📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Rakuten TV
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-time
🔹 Category: Entertainment
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategy, positioning, and messaging for Rakuten TV's B2B products and services
- Conducting market research and analysis to inform product strategy and marketing plans
- Developing and executing comprehensive go-to-market strategies for new product launches and major product updates
- Managing product launch activities, including internal training, sales enablement, and external communications
- Collaborating closely with cross-functional teams, including product management, sales, and marketing communications
ASSUMPTION: This role requires a strong understanding of the video streaming landscape, B2B marketing principles, and a proven track record of successfully launching and scaling technology products.
📋 Key Responsibilities
✅ Conduct market research and analysis to identify market trends, customer needs, and competitive landscape
✅ Develop compelling product positioning and messaging that differentiates Rakuten TV Enterprise's offerings in the market
✅ Translate technical product features into clear, concise, and customer-centric benefits
✅ Develop and execute comprehensive go-to-market strategies for new product launches and major product updates
✅ Manage product launch activities, including internal training, sales enablement, and external communications
✅ Create and deliver sales training materials to equip the sales team with the knowledge and tools they need to effectively sell Rakuten TV Enterprise's products
✅ Develop sales tools, such as pitch decks, demo scripts, and competitive battlecards
✅ Participate in sales calls and customer meetings as a product expert
✅ Work closely with product management, sales, marketing communications, and other cross-functional teams
✅ Build strong relationships with key stakeholders across the organization
✅ Act as a product evangelist, both internally and externally
ASSUMPTION: This role requires strong analytical, communication, and project management skills, along with a solid understanding of the advertising market and ad tech.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5+ years of experience in B2B product marketing, preferably in the video streaming or advertising industry
Required Skills:
- Strong understanding of the advertising market and ad tech
- Ability to understand and communicate technical concepts to both technical and non-technical audiences
- Excellent written and verbal communication skills, including the ability to create compelling marketing materials and presentations
- Strong analytical skills, with the ability to interpret data and draw meaningful insights
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
Preferred Skills:
- Fluency in English is essential. Fluency in another EU5 language (German, French, Spanish, or Italian) is a strong advantage
- B2B content creation experience (case studies, white papers, blog posts, presentations)
- Experience working in a fast-paced, high-growth environment
- Experience with international marketing
ASSUMPTION: While not explicitly stated, a master's degree in a related field or relevant certifications may be beneficial but are not strictly required.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on industry standards for a Product Marketing Manager role in Barcelona, Spain)
Benefits:
- Flexible work: hybrid model, flexible hours, and Friday afternoon off!
- Fast-track career growth in a high-growth environment
- Interesting training resources and free language classes
- Great work atmosphere, team activities, and offsites
- Modern, sustainable offices near Barcelona beach. Wellbeing focused
- Access to wellbeing and mental health platforms
- Free coffee, juice, and lunch allowance in the office
- Work with a diverse team of 24+ nationalities!
- Flexible remuneration: medical insurance or extra funds for meals/commuting/childcare
- Access to Urban Sports!
Working Hours: 40 hours per week, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role in Barcelona, Spain. The actual salary may vary depending on factors such as experience, skills, and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment, specifically video streaming and on-demand services
Company Size: 201-500 employees (Mid-sized company)
Founded: 2010 (15 years ago)
Company Description:
- Rakuten TV is one of the leading streaming platforms in Europe, combining TVOD (Transactional video-on-demand), AVOD (Advertising video-on-demand), and FAST channels (Free Ad-Supported Streaming TV) to provide users with a universe of content
- Available in 43 European territories, Rakuten TV forms part of Rakuten Group, Inc., offering a wide variety of services for consumers and businesses, with a focus on e-commerce, fintech, and digital content
- Rakuten TV's mission is to contribute to society by creating value through innovation and entrepreneurship, fostering a culture that provides equal opportunities and creating environments where employees can demonstrate their full potential
Company Specialties:
- AVOD, TVOD, Media streaming, and Video-on-demand
Company Website: rakuten.tv
ASSUMPTION: Rakuten TV is a well-established company in the video streaming industry, with a strong focus on innovation and growth. They prioritize employee development and offer a diverse range of benefits to support their team's wellbeing and career advancement.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with cross-functional teams, including product management, sales, and marketing communications
Work Arrangement: Hybrid model, with flexible hours and a Friday afternoon off
Growth Opportunities:
- Fast-track career growth in a high-growth environment
- Opportunities to work on international projects and gain experience in global marketing
- Potential to advance to senior or management roles within the product marketing team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the company.
🌍 Location & Work Environment
Office Type: Modern, sustainable offices near Barcelona beach
Office Location(s): C/ Badajoz, 60, Barcelona, 08005, ES
Geographic Context:
- Barcelona is the second-largest city in Spain, with a vibrant culture, rich history, and a thriving tech industry
- The city offers a high quality of life, with a mild Mediterranean climate, beautiful architecture, and a diverse range of cultural attractions
- Barcelona is well-connected by public transportation, making it easy to commute to and from the office
Work Schedule: 40 hours per week, with flexible hours and a hybrid work arrangement
ASSUMPTION: Barcelona offers a dynamic and engaging work environment, with a strong focus on work-life balance and employee wellbeing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Understanding of the video streaming landscape and B2B marketing principles
- Ability to conduct market research and analyze data
- Communication and presentation skills
- Project management skills and ability to work in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the video streaming industry and Rakuten TV's offerings
- Showcase your ability to conduct market research and analyze data by providing specific examples from your past experiences
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: B2B product marketing, video streaming, advertising market knowledge, technical aptitude, communication skills, analytical skills, project management skills, sales enablement, market research, product positioning, go-to-market strategy, collaboration, customer insights, competitive intelligence, content creation, fluency in English
ASSUMPTION: Rakuten TV uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Market research and analysis tools (e.g., Google Trends, SEMrush, SimilarWeb)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce)
ASSUMPTION: While not explicitly stated, the role may require experience with specific tools and technologies relevant to B2B product marketing and market research.
👔 Cultural Fit Considerations
Company Values:
- Always improve, always advance
- Be passionately professional
- Hypothesize - Practice - Validate - Shikumika
- Maximize Customer Satisfaction
- Speed!! Speed!! Speed!!
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- Do you have a strong understanding of the video streaming landscape and B2B marketing principles?
- Are you comfortable working in a fast-paced, high-growth environment?
- Do you have excellent communication, analytical, and project management skills?
- Are you a strategic thinker with a passion for innovation?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Rakuten TV values employees who are passionate, professional, and committed to continuous improvement. They prioritize a fast-paced, collaborative work environment that fosters innovation and growth.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Keeping up with the fast-paced, high-growth nature of the company and the video streaming industry
- Balancing the demands of internal stakeholders, including product management and sales teams, with external market requirements
- Adapting to changes in the market and competitive landscape
ASSUMPTION: While Rakuten TV offers significant growth opportunities, this role also presents unique challenges that require strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to related roles in the video streaming industry, this role places a stronger emphasis on B2B marketing and sales enablement
- Unlike consumer-facing product marketing roles, this role requires a deep understanding of the advertising market and ad tech
- Career progression in this role may involve moving into senior or management positions within the product marketing team or transitioning into a more specialized role within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the video streaming industry. Applicants should carefully consider their career goals and personal strengths when evaluating this role.
📝 Sample Projects
- Conducting market research and analysis to inform the product roadmap for Rakuten TV's B2B offerings
- Developing and executing a go-to-market strategy for a new product launch, including internal training, sales enablement, and external communications
- Creating sales tools, such as pitch decks, demo scripts, and competitive battlecards, to support the sales team's efforts
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing applicants with a clear understanding of the work they would be expected to perform.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap for Rakuten TV's B2B offerings and how this role will contribute to its development?
- How does the product marketing team collaborate with other departments, such as product management and sales, to ensure successful product launches and market adoption?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Rakuten TV support the professional development and career growth of its employees?
- What are the most significant challenges facing the video streaming industry, and how does Rakuten TV plan to address them?
ASSUMPTION: Asking these questions during the interview process will help applicants better understand the role, the company, and the industry, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research the video streaming industry and Rakuten TV's offerings to demonstrate your understanding of the market and the company
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
