messaging
- Collaborating with internal teams to create marketing assets and launch a new product internally
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the team's priorities and the company's needs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Logitech in China?
- What are the most challenging aspects of working in the Chinese gaming market?
- How does Logitech support the professional growth and development of its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategy and planning work to discuss during the interview
- Research Logitech's products and the Chinese gaming market to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
