Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: SmartBear

🔹 Location: Wrocław, Lower Silesian Voivodeship, Poland

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Defining and executing go-to-market strategies for two SmartBear products
• Crafting compelling messaging that resonates with target personas
• Driving product launches and enabling sales and partner teams
• Creating engaging content and representing SmartBear at industry events
• Collaborating across global, cross-functional teams in a fast-paced environment

ASSUMPTION: This role requires a high level of adaptability and strategic thinking to manage multiple products with differing buyer personas and technical complexities.

📋 Key Responsibilities

✅ Define and execute go-to-market strategies for two SmartBear products, including cross-product solutions

✅ Craft product positioning and messaging that resonates with target personas, driven by deep customer and market insights

✅ Lead the planning and execution of product launches, ensuring alignment across marketing, sales, product, and partner teams

✅ Develop sales enablement materials, including presentations, battle cards, and competitive analysis, to help teams effectively communicate product value

✅ Produce high-impact content such as blog posts, webinars, eBooks, and whitepapers to support demand generation and customer education

✅ Represent SmartBear at industry events, engage with analysts, press, and influencers, and contribute to positioning SmartBear as a leader in the space

✅ Work closely with Product, Sales, and Marketing teams to ensure consistent and effective messaging across all channels

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and project management skills to manage multiple stakeholders and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in Product Marketing or a related role (e.g., Solutions Marketing, Sales Engineering, Content Marketing, Growth Marketing, or Technical Marketing) in a B2B technology environment

Required Skills:

• Excellent written and verbal communication skills with fluency in English
• Strong project management and collaboration skills
• Demonstrated ability to manage multiple products or business lines simultaneously
• Passion for technology and a desire to become a subject matter expert in software testing and app observability
• Adaptable and strategic thinker who can pivot as business needs evolve

Preferred Skills:

• Experience with software testing or app observability tools
• Familiarity with the software development lifecycle
• Knowledge of the software industry and trends

ASSUMPTION: While not required, experience with software testing or app observability tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Based on market research for Product Marketing roles in Poland with 3-5 years of experience)

Benefits:

• Health insurance
• Retirement plan
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility to align with US business hours when needed

ASSUMPTION: The salary range provided is an estimate based on market research for Product Marketing roles in Poland with 3-5 years of experience. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 501-1,000 employees

Founded: 1999 (as SmartBear Software)

Company Description:

• SmartBear is a leading provider of software quality and performance monitoring solutions
• The company's solution hubs, including SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, featuring HaloAI, provide end-to-end quality for software development teams
• SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations worldwide

Company Specialties:

• Software quality
• Agile development
• Cloud computing
• Mobile development
• Web performance monitoring
• Application lifecycle management
• Test management
• Automated testing
• Virtualization
• Peer review
• Code review
• DevOps
• Web Services and API Testing
• Load testing
• Behavior-driven development (BDD)
• Functional testing
• API design
• API monitoring
• Performance monitoring
• Browser testing
• Mobile testing
• Developer visibility

Company Website: http://www.smartbear.com

ASSUMPTION: SmartBear is a well-established company in the software development industry, with a strong focus on software quality and performance monitoring.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports to the Senior Director of Product Marketing and works closely with cross-functional teams, including Product, Sales, and Marketing

Work Arrangement: Remote OK, with flexibility to align with US business hours when needed

Growth Opportunities:

• Potential to grow into a senior or management role within the Product Marketing team
• Opportunities to expand knowledge and skills in software testing and app observability
• Chance to work on high-impact projects and drive business strategy

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the business.

🌍 Location & Work Environment

Office Type: SmartBear has offices in multiple locations worldwide, with this role based in Wrocław, Poland

Office Location(s): 450 Artisan Way, Somerville, MA, USA; Mayoralty House, Flood Street, Galway, Ireland; 696 Bourke Street, Level 2, Melbourne, Australia; Bangalore, Karnataka, India; 18, Rue Alain Savary, Besançon, France; Ground Floor Royal Mead, Railway Place, Bath, England

Geographic Context:

• Wrocław is the fourth-largest city in Poland, located in the southwestern part of the country
• The city is known for its vibrant cultural scene, historical architecture, and affordable cost of living
• Wrocław is home to a thriving technology industry, with many international companies establishing offices in the city

Work Schedule: Full-time (40 hours per week), with flexibility to align with US business hours when needed

ASSUMPTION: Wrocław offers a dynamic and multicultural work environment, with a strong focus on technology and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the Senior Director of Product Marketing and other team members
• Case study or project presentation
• Final interview with the VP of Marketing

Key Assessment Areas:

• Communication and presentation skills
• Product marketing strategy and execution
• Understanding of software testing and app observability
• Adaptability and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or project presentation that demonstrates your ability to define and execute go-to-market strategies
• Research SmartBear's products and industry to show your enthusiasm and understanding of the company and market

ATS Keywords: Product Marketing, Go-to-Market Strategy, Messaging, Product Launch, Sales Enablement, Content Creation, Industry Events, Collaboration, Software Testing, App Observability, Adaptability, Strategic Thinking

ASSUMPTION: SmartBear uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Workspace
• Asana
• Slack
• ProductPlan
• SmartBear's product suite (e.g., TestComplete, LoadNinja, etc.)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Curious

Work Style:

• Fast-paced and dynamic
• Global and cross-functional
• Data-driven and results-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with shifting priorities?
• Are you comfortable working with a global, cross-functional team and aligning with US business hours when needed?
• Do you have a passion for technology and a desire to become a subject matter expert in software testing and app observability?

ASSUMPTION: SmartBear values a strong cultural fit, so it's essential to assess your alignment with the company's values and work style before applying.

⚠️ Potential Challenges

• Managing multiple products with differing buyer personas and technical complexities
• Balancing global collaboration with US business hours
• Keeping up with the fast-paced nature of the software industry and SmartBear's growth
• Adapting to a remote work environment, if applicable

ASSUMPTION: These challenges require a high level of adaptability, strong communication skills, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Product Marketing Specialist: The former role involves more strategic decision-making and cross-product management, while the latter focuses on tactical execution and a single product or business line
• Software industry trends: SmartBear's focus on software quality and performance monitoring positions it well in the market, with growing demand for these solutions
• Career path: This role offers a clear path for career progression within the Product Marketing team and the broader organization

ASSUMPTION: Understanding the differences between similar roles and industry trends can help applicants tailor their applications and prepare for interviews.

📝 Sample Projects

• Defining and executing a go-to-market strategy for a new product launch, including messaging, sales enablement materials, and launch event planning
• Conducting market research and customer interviews to inform product positioning and messaging
• Creating a competitive analysis and battle card to help sales teams effectively communicate product value

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader product marketing strategy and organization?
• What are the most significant challenges facing the products I'll be supporting, and how can I help address them?
• How does SmartBear support the professional development and growth of its employees?
• What is the company's approach to work-life balance, especially for remote employees?
• How does SmartBear measure the success of its product marketing efforts, and how can I contribute to improving these metrics?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the SmartBear Careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or project presentation that demonstrates your ability to define and execute go-to-market strategies
• Research SmartBear's products and industry to show your enthusiasm and understanding of the company and market
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.