📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Riskified
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive growth and adoption of B2B products
- Crafting product messaging, competitive differentiation, and marketing positioning
- Collaborating with cross-functional teams, including product management, design, engineering, sales, and marketing
- Engaging with customers and the market to understand their needs and dynamics
- Creating sales materials and training, and supporting ad-hoc needs
ASSUMPTION: This role requires a strong understanding of B2B SaaS products, exceptional communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Lead the development and execution of sophisticated marketing strategies to drive the growth and adoption of our B2B product portfolio
✅ Translate complex technical offerings into compelling and easily digestible narratives that empower our global Go-To-Market teams to effectively position and sell our products
✅ Join and lead customer-facing sales calls, acting as the go-to person for our sales and account management teams when they need support on telling the story about your product/domain
✅ Continuously learn and become a subject matter expert in your domains by listening to sales calls and speaking to our GTM team and clients to understand market positioning, trends, and buyer personas
✅ Strategize product needs, marketing, and launch strategies, working closely with our product team during the ideation stage, and execute on go-live and adoption efforts
✅ Position your products/product features by writing briefs outlining product-specific positioning, including key benefits, FAQs, sensitivities, etc.
✅ Create sales materials and training, working with Revenue Enablement to train our teams on our offerings
✅ Address ad-hoc needs, such as urgent RFPs, vast sales calls, requests from current merchants, or decks for speaking events
ASSUMPTION: This role requires strong analytical skills, excellent communication skills, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor’s degree or related experience, Pragmatic Marketing training and experience preferred, MBA preferred but not required
Experience: 5+ years of experience in product marketing in a B2B SaaS company
Required Skills:
- Proven track record of successfully bringing technical B2B SaaS products to market and/or expanding them into new market segments
- Excellent English communication skills, both written and verbal (native level)
- Experience in a customer-facing role
- Strong analytical skills, highly capable of interpreting data, performing qualitative research, and distilling results into actionable key takeaways
- Ability to work well independently and enjoy collaborating as part of a team, with demonstrated ability to effectively engage with external and internal stakeholders, including senior executives
Preferred Skills:
- Understanding of the payments/ecommerce/fraud industry
- Curiosity and desire to deeply understand Riskified’s customer segmentation, buying committee members, technology, and product-market fit
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the B2B SaaS industry and be comfortable working in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $80,000 and $120,000 USD per year, based on industry standards for a Product Marketing Manager with 5-10 years of experience in the B2B SaaS industry in Tel Aviv, Israel.
Benefits:
- Equity for all employees, Keren Hishtalmut, pension
- Private medical insurance, extra time off for parents and caregivers
- Commuter and parking benefits
- Team events, fully-stocked kitchen, lunch stipend, happy hours, yoga, pilates, functional training, basketball, soccer
- Wide-ranging opportunities to volunteer and make an impact
- Commitment to professional development with global onboarding, skills-based courses, full access to Udemy, lunch & learns
Working Hours: Full-time, with a hybrid work arrangement (on-site and remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Riskified operates in the Software Development industry, focusing on ecommerce risk management, fraud prevention, and chargeback protection for online businesses.
Company Size: Riskified has 501-1,000 employees globally, with a significant presence in Tel Aviv, Israel.
Founded: Riskified was founded in 2013 and is headquartered in New York, NY, with additional offices worldwide.
Company Description:
- Riskified empowers businesses to unleash ecommerce growth by taking risk off the table
- The company provides guaranteed protection against chargebacks, fights fraud and policy abuse at scale, and improves customer retention
- Riskified's AI-powered fraud and risk intelligence platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights
Company Specialties:
- Ecommerce
- Machine Learning
- Chargeback Guarantee
- Card Not Present
- Eliminating Chargebacks
- Minimizing Declines
- Artificial Intelligence
Company Website: https://www.riskified.com
ASSUMPTION: Riskified is a well-established company with a strong focus on innovation and growth in the ecommerce risk management space.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a significant amount of experience and expertise in product marketing within the B2B SaaS industry.
Reporting Structure: The Product Marketing Manager will report directly to the Director of Product Marketing.
Work Arrangement: This role follows a hybrid work arrangement, with employees working both on-site and remotely.
Growth Opportunities:
- As Riskified continues to grow, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a leadership role
- The company offers various training and development opportunities to help employees grow both personally and professionally
ASSUMPTION: This role offers significant growth potential for the right candidate, as Riskified continues to expand its product portfolio and global presence.
🌍 Location & Work Environment
Office Type: Riskified's Tel Aviv office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 220 5th Ave, New York, NY 10001, US; Sderot Shau'l Hamelech, 37, Tel Aviv, Tel Aviv, IL
Geographic Context:
- Tel Aviv is the second-most populous city in Israel and the commercial and cultural center of the country
- The city is known for its vibrant startup scene, with a strong focus on technology and innovation
- Tel Aviv offers a high quality of life, with a Mediterranean climate, beautiful beaches, and a diverse cultural scene
Work Schedule: Full-time, with a hybrid work arrangement (on-site and remote work)
ASSUMPTION: Working at Riskified's Tel Aviv office offers employees the opportunity to be part of a dynamic, fast-growing company in a thriving technological hub.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final interview with the Director of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Communication skills, both written and verbal
- Understanding of B2B SaaS products and market dynamics
- Ability to work effectively with cross-functional teams
- Problem-solving skills and analytical thinking
- Cultural fit and alignment with Riskified's values and work style
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
- Research Riskified's products, industry, and company culture to demonstrate your enthusiasm and understanding of the role
- Follow up with the HR team after your interview to express your interest in the position
ATS Keywords: Product Marketing, B2B SaaS, Communication Skills, Market Analysis, Competitive Landscape, Go-To-Market Strategies, Customer-Facing Role, Analytical Skills, Collaboration, Technical Knowledge, Storytelling, Training, Product Positioning, Customer Segmentation, Curiosity, Problem Solving
ASSUMPTION: The interview process at Riskified is designed to assess candidates' skills, experience, and cultural fit, with a focus on problem-solving and communication abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- CRM and marketing automation tools (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Excel, Power BI)
ASSUMPTION: Riskified uses a variety of tools and technologies to support its marketing efforts, with a focus on collaboration, productivity, and data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Accountable
Work Style:
- Riskified values a dynamic, fast-paced work environment
- The company encourages collaboration, creativity, and continuous learning
- Riskified's work style is focused on results and impact, with a strong emphasis on teamwork and cross-functional collaboration
Self-Assessment Questions:
- Do you have a deep understanding of B2B SaaS products and market dynamics?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you possess strong communication skills, both written and verbal?
- Are you able to work effectively with cross-functional teams and stakeholders?
- Do you have a proven track record of successfully bringing technical B2B SaaS products to market?
ASSUMPTION: Riskified values candidates who are passionate about their work, curious, and committed to continuous learning and growth.
⚠️ Potential Challenges
- The role requires a significant amount of experience and expertise in product marketing within the B2B SaaS industry
- The work environment is fast-paced and dynamic, which may be challenging for candidates who prefer a more structured or predictable work environment
- The role may require occasional travel to attend industry events, meet with clients, or collaborate with remote teams
- The company's hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
ASSUMPTION: These challenges are inherent to the role and the company's work environment, and candidates should carefully consider their suitability before applying.
📈 Similar Roles Comparison
- Product Marketing Manager at a B2B SaaS company vs. a B2C company: The focus of the role is on driving growth and adoption of B2B products, requiring a deep understanding of market dynamics, competitive landscapes, and go-to-market strategies
- B2B SaaS industry context: The B2B SaaS industry is highly competitive, with a strong focus on innovation, data-driven decision-making, and continuous improvement
- Career path comparison: A Product Marketing Manager at a B2B SaaS company may have opportunities to move into leadership roles, such as Director of Product Marketing or Chief Marketing Officer, or transition into other functions within the organization, such as product management or sales
ASSUMPTION: This role is similar to other Product Marketing Manager roles within the B2B SaaS industry, with a focus on driving growth and adoption of B2B products and a strong emphasis on collaboration, communication, and data-driven decision-making.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new B2B product launch, including competitive analysis, positioning, messaging, and sales enablement materials
- Conducting market research to understand customer needs, preferences, and pain points, and using the insights to inform product development and marketing strategies
- Creating and delivering sales training sessions to equip the sales team with the knowledge and skills needed to effectively position and sell the company's products
ASSUMPTION: These sample projects are representative of the types of initiatives a Product Marketing Manager at Riskified may be responsible for, with a focus on driving growth, adoption, and customer success.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role fits into the overall product strategy?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a successful product launch at the company, and what role did product marketing play in that initiative?
- How does the company approach collaboration and communication between different teams and departments?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
- Research Riskified's products, industry, and company culture to demonstrate your enthusiasm and understanding of the role
- Follow up with the HR team after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
